Easy Rock Network

Cebu Broadcasting Company
(Easy Rock Network)
Type Broadcast radio network
Country Philippines
Availability By local and national
Founded 2009
Slogan "Just the Rite Rock"
Owner Elizalde Holdings Corporation
Parent Manila Broadcasting Company
Official website
 easyrock.com.ph

Easy Rock is an adult contemporary music radio brand of Manila Broadcasting Company (MBC). Due to radio ownership guidelines, it is being operated by radio network Cebu Broadcasting Company (which holds a minority stake in MBC). Its main studios are located in Star City Complex, Pasay City, Metro Manila, sharing facilities with MBC and its affiliates (Pacific Broadcasting Systems and Radyo Natin Network); with seven regional stations located throughout the Philippines.

History

The Easy Rock Network was formed on May 18, 2009.[1][2] The formation of the Easy Rock Network started with an initial rebrand of the newly acquired DWRK radio station, which MBC bought from the ACWS-United Broadcasting Network on October 6, 2008.[3] The Easy Rock network was later expanded by rebranding a number of former Yes FM stations, Love Radio and Hot FM stations to Easy Rock.

The format of Easy Rock resembles that of WRocK, with "no/minimal talk, less commercials and more music".

Easy Rock stations

Further information: Easy Rock stations

Easy Rock is also broadcast to 11 provincial stations in the Philippines[1]

See also

References

  1. 1 2 The Birth of the Easy Rock network, Manila Broadcasting Company, retrieved 30 July 2009
  2. ↑ The Birth of the Easy Rock Network, Google Archive, retrieved 5 October 2009
  3. ↑ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived 2008-10-09 at the Wayback Machine.
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