Genesis Motors

Genesis Motors
Division
Industry Automotive
Predecessor Hyundai Equus (G90)
Hyundai Genesis (G80)
Founded 4 November 2015 (2015-11-04)
Headquarters Seoul, South Korea
Products Luxury vehicles
Parent Hyundai Motor Group
Website genesis.com

Genesis Motors is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.[1][2]

Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president.[3] Luc Donckerwolke, former design director of Volkswagen Group subsidiaries Bentley, Lamborghini and Audi,[4] leads the design brand since early 2016,[5] and works alongside Hyundai-Kia's chief designer Peter Schreyer.[6] Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role[7] as executive vice president of performance development and high performance vehicles.[8] Sang-yup Lee, formerly at Bentley and Alexander Selipanov, formerly at Bugatti, lead exterior and advanced design.[9] Fayez Rahman, former development leader at BMW, is vice-president of architecture development.[9]

History

Genesis G70
Genesis G80
Genesis G90

Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[10] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[11] Hyundai introduced the Genesis in 2008 at the North American International Auto Show.[12]

Chris Hosford, Hyundai's United States spokesman, cited three main reasons to make Genesis a stand-alone brand:[13]

  • Genesis' extant seven years in the luxury car market was successful
  • Genesis ranked among the top three segment sellers
  • Customers demanded a separate Genesis division

Genesis Motors announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model.[14] Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea.[15] On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.[16] The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018.[17]

Future plans

By 2020, a sports coupe and two crossovers are expected, bringing the number of Genesis models to six.[1] Genesis follows an alphanumeric naming convention; car models are named by combining the letter G and a number (70, 80, 90, and so on) while crossovers are named by combining the letters GV and a number.[18] Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada and the United States, followed by Europe and the rest of Asia.[2][19]

Models

Marketing

Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[20] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.[21]

References

  1. 1 2 Kim, Sohee (4 November 2015). "Hyundai launches Genesis premium car brand in bid to end profit skid". Reuters. Retrieved 5 November 2015.
  2. 1 2 "Hyundai spins off Genesis luxury brand, promises six new models by 2020 – CNET". CNET. Retrieved 5 November 2015.
  3. ↑ "Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand" (Press release). Hyundai Motor Group. 28 December 2015. Archived from the original on 25 January 2016. Retrieved 4 January 2016.
  4. ↑ Pinatel, Cédric (22 July 2011). "Design : Luc Donckerwolke, nouveau patron du style avancé chez le groupe Volkswagen". Turbo.fr (in French). Retrieved 12 December 2015.
  5. ↑ Lelinwalla, Mark (5 November 2015). "Hyundai Turning Genesis into Own Luxury Brand". Tech Times. Retrieved 12 December 2015.
  6. ↑ Parikh, Sagar. "Peter Schreyer speaks on Genesis G90, brand's design philosophy". steeringnews.com. Retrieved 24 November 2015.
  7. ↑ https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c
  8. ↑ Nelson, Gabe. "Genesis brand born with luxury heritage". Automotive News. Retrieved 18 January 2016.
  9. 1 2 Loh, Edward. "How Genesis' Dream Team Could Reinvent the Luxury Car - The Lohdown". Motortrend. Retrieved 5 September 2018.
  10. ↑ "Hyundai to Unveil Concept Genesis Premium Sports Sedan" (Press release). PR Newswire. 26 March 2007. Retrieved 12 September 2008.
  11. ↑ Jonathon Ramsey (17 June 2008). "Let there be technology: What's under Hyundai's new Genesis sedan". Autoblog.com.
  12. ↑ "Hyundai Unveils Genesis Premium Sports Sedan". Hyundai. 13 January 2008. Retrieved 24 November 2015.
  13. ↑ "Hyundai Accelerates Genesis into Its Own Luxury Brand". Yahoo!. Retrieved 5 November 2015.
  14. ↑ "Genesis Brand Launches its First Model, G90" (Press release). Hyundai Motor Group. 9 December 2015. Archived from the original on 22 December 2015. Retrieved 4 January 2016.
  15. ↑ Greimel, Hans (8 Apr 2017). "Genesis sets sights on China". Automotive News.
  16. ↑ https://www.genesisnewsusa.com/en-us/releases/66
  17. ↑ https://www.genesisnewsusa.com/en-us/releases/87
  18. ↑ "Hyundai Motor Launches New Global Luxury Brand, 'Genesis'" (Press release). Hyundai Motor Group. 4 November 2015. Archived from the original on 19 January 2016. Retrieved 4 January 2016.
  19. ↑ Runk, David. "Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit". Houston Chronicle. Retrieved 14 January 2016.
  20. ↑ Genesis Teams Up With Amazon to Bring Connected Cars To Connected Homes
  21. ↑ Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience
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