KWSV-LP

KWSV-LP
City Simi Valley
Broadcast area Eastern Ventura County, San Fernando Valley
Branding 99.1 The Ranch
Slogan "Simi Valley Country"
Frequency 99.1 MHz
Repeater(s) 99.1 KWSV-LP-FM1 (Chatsworth, CA)
First air date March 13, 2015
Format Country
ERP 100 watts
HAAT 6.1 meters (20 ft)
Class L1
Facility ID 197314
Transmitter coordinates 34°16′55.3″N 118°39′17″W / 34.282028°N 118.65472°W / 34.282028; -118.65472
Owner Strategic Communications Group
(Strategic International Ministries)
Webcast Listen Live
Website www.991theranch.com

KWSV-LP (99.1 MHz, "99.1 The Ranch") is a low-power FM radio station licensed to and serving Simi Valley, California. The station is owned by Strategic Communications Group and broadcasts a country music format from its studios located inside Simi Valley Town Center. KWSV-LP has one booster station, KWSV-LP-FM1 at 99.1 FM in neighboring Chatsworth.

KWSV-LP is the originating station of The Ashley & Brad Show, a syndicated country radio morning program co-hosted by former KZLA and KKGO personality Ashley Paige.[1]

History

KWSV-LP first signed on in March 13, 2015 as "99.1 The Ranch" with a country music format. Since August 26, 2016, the station has also broadcast high school football games involving local teams under the banner of Ranch Friday Night Lights Game of the Week.[2]

The station serves as the flagship station of The Ashley & Brad Show, a nationally syndicated weekday morning program targeted to listeners of country radio. The four-hour show is co-hosted by Ashley Paige, former on-air personality at Los Angeles country outlets KZLA and KKGO, and Brad Abrell, known for his work with WMMO in Orlando and WZTA in Miami.[1][3]

KWSV-LP is the first low-power FM station in the United States to operate a booster station.[4] In June 2017, the U.S. Federal Communications Commission (FCC) granted the station a construction permit for a six-watt booster to improve reception in the San Fernando Valley.[5] KWSV-LP-FM1, licensed to Chatsworth, California, signed on July 22 with a signal covering the northwest corner of the valley, an area served weakly by the primary signal. Boosters are used to fill in terrain-related gaps in signal coverage but not to extend coverage beyond the main station's signal contour.[4]

References

  1. 1 2 "Envision, Skid Trax Team To Bring 'Ashley & Brad Show' To Radio". AllAccess.com. All Access Music Group. September 14, 2017. Retrieved May 26, 2018.
  2. Appelbaum, Eliav (August 19, 2016). "The Ranch will air it out". Simi Valley Acorn. Retrieved May 26, 2018.
  3. Curtis, R.J. (August 14, 2015). "Here's A Memory You Might Just Flip Over". AllAccess.com. All Access Music Group. Retrieved May 26, 2018.
  4. 1 2 Vernon, John (July 25, 2017). "First LPFM Booster in U.S. Signs On". Radio World. Alexandria, Virginia: NewBay Media. Retrieved May 26, 2018.
  5. Stine, Randy J. (June 27, 2017). "FCC Grants CPs for LPFM Booster Stations". Radio World. Alexandria, Virginia: NewBay Media. Retrieved May 26, 2018.
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