Hyundai Motor Europe GmbH

Hyundai Motor Europe is 100 percent owned subsidiary of Hyundai Motor Company, its headquarters is in Russelsheim, Germany. It has a R&D center in Frankfurt and three manufacturing plants: one in Nošovice, Czech Republic; one in Saint Petersburg, Russia; and one in Turkey. Three models (Hyundai Accent, Hyundai Elantra, and Hyundai Santa Fe) are produced at the TagAZ's plant in Taganrog. Its slogan for the European Market is "New Thinking, New Possibilities".

Hyundai first imported passenger cars to Europe in 1978 with the launch of its Pony on several left-hand drive markets, with the right-hand drive version launching the brand on the British market in 1982.[1]By 1984, Hyundai had launched a second model on the European market - the Stellar, a large rear-wheel drive family saloon based loosely on the Ford Cortina chassis.[2]It was even advertised on the UK market as the spiritual successor to the Cortina.[3]By 1990, with sales steadily rising across the continent, Hyundai was now a four-model brand in Europe, having launched the flagship Sonata saloon and Scoupe sports model onto the European market.[4]

The 1980s Hyundai models were duly replaced during the 1990s, with the 1996 Hyundai Coupe being well-received by the European motoring press.[5]

Growing demand for MPVs and SUVs by the turn of the 21st century saw Hyundai venture into these new or expanding market sectors. By 2018, it was importing nine passenger vehicle ranges (some with two or more bodystyles) and two commercial vehicles ranges in Europe.[6]

Hyundai has been particularly successful on the UK market since launching there in 1982. Its millionth UK market model was sold in 2015.[7]Sales peaked at more than 93,000 units in 2017.[8]

Models

(As of November 2014)

Passenger cars

Commercial Vehicles

References


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