DWSM
 102.7 Star FM Logo (2014) | |
| City | Pasig City |
|---|---|
| Broadcast area | Mega Manila, surrounding areas |
| Branding | 102.7 Star FM |
| Slogan |
Iba ang Dating! (Being Different Makes A Difference!) Like Mo, Share Mo! (You're Like, You're Share!) |
| Frequency | 102.7 MHz |
| First air date |
1970s as (WXB 102) 1987 as (102.7 WSM The Gentle Wind) 1994 as (102.7 Star FM) |
| Format | Contemporary MOR, OPM, News |
| Power | 25,000 watts |
| ERP | 60,000 watts |
| Class | B, C, D, E |
| Callsign meaning | Star FM Manila |
| Former callsigns | DWXB (1982-1987) |
| Owner |
Bombo Radyo Philippines (People's Broadcasting Service, Inc.) |
| Webcast | Listen Live |
| Website | Star FM Manila |
DWSM (102.7 FM) - branded as 102.7 Star FM - is a 24-hour music and news FM radio station owned and operated by People's Broadcasting Service, Inc. and owned by Bombo Radyo Philippines. The station's studio, offices and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City. DWSM serves as the flagship FM station of the Star FM Network. It operates 24/7, but goes off the air on midnight of every other Sunday until it resumes at 4 am. It also goes off the air during Good Friday at 3 pm, and resumes operations at Easter Sunday at 4 am.
Star FM is equally strong as its sister AM network group Bombo Radyo Philippines. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from larger radio networks (MBC's Love Radio and Yes FM, and RMN's iFM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially rebranded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The rebranding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections, senate inquiries or even when severe weather (such as typhoons) or disasters strike an affected area, though they continue to provide the latest news on a regular basis sometimes in between music sweeps.
History
WXB 102 (1970s–1987)
102.7 Star FM started out as WXB 102, playing the New Wave genre. It was instrumental to inspired many rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as 105.1 Crossover). With its signal of a minuscule 1 kilowatt, it acquired a cult following. The station signed off on April 30, 1987 when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. Sadly, the studio of WXB 102 was sequestered. The successor of WXB 102, NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987 until its demise in November 2010.
102.7 WSM The Gentle Wind (1987-1994)
Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as 102.7 WSM The Gentle Wind with the callsign as DWSM. At the same time, the station flipped to an easy listening format. It would compete with rival stations from May 1987 onwards. The Gentle Wind brand would continue up to March 30, 1994, when Bombo Radyo rebranded it, along with its provincial stations with other brands, as Star FM.
102.7 Star FM (1994–present)
Bombo Radyo Network rebranded the station as 102.7 Star FM on April 22, 1994, using the English medium and it changed its language of medium to Filipino at the dawn of the new millennium when the Masa format started. The new format played OPM songs, along with foreign songs and news every Monday to Saturday (also Sundays, when breaking news or developing story warrants) at 7:00-7:30 am, 12:00 noon-12:30 pm, and 6:00-6:30 pm, and they also provide news updates on a regular basis throughout the day. The station started the "masa" trend in FM stations. Presently, the station provides the listeners with its well-crafted playlist of foreign and local songs, whether old and new on a regular 24-hour basis from Mondays to Saturdays and Sundays from 6 pm to midnight, and classics every Sundays from 4 am to 6 pm. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay City to its current home in Strata 2000 in Pasig City in line with the modern broadcast standards.
Stations
- Further information: Star FM Network