Discovery Kids (India)

Discovery Kids
Launched 7 August 2012
Owned by Discovery Networks Asia Pacific
Picture format 576i (SDTV)
Country India
Language Hindi
English
Tamil
Telugu
Broadcast area India
Bangladesh
Sri Lanka
Nepal
Sister channel(s) Animal Planet
TLC
Discovery Turbo
Discovery Jeet
Discovery Science
Discovery Channel
DSport
Website dkids.co.in
Availability
Satellite
Tata Sky Channel 672
Airtel Digital TV Channel 461
Dish TV Channel 960
Videocon D2H Channel 518
Sun Direct Channel 537
Dish TV Sri Lanka Channel 2711
Cable
Siti Cable Channel 435
Hathway Channel 402

Discovery Kids is a television channel for kids in India launched 7 August 2012 by Discovery India, a division of Discovery Networks Asia Pacific.[1]

History

Discovery Kids is the first channel in the kids' genre in India by Discovery Networks Asia Pacific launched on 7 August 2012. Earlier it was the name of an Infotainment and edutainment kids programming block on Discovery Channel India which ran from 2001 to 2005.[2] It is the eighth channel launched by Discovery India. The initial programming lineup consisted of a mix of animation and live action series under multiple genres such as adventure, mythology, nature, history and science.[3][4]

Discovery India announced plans to revamp the channel in 2018 with new IPs.[5] The revamp began the same day Discovery Jeet launched by removing all existing shows, except for Mister Maker at night and airing ZeeQ's Bandbudh Aur Budbak the whole day.[6]

On February 16, 2018 the channel changed its logo to the current Latin American logo. To expand its reach in the South, Discovery Kids launched Telugu feed near end of March 2018.[7]

Discovery's latest local animation property called Little Singham premiered on 21 April 2018 in Hindi, Tamil and Telugu completing the revamp of the channel. It launched with 156 episodes and five TV feature films.[8] The English dubbed version started airing in July as a gradual rollout.

Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.[9] The launch of Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.[10][11]

Programming

Current shows

Former shows

Live-action

Animated

Movies

1.Barbie-A Fairy secret

Little Singham movies

No. Title Release date
1 Little Singham Aur Kaal Ka Mahajaal 2 June 2018
2 Little Singham Mission Jai Hind 14 July 2018
3 Little Singham Desh Ka Sipaahi 15 August 2018

Official Facebook page

See also

References

  1. ↑ "Discovery Networks launches Discovery Kids in India". Livemint. 2012-07-31. Retrieved 2018-03-04.
  2. ↑ "Discovery Channel to launch new programming strategy". August 3, 2001. Retrieved December 22, 2017.
  3. ↑ "Discovery Kids tempts children with three India-centric series". August 1, 2012. Retrieved December 17, 2017.
  4. ↑ "Discovery Kids expands distribution to Airtel Digital TV". October 31, 2012. Retrieved December 17, 2017.
  5. ↑ Ambwani, Meenakshi Verma (2017-12-04). "Discovery India to revamp its kids' channel". The Hindu Business Line. Retrieved 2017-12-07.
  6. ↑ "Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak'". www.televisionpost.com. Retrieved 2018-03-25.
  7. ↑ "Discovery Kids to launch Telugu language feeds - Times of India". The Times of India. Retrieved 2018-04-20.
  8. ↑ "Singham's animated miniature avatar to appear on Discovery Kids". www.bestmediaifo.com. Retrieved 2018-04-20.
  9. ↑ "Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%". Indian Television Dot Com. 2018-02-23. Retrieved 2018-03-25.
  10. ↑ "Discovery Kids soars to 2nd position in kids genre riding on Little Singham". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2018-05-08.
  11. ↑ "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Retrieved 2018-05-08.
  12. 1 2 3 4 5 6 7 8 "Discovery Kids tempts children with three India-centric series". August 1, 2012. Retrieved June 13, 2017.
  13. ↑ "Discovery Kids to take kids on an exciting voyage with Tintin". January 14, 2013. Retrieved June 14, 2017.
  14. ↑ "Discovery Kids brings amusing and wise tales of 'Akbar & Birbal'". March 5, 2014. Retrieved June 29, 2017.
  15. ↑ "ENTER A PREHISTORIC WORLD OF DRAGONS AND DINOSAURS WITH DISCOVERY KIDS' NEW SERIES 'DINOFROZ'". July 11, 2013. Retrieved July 3, 2017.
  16. ↑ "Sunny Bunnies hops to Discovery Kids India". Retrieved 2017-11-16.
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