flydubai

flydubai
فلاي دبي
IATA ICAO Callsign
FZ FDB SKY DUBAI
Founded 19 March 2008
Commenced operations 1 June 2009
Hubs
Focus cities
Fleet size 62
Destinations 94
Company slogan Get Going
Parent company Government of Dubai
Headquarters Dubai International Airport
Dubai, UAE
Key people
Employees 3321 (JUN, 2015)[1]
Website flydubai.com

flydubai (Arabic: فلاي دبي‎), legally Dubai Aviation Corporation (Arabic: مؤسسة دبي للطيران‎[2]), is a government-owned low-cost airline with its head office and flight operations in Terminal 2 of Dubai International Airport.[3] The airline operates between a total of 95 destinations, serving the Middle East, Africa, Asia and Europe from Dubai.[4]

History

Flydubai's first Boeing 737-800, registration A6-FDA

In July 2008, the government of Dubai established the airline.[3] Although flydubai is not part of The Emirates Group, Emirates supported flydubai during the initial establishing phase.[5] On 14 July 2008 flydubai signed a firm order with American aircraft manufacturer Boeing at the Farnborough Air Show for 50 Boeing 737-800s with a total value of US$3.74 billion, with the option to change the order to the larger and longer range Boeing 737-900ER, according to the airline's demand.

The first of these aircraft was delivered on 17 May 2009. Scheduled flights commenced on 1 June, with services to Beirut, Lebanon and Amman, Jordan. Since then, the route network has been significantly expanded.

On 13 February 2013, flydubai announced that it was in talks with Boeing and Airbus for a 50-aircraft order.[6][7] On 19 June 2013, the airline announced that it would be adding Business Class service to its flights.[8] The Business class cabin would feature 12 seats between aisle and window, three-course meals, 12-inch televisions, a business class lounge, Italian leather seats to its offering in a bid to cater to business travellers in the emirate, access to more than 200 films, and power outlets suitable for plugs from over 170 countries.[9][10]

Corporate affairs

Management and ownership

The company was formed on 19 March 2008 as a venture by the Government of Dubai. The Government of Dubai also owns Emirates Airlines; however, the common ownership is the only connection between the two airlines. Even though the airline did get some help from its sister airline initially, it has been run independently since. Also, there was an initial move of executives, but the major bulk of the hiring comes from outside the Emirates group.[11]

The CEO of the company is Ghaith Al-Ghaith, who spent over 22 years with Emirates.[11] The chair of the company is Ahmed bin Saeed Al Maktoum, who is also the chairman of the Emirates group.

Headquarters

flydubai operates entirely out of Dubai and currently has its headquarters in Terminal 2 at Dubai International Airport.[12] Initially, flydubai had intentions to operate from the new Al-Maktoum International Airport in the Dubai World Centre in Jebel Ali.[12]

The key trends for flydubai over recent years are shown below (as at year ending 31 December):

2012 2013 2014 2015 2016
Turnover (AED m) 2,778 3,700Increase 4,400Increase 4,900Increase 5,000Increase
Profits (AED m) 151.9 222.8Increase 250Increase 100.7Decrease 31.6Decrease
Number of passengers (m) 5.10 6.82Increase 7.25Increase 9.04Increase 10.4Increase
Number of aircraft (at year end) 28 36Increase 43Increase 50Increase 57Increase
Number of destinations 52 66Increase 86Increase Increase 100Increase
Notes/sources [13] [14] [15] [16] [17]

Destinations

Flydubai Boeing 737-800 at Prague airport

As of May 2017, flydubai serves a total of 104 destinations.[18] The airline does not try to poach customers from its sister airline Emirates and aims to serve destinations on new routes that previously did not exist, linking Dubai with the home country of guest workers and low cost travel destinations.

The airline currently has one hub and operates out of Terminal 2 of Dubai International Airport.[11] However, to accommodate for the growing airline and the expansion of the national airline at DXB, flydubai began to operate flights out of Al-Maktoum International (DWC) from 25 October 2015. The airline began with 70 flights per week to Amman, Beirut, Chittagong, Doha, Kathmandu, Kuwait and Muscat from DWC.[19]

Codeshare agreements

flydubai codeshares with the following airlines:

Fleet

Flydubai Boeing 737-800 approaching Dubai
Flydubai Boeing 737 MAX 8 parked at Moscow-Sheremetyevo

At the Farnborough Air Show in July 2008, the airline ordered 50 Boeing 737-800s valued at approximately US$3.74 billion with substitution rights to convert its 737-800 orders to 737-900ERs (extended range) in the future.[22]

In November 2010, flydubai agreed a sale and leaseback deal with Avolon on another four 737-800s.[23]

On 17 November 2013 at the Dubai Airshow, Boeing and flydubai announced a commitment for about 100 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft. This commitment was valued at about US$11.4 billion at list prices, making it the largest ever Boeing single-aisle airliner purchase in the Middle-East.[24]

