KBEB

Early years

The station first signed on in February 1947 as KFBK-FM at the 96.9 FM frequency. It was originally owned by McClatchy Newspapers, parent company of The Sacramento Bee.^[1] On January 9, 1958, the U.S. Federal Communications Commission granted KFBK-FM's request to move the station to the 92.5 FM frequency.^[2]

In October 1978, KFBK-FM changed its call letters to KAER.^[3]

On July 24, 1987, McClatchy Newspapers sold KAER and its AM sister station KFBK to Group W Inc. for $19,001,000; the transaction closed in September.^[4][5]

KGBY (1991-2011)

On February 26, 1991, the station began broadcasting an adult contemporary music format branded simply as "Y-92 FM, The Adult Choice".^[6] New call letters KGBY were assigned by the FCC the following month.^[7] The station was owned by AMFM Broadcasting from 1994 to 2000, then Clear Channel Communications after AM-FM and Clear Channel (now iHeartMedia) merged. In 2000, the station briefly added a heavy number of country-based current hits, including songs by Billy Gillman, Lee Ann Womack, Lonestar, and Faith Hill. In 2001, the station re-branded itself as "Y-92.5, Today's Hits & Yesterday's Favorites" (resurrecting the slogan from 1988 when Group W originated the slogan after dumping the KAER call letters). The station began using the "Best Mix in Denver" jingle package created for KIMN by JAM Creative Productions, including the famous "Y-92.5 KGBY, Sacramento" top-of-the-hour station identification.

In 2002 and 2003, The weekday lineup included Paul Robbins and Phil Cowan (KGBY's morning show host since the 1980s), Mary Ellen Murphy (voicetracked from a Clear Channel station in Grand Rapids, Michigan), and Dana Hess. Evening programming varied, including a local love songs show in early 2003 and a brief stint using John Tesh's syndicated show later that same year. On November 14, 2003, Y92.5 surprised listeners by switching to an all-Christmas format.^[8] For the next six weeks, KGBY featured to a catalog of over 300 Christmas songs ranging from staples such as Brenda Lee's "Rockin' Around the Christmas Tree" and John Lennon's "Happy Xmas (War Is Over)" (both songs were played once every four hours, on the hour) to unusual tracks such as "Light of the Stable" by Emmylou Harris. The station repeated the seasonal change in 2004 and 2005; in 2006, the all-Christmas format was reduced to four weeks.

In 2004, KGBY began making several major changes. In January, voicetracked Mary Ellen Murphy was dismissed in favor of local voice Lori Sacco. The station experimented with a 92-minute commercial-free block of music weekdays at 8:30 a.m.; this was in response to KYMX's "96 minutes of music", but neither effort lasted more than a few months. The "Y-92.5 KGBY, Sacramento" station ID was replaced with a simpler version. By the middle of 2004, the station began evolving into a more "upbeat" mix of music. All but a few 1970s tracks were cut from the playlist, while more upbeat songs from the 1980s, 1990s, and 2000s were added. Later that year, the station, embracing Clear Channel's "Less is More" initiative, began cutting commercial times from one minute to 30 seconds. Jingles were also shortened to "Y-92.5 FM" from the original version, "Today's Hits and Yesterday's Favorites, Y-92.5 FM".

In 2005, KGBY experimented with "Extra Wide Variety" weekends, adding hundreds of unusual songs to its playlist from 3 p.m. Friday to 5 a.m. Monday; this was a response to the Jack FM variety rock phenomenon. Also that year, Phil Cowan exited the station, with Paul & Phil in the Morning rebranded simply as Paul Robbins in the Morning. Accompanying this change was a new jingle package, ditching "Today's Hits & Yesterday's Favorites" in favor of their new slogan, "Sacramento's Best Music Mix, Y-92.5 FM". Further changes would come in early 2007, when afternoon host Dana Hess was dismissed in a cost-cutting move^[9] and the station returned to its earlier practice of voicetracking, replaced him with an automated Lyman James. James went on to host a live midday show on KRBB-FM (B98FM) in Wichita, Kansas while holding the position of Operations Manager for iHeartMedia (as Clear Channel was renamed in September 2014).^[10]

Through all the changes at KGBY, the station's playlist emphasized many upbeat songs, including "Nothing Left To Lose" by Mat Kearney and "Wake Me Up When September Ends" by Green Day. Older titles were often rhythmic oldies (akin to those played on the Movin' stations) and include such songs as "September" by Earth, Wind & Fire and "I Can't Wait" by Nu Shooz. However, on December 26, 2007 at 6 a.m., after completing its annual all-Christmas music programming, KGBY flipped to an adult top 40 format, branded "My 92-5" and featuring a heavy emphasis on current-based hot adult contemporary product.^[11] The Y92 morning show ended after twenty years on the air.^[12]

KFBK-FM and KHLX (2011-2014)

On December 1, 2011 at midnight, after playing "Gives You Hell" by The All-American Rejects, KGBY began simulcasting news/talk-formatted KFBK (1530 AM)^[13] using the call sign KFBK-FM. The move left CBS Radio's KZZO as the only hot AC station in Sacramento, but the new rivalry arose after Entercom dropped rhythmic adult contemporary for hot AC on KBZC the following week.

After two years with news/talk, Clear Channel decided to switch the frequencies of KFBK-FM and KHLX (93.1 FM) on December 26, 2013. KHLX, which previously had a classic hits format, moved to 92.5 FM while KFBK-FM took over the 93.1 signal. KHLX simulcast KFBK-AM-FM on a temporary basis as Clear Channel prepared to launch a new format at 92.5 FM.^[14][15]

KBEB (2014-present)

On January 10, 2014 at 5 p.m., KHLX split from its simulcast with KFBK-FM and changed its format to country, known as "B92.5". The first song on B92.5 was "The Only Way I Know" by Jason Aldean.^[16] Soon after, KHLX changed its callsign to KBEB to match its "B" branding.^[15]

On December 30, 2016, KBEB rebranded as "92.5 The Bull"; the station otherwise made no changes. The Bull launched with 92.5 hours of music commercial free.^[17]

As of May 2018, KBEB broadcasts a mix of local and syndicated programming weekdays. The station airs The Bobby Bones Show mornings, followed by Amanda McGraw middays,^[18] Chris Matthews (not to be confused with the political commentator of the same name) in afternoon drive,^[19] and Bryan "B-Dub" Washington evenings.^[20] Overnights, KBEB features CMT After Midnite with Cody Alan.