Ford India Private Limited

Ford India Private Limited

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Type	Subsidiary
Industry	Automotive
Founded	October 1995 (as Mahindra Ford India Limited)[1]
Headquarters	Maraimalai Nagar, Chennai, Tamil Nadu[2]
Key people	Anurag Mehrotra - President, Ford India
Products	Automobiles
Number of employees	10,000
Parent	Ford Motor Company
Website	www.india.ford.com

Ford Ikon

Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited's headquarters are in Maraimalai Nagar, Chennai, Tamil Nadu. It currently is the sixth largest car maker in India after Maruti Suzuki, Hyundai, Honda, Tata, Mahindra.

History

Ford Figo

Ford Endeavour

Ford EcoSport

Ford India Private Limited began production in 1926 as a subsidiary of the Ford Motor Company of Canada, but was shut down in 1954 as the company was in loss . Ford re-entered the market in October 1995 as Mahindra Ford India Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. Ford increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited.^[3] The total investments made by Ford Motor Company since it set shop in 1995 stands at $2 billion as of April 2012.^[4]

Ford launched several models in India including sixth generation European Ford Escort , Ford Ikon later followed by Ford Mondeo (second generation) . Ford Ikon was a successful model but Escort and Mondeo couldn't do much well in the market. Escort was a bit too pricey for what it offered while Mondeo couldn't survive the Asian competitors like Honda Accord and Hyundai Sonata.

Company launched Ford Fiesta in its sedan guise which was widely received in the market and was a sales success. Ford also launched Ford Figo based on sixth generation Ford Fiesta hatchback in Indian market which again is a successful model.

Ford was one of the first companies to exploit government's sub 4 metre policy to develop a sub 4 metre SUV for Indian market named Ford EcoSport which is again a successful model for Ford in Indian market . Ford also exports Ecosport from India to EU and US markets. Ford then launched second generation Ford Figo first in its sedan guise Ford Figo Aspire which now remains Ford's only sedan in Indian market after discontinuation of sixth generarion Ford Fiesta. Figo hatchback was launched at a later date. To fill the gap between Ford Figo and Ford Ecosport the company launched Ford Freestyle which is essentially a crossover version of face-lifted Ford Figo hatchback.

To compete with SUV rivals like Toyota Fortuner Ford sells Ford Everest with the name of Ford Endeavour in India.

Corporate governance

The management team of Ford India comprises - President, Anurag Mehrotra. Vinay Raina - Executive Director of Marketing, Sales & Service, Rahul Gautam - Vice President, Marketing, N. Prabhu - Vice President, Service, Lakshmi Ram Kumar S - Vice President, Sales, George Elisseou - HR Director, David Schock - Chief Financial Officer ^[5]

Manufacturing facilities

FIPL's main manufacturing plant located in Maraimalai Nagar, 45 km from Chennai has a capacity to produce 150,000 cars on a two-shift basis and 200,000 with three shifts. In 2010-11, the company's production crossed the 100,000 mark.^[6]

As its new hatchback Figo was launched in March 2010,^[7] Ford Motor Company has invested $500 million to double capacity of the plant to 200,000 vehicles annually and setting up a facility to make 250,000 engines annually.^[8][9] The engine plant opened for operations in January 2010.^[10]

To meet the growing domestic demand and with an eye on engine exports, the company has invested $72 million to raise engine production capacity to 330,000 units.^[11]

The company is rolling out the urban SUV Ford EcoSport in June 2013. It had announced a $142-million investment on this. With Ford EcoSport, the Chennai plant will ramp up to full capacity (200,000 units). Last year, production touched 127,000 units.^[12]

As part of its plan to launch 8 new vehicles by 2015, the car maker is pumping in an investment of $1 billion for a new state-of-the-art manufacturing plant at Sanand, Gujarat. The plant is coming up on 460 acre site. It will have an initial installed capacity to manufacture 270,000 engines and 240,000 vehicles a year. Coming up alongside the plant is the supplier park spread across 150 acres and the company has attracted 19 world-class supplier manufacturers to date. The plant is expected to commence production by 2014.^[13]

Once the Sanand plant is fully operational, Ford India will have a cumulative capacity to make 440,000 cars and 610,000 engines annually.^[14]

Models

Sales and service network

Presently, Ford has more than 376 sales and service outlets in 209 cities across India.^[16]

Sales performance

In the year 2010, FIPL recorded sales of 83,887 vehicles against 29,488 vehicles sold during the year 2009 and registered a sales growth of 172%.^[17]

Exports

Ford India currently exports 40 percent of its engine production and 25 percent of its car production to 35 countries, some of them are, Saudi Arabia, South Africa, Nepal, Mexico, Kenya, Bahrain, Angola, Bermuda, Ghana, Iraq, Liberia, Lebanon, Malawi, Madagascar, Mauritius, Nigeria, Senegal, Tanzania, UAE, Zambia and Zimbabwe.^[18]

Corporate social responsibility

Ford India’s CSR activities are focused primarily in four key areas: road safety, education, healthcare, and environment.^[19]

References

External links

• Ford India Private Limited
• Ford Motor Company