Cohn & Wolfe

Cohn & Wolfe
Subsidiary
Founded Atlanta, Georgia, United States (1970)
Headquarters New York City
Parent Young & Rubicam
Website www.cohnwolfe.com

Cohn & Wolfe is a global communications & public relations firm. It is part of Young & Rubicam and part of WPP. In 2018, it merged with Burson-Marsteller and renamed Burson Cohn & Wolfe.

History

In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.

In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline.[1][2] The firm also ran a publicity campaign on social anxiety disorder[1][2] which made Paxil the world's top-selling anti-depressant.[1][2]

In February 2018, WPP announced that it had merged Cohn & Wolfe with Burson-Marsteller, and the combined agency will be known as Burson Cohn & Wolfe.[3]

References

  1. 1 2 3 Gambrill 2012, p. 67–68.
  2. 1 2 3 Light 2010, p. 104.
  3. ↑ Bradley, Diana (27 February 2018). "WPP Merges Burson-Marsteller and Cohn & Wolfe". PR Week. Retrieved 28 February 2018.

Bibliography

  • Taylor, Catharine P. (2005-10-11). "The creepiest marketing story ever told". AdWeek.
  • Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771.
  • Coates, Tom (2005-10-04). "An apology from the Cillit Bang team…". plasticbag.org.
  • Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003.
  • Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937.

Further reading

  • Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns. 2. Gale Group. pp. 240&ndash, 242. ISBN 9780787673567. — Cohn & Wolfe's campaign for Diet Rite
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