Cockta

Cockta
Type Soft drink
Manufacturer Atlantic Grupa
Country of origin Slovenia
Introduced March 8, 1953 (1953-03-08)
Flavor Rose hip, lemon and orange
Website www.cockta.eu

Cockta is a soft drink from Slovenia. Its main ingredient comes from the dog rose hip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither caffeine nor orthophosphoric acid.[1]

Origins

Cockta original

The origins of the Cockta drink begin in the early 1950s. In 1952, Ivan Deu, the Director of the state-owned corporation Slovenijavino, came up with the idea of producing an original, refreshing Slovenian beverage which would be able to compete against soft drinks from abroad (that is, the United States; i.e. Coca-Cola company and its subsidiary beverage companies), which were not yet being sold in Yugoslavia.[2] The chemical engineer, Emerik Zelinka, an employee of the Slovenijavino research labs, created the drink with a new, different taste, derived from a blend of eleven different herbs and spices; including the rose hip, a prominent flavour within Cockta's blend. The drink was introduced to the market for the first time on 8 March 1953 at a Ski jumping competition in Planica.[3]

Ownership

In 2000, the Cockta brand was bought by the Kolinska food company, known today as Droga Kolinska. In mid 2010, Croatian company Atlantic Grupa acquired Droga Kolinska.[4]

Sales

In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread at the common market of other republics of Yugoslavia, but there hasn't been established proprietary bottling facilities.

Marketing

The initial Cockta launch and marketing campaign was carefully designed. The first bottle and label for Yugo Cockta was created by Sergej Pavlin, then a young architecture student. Pavlin also designed other marketing collateral, including the design for Cockta delivery trucks and cardboard packaging for Cockta's bottles.[3]

Many older Slovenes still remember the posters which swept the entire country as part of the original Cockta marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a pony tail, with blue eyes, holding in her hands a bottle of the mysterious new beverage. The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia.[5]

In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.

In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia. Brand strength was calculated based on brand awareness, experience and usage.[6]








Slogans

Cockta in 2015
  • 1980 - Pijača vaše in naše mladosti (The Drink Of Your Youth and Ours)[7]
  • 1983 - Še vedno najboljša (Still the Best)
  • 2001 - Prve ne pozabiš nikoli (You Never Forget Your First)[7]
  • 2002 - Cockte pogrešam (I Miss Cockta, but phonetically is read as I Miss You Much)
  • 2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!)
  • Brez kofeina - brez kisline - brez heca! (No Caffeine - No Acid - No Joke!)
  • 2012 - Osveži življenje (Fresh'n up your life)
  • 2018 - Cockta za vedno (Cockta Forever)

References

  1. ↑ Cockta. "The story of Cockta". Archived from the original on 2 February 2015.
  2. ↑ Bartolj, Jaka (9 February 2016). "A Coca-Cola substitute became a leading Slovenian brand". Archived from the original on 10 February 2016.
  3. 1 2 Cockta, the drink from our younger days. The heritage of Slovene brands, 2010, archived from the original on 20 August 2016
  4. ↑ Starling, Shane (16 July 2010). "Atlantic Grupa buys Droga Kolinska". Nutra Ingredients. William Reed Business Media.
  5. ↑ "Cockta stands proud with the Slovenian Eagles" (Press release). Atlantic Grupa. 21 March 2016. Archived from the original on 20 August 2016.
  6. ↑ "Three Slovenian Brands among Top Ten in the Region". The Slovenia Times. 23 December 2013. Archived from the original on 20 August 2016.
  7. 1 2 Rezek, Barbara (10 August 2006). "Is Cockta really our Coca-Cola?". The Slovenia Times. Archived from the original on 20 August 2016.
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