Hyundai Motor India Limited

Hyundai Motor India Ltd
Subsidiary
Industry Automotive
Founded 6 May 1996 (1996-05-06)
Headquarters Chennai, Tamil Nadu, India
Key people
 Mr. Y. K. Koo (CEO)
Products Automobiles
Parent Hyundai Motor Company
Website www.hyundai.co.in

Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with 17% market share as of 2017 and 5.5 billion USD turn-over in India.

Hyundai Santro Xing/Atos Prime (1997-2014; first generation)was manufactured only by Hyundai Motor India Limited.

Hyundai Motor India Limited was formed on 6 May 1996 by the Hyundai Motor Company of South Korea. When Hyundai Motor Company entered the Indian Automobile Market in 1996 the Hyundai brand was almost unknown throughout India. During the entry of Hyundai in 1996, there were only five major automobile manufacturers in India, i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the Indian automobile market with Cielo just three years back while Ford, Opel and Honda had entered less than a year back.

For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly over the passenger cars segment because Tata Motors and Mahindra & Mahindra were solely utility and commercial vehicle manufacturers, while Hindustan and Premier both built outdated and uncompetitive products. The company is looking its future business growth in Mobility and has invested $14 million in Delhi based car rental platform Revv. With this strategic investment in Revv, Hyundai Motor will work to co-develop the company’s new growth engine by developing innovative mobility services that combine technologies such as autonomous driving and artificial intelligence with the sharing economy to transform people’s lives.

History

HMIL's first car, the Hyundai Santro was launched on 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 9 models - Eon, Grand i10, Xcent, Elite i20, i20 Active, Verna, Creta, Elantra and Tucson.

HMC has set up a research and development facility (Hyundai Motor India Engineering - HMIE) in the cyber city of Hyderabad.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 87 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger cars of the country for the eighth year in a row.[1]

To support its growth and expansion plans, HMIL currently has 475 strong dealer network and more than 1,300 strong service points across India which will see further expansion in 2018.[2]

In July 2012, Arvind Saxena, the Director of Marketing and Sales stepped down from the position after serving the company for 7 years.[3]

In August 2018,Rakesh Srivastava, Director Sales and Marketing at Hyundai India resigned from his position after serving for six years.

Manufacturing facilities

The Hyundai i10(Discontinued-2016) was exclusively manufactured only by HMIL.

HMIL has two manufacturing plants in Irungattukottai, Sriperumbudur, Chennai, Tamil Nadu.HMIL’s manufacturing plant near Chennai claims to have the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum. Current Production Capacity with these 2 plants in Irungattukottai, Sriperumbudur, Chennai increased to 7,00,000 cars per year.

R&D Centre

Hyundai Motor India Engineering (HMIE) is a fully owned subsidiary of Hyundai Motor Company, South Korea, which is located at Hyderabad, Telangana. HMIL established HMIE in November 2006 and contributed to the development of Hyundai Motors' popular new models for the Indian market starting with the Eon and followed now by the "i" series, and also in SUV segments like the Creta. Hyundai Motors' other overseas R&D centres are located in the United States, Germany, Japan, Korea, and China.

Regional Headquarter

W.E.F 2 July 2018,As part of organizational restructuring, Hyundai has announced the creation of three regional headquarters - Hyundai Motor India, Hyundai Motor North America and Hyundai Motor Europe.The regional headquarters will have various divisions for planning, finance, products and customer experience. They will work in collaboration with Hyundai Motor Company - the corporate headquarters based in Seoul, South Korea.

Hyundai Motor India lead by YK Koo will oversee the operations of the brand in the regional market.