On 6 January 2014, flydubai finalised its Boeing 737 MAX order. The order was finalised with an order for 75 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft, along with the purchase rights for 25 more Boeing 737 MAX aircraft. This order is valued at US$8.8 billion at list prices.[25]

On 31 July 2017, flydubai took delivery of its first Boeing 737 MAX 8, making it the first airline in the Middle East to operate the type.[26][27] At the November 2017 Dubai Air Show, Flydubai signed a landmark commitment for 175 Boeing 737 MAX aircraft and 50 purchase rights. This order for 225 aircraft is valued to be $27 billion at current list prices. More than 50 of the first 175 airplanes will be the new 737 MAX 10, while the rest will be the 737 MAX 9 and additional 737 MAX 8s. This historic commitment represents the largest single-aisle jet purchase by a Middle East airline.[28]

On 21 December 2017, flydubai finalized its purchase of 175 Boeing 737 MAX airplanes in the largest single-aisle jet order in Middle East history first announced at the 2017 Dubai Air Show.[29]

Current fleet

As of January 2018, the flydubai fleet consists of the following aircraft:[30]

flydubai Fleet
Aircraft In Service Orders Passengers Notes
C Y Total
Boeing 737-800 12 — — 189 189
43 — 12 162 174
Boeing 737 MAX 8 7[26] 124 10 156 166
Boeing 737 MAX 9 — 70[31] 16 156 172[32] Deliveries begin in 2018[31]
Boeing 737 MAX 10 — 50[31] TBA
Total 62 244

Livery

flydubai has maintained a uniform livery on its fleet since it commenced operations in 2009. The livery is a modern white, blue, and orange design with the company website "flydubai.com" in billboard text. The airline has not yet issued a special livery design.

In-flight features

The flydubai safety video features characters from the computer-animated Emirati television series Freej.[33] The central character in the video is a flight attendant named Maya.[34]

Economy class

Full meal service is provided on flights to Bangkok, Prague, Bratislava, Bucharest, Belgrade, Sarajevo, Sofia, Krakow, Zagreb & on the eastern African flights to Zanzibar, Dar es-Salaam, Entebbe, Kigali, Bujumbura and Juba. Alcoholic beverages and additional snacks can be purchased after main service has finished.

On other flights within the network, passengers can pre-book a hot meal, and on flights over 3 hours and on shorter flights, a full menu of wraps and sandwiches is available. Purchases can be made from the crew or from the personal touch screens in each seat.

Duty-free goods are sold on board, and the selection changes every season.

Business class

In June 2012 it was announced that business class would be added as a service.[35] As of June 2015, 85 of flydubai's destinations have the business class service. Each business class equipped aircraft contains 12 seats with a seat pitch of 42 inches. Along with a wider seat, on board the airline offers services such as: a choice of snacks, meals and drinks; access to more than 200 films, a power outlet, blankets and pillows and noise-cancelling headphones. The Business Class services also extend at selected airports. At selected airports they offer priority check-in and fast track through security checks.[36]

On 6 July 2014, flydubai announced the opening of their business lounge at Dubai International Airport.[37] The lounge is located in Terminal 2 and has a free Wi-Fi, Refreshments and Snacks.[38]

Ground handling

flydubai passengers can transfer their baggage to connecting Emirates and flydubai flights when checking-in.[39]

Accidents and incidents

  • On 26 January 2015, a flydubai Boeing 737-800 operating flight 215 from Dubai to Baghdad, was hit by small arms fire on approach to Baghdad International Airport with 154 passengers on board. The aircraft landed safely and no medical attention was needed at the airport.[40]
  • On 19 March 2016, Flydubai Flight 981, a Boeing 737-800 operating from Dubai to Rostov-on-Don in Russia, crashed during a go-around in inclement weather at Rostov-on-Don Airport. All 55 passengers and 7 crew on board died in the accident.[41] It was the first fatal accident in the airline's history.[42] The cause is currently under investigation.[43]
Crash site of flydubai Flight 981 at Rostov-on-Don Airport

