Diet Rite

Diet Rite Pure Zero
Type Diet Cola
Manufacturer Keurig Dr Pepper
Country of origin United States
Introduced 1958
Related products Diet Coke, Diet Pepsi, Diet Dr. Pepper, and Tab

Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company.

History

It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.[1] After cyclamate was banned in 1969, it was removed from the product. NutraSweet brand aspartame was added upon its introduction to the market, and in 1987 the saccharin was replaced entirely with together with complete elimination of caffeine. In the 1990s, several fruit-flavored varieties of Diet Rite were introduced.

In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunett brand Acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006.

Today it is owned by and distributed by Keurig Dr Pepper.[2]

Advertising

The early 1960s broadcast media advertising campaign featured a jingle, sung by The Paris Sisters with the lyrics:

Diet Rite Cola
Good for you and children too
Because it hasn't got
Any sugar at all ... new Diet Rite Cola!

Flavors

  • Cola
  • Cherry Cola
  • Red Raspberry
  • Black Cherry
  • Tangerine
  • White Grape
Discontinued varieties
  • Golden Peach
  • Kiwi Strawberry
  • Green Apple Splatter

References

  1. ↑ DietRite.com - Behind the Flavor Retrieved September 15, 2012.
  2. ↑ Dr Pepper/Snapple Group - Diet Rite Retrieved September 15, 2012.
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