Global Quality Centre

Named Indian Quality Centre(INQC),The centre is one of the five quality Centre worldwide after the U.S,China,Europe and Middle East. The India centre located at Faridabad,Haryana will conduct durablity study of existing models and benchmark parts and systems for constant improvement. The key activity of India quality Centre would be to "contribute in new car development from pilot stage to create quality product with zero defect" . Besides ,the centre will also be responsible for ensuring "top level safety quality "through proactive customer oriented management system and understanding feedback from them to eliminate potential risks. The centre also has an objective to study market conditions and other Asia Pacific regions to develop new cars and adapt strategies for continuous product quality improvement.

The company also opened a training centre at same facility. It will have its own body and paint unit,The new service training will ensure overall skill development of entire service profile of dealer manpower

Models

Hyundai Eon
Hyundai Grand i10
Hyundai Fluidic Verna
Hyundai Santa Fe (Third Generation)
Hyundai i20

Manufactured locally

CarYearFaceliftGeneration
Hyundai Eon201220171st
Hyundai Santro2018-2nd
Hyundai Grand i10200720172nd
Hyundai Xcent201520171st
Hyundai Elite i20200820182nd
Hyundai i20 Active201520181st
Hyundai Elantra1990-6th
Hyundai Creta201520181st
Hyundai Tucson2008-3rd
Hyundai Verna1994-5th

Discontinued

  1. Hyundai Santro (1998–2003)
  2. Hyundai Santro Xing (2003-2014)
  3. Hyundai Accent GTX (1999–2002)
  4. Hyundai Sonata Gold (2001–2005)
  5. Hyundai Sonata (Launched 2012)
  6. Hyundai Accent Viva (2002–2004)
  7. Hyundai Accent CRDi (2002–2006)
  8. Hyundai Terracan (2003-2007)
  9. Hyundai Getz (2004–2007)
  10. Hyundai Accent GLS (2004–2005)
  11. Hyundai Sonata Embera (2005–2009)
  12. Hyundai Accent GLE (2006–2011)
  13. Hyundai Verna (2006–2010)
  14. Hyundai Getz Prime (2007–2010)
  15. Hyundai i10 (2007-2010)
  16. Hyundai Verna Transform (2010-2011)
  17. Hyundai Elantra (2004–2010)
  18. Hyundai Tucson (2005–2010)
  19. Hyundai Sonata Transform (2010–2011)
  20. Hyundai Santa Fe Second Generation (2010-2013)
  21. Hyundai Accent Executive (2011-2013)
  22. Hyundai i20 (2008-2014)
  23. Hyundai Verna (2011-2015)
  24. Hyundai Elantra (2012-2016)
  25. Hyundai i10 (2010-2016)
  26. Hyundai Grand i10 (2013-2017)
  27. Hyundai 4S Fluidic Verna(2015-2017)
  28. Hyundai Santa Fe Third Generation(2013-2017)

Sales and service network

HMIL has 475 dealers and more than 1,300 service points across India.[2] HMIL also operates its own dealerships known as Hyundai Motor Plazas in large metros across India. HMIL has the second largest sales and service network in India after Maruti Suzuki.[4]

Hyundai Motor India Limited Annual Sales
YearDomestic salesExportsTotal
19988,44708,447
199917,6272017,647
200082,8963,82386,719
200187,1756,09293,267
20021,02,8068,245111,051
20031,20,32530,416150,741
20041,39,75975,871215,630
20051,56,29196,560252,851
20061,86,1741,13,339299,513
20072,00,4111,26,749327,160
20082,45,3972,43,919489,316
20092,89,8632,70,017559,880
20103,56,7172,47,102603,819
20113,73,7092,42,330616,039
20123,91,2762,50,005641,281
20133,80,0002,33,260613,260
20144,10,0001,91,221601,221
20154,76,0011,67,268643,269
20165,00,5371,61,517662,054
20175,27,3201,50,901678,221

Exports

HMIL currently exports vehicles to over 92 countries across Africa, Middle East, Latin America, Australia and Asia. It has been India’s number one exporter for the last 10 years consecutively.

In Feb,2010 HMIL achieved record export of 1 million units.