See also

References

  1. ↑ "flydubai 2014 profits jump 19%". Emites 24/7. Retrieved 10 June 2015.
  2. ↑ "سياسة الخصوصية." flydubai. Retrieved on August 10, 2011.
  3. 1 2 "Terms and conditions." flydubai. Retrieved on 21 June 2010. "The website is owned and operated by Flydubai, whose principal office is at Dubai International Airport, Terminal 2, PO Box 353, Dubai, United Arab Emirates. Flydubai is a Dubai corporation formed by the government of Dubai in July 2008."
  4. ↑ "flydubai destinations." flydubai. Retrieved on June 27, 2013.
  5. ↑ "Confident flydubai preparing for takeoff". Retrieved 9 May 2015.
  6. ↑ "Budget Carrier FlyDubai In Talks For 50 Aircraft Order." Reuters. Retrieved on June 27, 2013.
  7. ↑ "FlyDubai Considers 50 New Aircraft." Gulf News. Retrieved on June 27, 2013.
  8. ↑ "Introducing Business Class." FlyDubai. Retrieved on June 27, 2013.
  9. ↑ "FlyDubai Announces Of New Business Class Service Archived 2013-10-12 at the Wayback Machine.." 7DaysInDubai. Retrieved on June 27, 2013.
  10. ↑ "FlyDubai Introduces Business Class Services." Gulf News. Retrieved on June 27, 2013.
  11. 1 2 3 "Flydubai - UAE's low-cost growth driver". Flight Global. 28 June 2010. Retrieved 10 June 2015.
  12. 1 2 "Flydubai Facts". Retrieved 10 June 2015.
  13. ↑ "flydubai a success story". flydubai. 13 February 2013. Retrieved 10 June 2015.
  14. ↑ "flydubai announces 47 per cent profit increase over 2012 Results". Flydubai. 2014-03-03. Retrieved 10 June 2015.
  15. ↑ "2014 sees flydubai achieve increased revenues of AED 4.4 billion up 19.1% and profits of AED 250 million". flydubai. 2015-03-03. Retrieved 10 June 2015.
  16. ↑ "flydubai announces fourth full-year of profitability and 25% increase in passenger numbers". flydubai. Retrieved 2016-02-17.
  17. ↑ "flydubai announces 14.4% passenger growth to 10.4 million and profit of AED 31.6 million". flydubai. Retrieved 2018-03-13.
  18. ↑ "Destinations | flydubai | Choose Your Destination". flydubai. Retrieved 2014-01-06.
  19. ↑ "Flydubai to increase flights from Dubai World Central". The National. 4 August 2015. Retrieved 5 August 2015.
  20. ↑ "Acord bilateral Air Moldova - Fly Dubai. 95 de destinații noi și facilități la cumpărarea biletelor".
  21. ↑ 2017Liu, Jim. "Emirates / flydubai schedules codeshare launch in late-Oct 2017". Routesonline.
  22. ↑ "Boeing, Flydubai Announce Next-Generation 737 Order".
  23. ↑ "Flydubai and Avolon sign sale/leaseback - Airfinance Journal - November 2010". Retrieved 9 May 2015.
  24. ↑ "Boeing". Retrieved 9 May 2015.
  25. ↑ "Boeing". Retrieved 9 May 2015.
  26. 1 2 "Boeing Delivers First 737 MAX 8 to flydubai". Boeing Mediaroom. Retrieved 2017-08-01.
  27. ↑ "Maiden Max for Flydubai". Airliner World (October 2017): 11. |access-date= requires |url= (help)
  28. ↑ Saffana Michael (15 Nov 2017). "Boeing, flydubai Sign Historic Deal for 225 737 MAX Airplanes". Boeing Mediaroom.
  29. ↑ "Boeing, flydubai Finalize Order for 175 737 MAX Airplanes". Boeing Mediaroom. Retrieved 2017-12-21.
  30. ↑ "Boeing 737: Orders and Deliveries (updated monthly)". Boeing. 2018-01-31. Retrieved 2018-02-27.
  31. 1 2 3 "flydubai to add maiden B737 MAX 9 in 2H18". ch-aviation.com. 25 April 2018. Retrieved 27 April 2018.
  32. ↑ "flydubai files 737 MAX 9 preliminary operation in 2Q19". routesonline.com. 10 September 2018. Retrieved 10 September 2018.
  33. ↑ "FlyDubai Premieres Exclusive Safety Video Featuring 3D Emirati TV Series FREEJ ." flydubai. 19 December 2011. Retrieved on 20 November 2012.
  34. ↑ "Maya by Freej." Flydubai Shop. Retrieved on March 21, 2016.
  35. ↑ "Flydubai FAQs". Dubai Faqs.
  36. ↑ "Flydubai Business Class". flydubai. Retrieved 10 June 2015.
  37. ↑ "flydubai's Business Lounge open for business". flydubai. 6 July 2014. Retrieved 10 June 2015.
  38. ↑ "flydubai Business class lounge". flydubai. flydubai. Retrieved 10 June 2015.
  39. ↑ "flydubai DT review". Destination Travel. Retrieved 10 June 2015.
  40. ↑ "Boeing Hit by Gunfire in Baghdad". Airliner World: 83. March 2015.
  41. ↑ "ASN Aircraft accident Boeing 737-8KN A6-FDN Rostov Airport (ROV)". Aviation Safety Network. Retrieved 19 March 2016.
  42. ↑ Baldwin, Derek (19 March 2016). "Flydubai crash surprising as airline has excellent safety record, Dubai-based analyst says". Gulf News. Dubai. Retrieved 19 March 2016.
  43. ↑ "Boeing 737-800 А6-FDN 19.03.2016". Interstate Aviation Committee. 19 March 2016. Retrieved 19 March 2016.
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