[5] HMIL has been consecutively awarded "Top Exporter Of The Year" for 10 years by EEPC.The Highest Exported volume was 2,70,017 in year 2009. Now , it has moved down as fourth largest car exporter following MSIL, Volkswagen and Nissan.[6]

Sales performance

Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter, and cumulative sales stood at 6,78,221 units in 2017.

Commenting on CY 2017 Performance, Mr. YK Koo, MD & CEO, Hyundai Motor India Ltd. said, "The Calendar Year 2017 has been an Year of Performance for Hyundai Motor India Surpassing its Business Plan of 2017 registering highest-ever domestic volume of 5,27,320 units, a growth of 5.4% on strong performance of the newly launched Super Sedan Next Gen VERNA along with GRAND i10, ELITE i20 and CRETA SUV. The positive momentum in Urban and Rural retail sales supported with strong After-Sales Service and Low-cost of ownership has gained customer confidence to become most loved and trusted brand in India."

Hyundai's Holy trinity-the Grand-i10,Elite-i20&Creta has cumulatively achieved 1.3 Million sales in less than 4 years which includes 1.1 Million domestic and 0.29 Million for exports.

  • Sales trend
    • 1998 8,447 Units
    • 2000 85,640 (Export's 3,824)
    • 2005 252,851 (Export's 96,560)
    • 2010 603,820 (Export's 247,102)
    • 2015 643,270 (Export's 167,269)

[7]

Awards and achievements

  • Indian Car Of The Year (ICOTY)
    • 2008 — Hyundai i10
    • 2014 — Hyundai Grand i10
    • 2015 — Hyundai Elite i20
    • 2016 — Hyundai Creta
    • 2018—Hyundai Verna
  • J D Power Appeal Awards 2016 demonstrating excellence of 'Made In India' Products as per global standards for Grand-i10,Elite-i20 & Creta.
  • JD Power Indian Customer Satisfaction Award 2017 - For Ranking Number 1 in After Sales Customer satisfaction.

Brand ambassador

The carmaker gets Shah Rukh Khan on board as its brand ambassador for the Hyundai Xcent,the company’s recently launched sub-compact sedan in India. Back in 1998, SRK shot his first TVC for the Hyundai Santro, and his association with the car brand has now turned 19. In 2010 Shah Rukh Khan won the "Brand Ambassador of the Year" for Hyundai i10 at NDTV Profit Car and Bike Awards. SRK also promotes the "Be The Better Guy" road safety campaign for Hyundai.

In,July-2017 Hyundai India extended the contract of Shah Rukh Khan for 2 Years. [8][9]

See also

References

  1. ↑ Saad (26 September 2013). "Eight Years & Counting, Hyundai India is the 'Top Exporter' of the Year".
  2. 1 2 www.ETAuto.com. "Hyundai Motors launches service campaigns - ET Auto". ETAuto.com.
  3. ↑ "Arvind Saxena resigns from Hyundai". 23 July 2012.
  4. ↑ Mukherjee, Sharmistha (12 March 2014). "Hyundai's price jolt for Maruti" – via Business Standard.
  5. ↑ "Who We Are - HYUNDAI MOTOR INDIA - NEW THINKING. NEW POSSIBILITIES". www.hyundai.com.
  6. ↑ "Maruti is top passenger car exporter from India". 22 October 2017 – via www.thehindu.com.
  7. ↑ "Hyundai Exports up by 4.6%- BigGaddi.com News". BigGaddi.com. Archived from the original on 6 August 2013. Retrieved 8 June 2013.
  8. ↑ "Shah Rukh Khan as brand ambassador for Hyundai Xcent in India". CarAndMe.com. Archived from the original on 22 June 2015. Retrieved 23 September 2013.
  9. ↑ "Shah Rukh Khan as brand ambassador for Hyundai Xcent in India". ZigWheels.com. Retrieved 23 September 2013.
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