Central Department Store

Central Department Store
ห้างสรรพสินค้าเซ็นทรัล
Private
Industry Retailing
Founded 1927 (1927)
Founder Tiang Chirathivat
Headquarters Bangkok, Thailand
Area served
 Thailand
Indonesia
Key people
 Yuwadee Chirathivat (President)
Products Clothing, accessories, cosmetics, housewares
Parent Central Group
Website www.central.co.th

Central Department Store (Thai: สรรพสินค้าเซ็นทรัล; Simplified Chinese: 尚泰; Pinyin: Shàngtài) is a Thai department store chain, owned by Central Group. It has branches in Thailand and Indonesia.

History

In 1927, 22-year-old Tiang Chirathivat, an immigrant from mainland China, started a store in Bangkok named "Keng Seng Lee" or "baskets for sale", which was the start of an emporium.[1]

Later that year, the store moved to Charoen Krung Road, in Bangkok's Si Phraya District. The store sold a large variety of local and international newspapers and magazines and carried the name "Central Trading Store". This was the first chapter of Central Department Stores' history.[1]

In the 1950s, the company grew with more and more stores selling different items. It was one few stores in Bangkok that had the courage to order imported goods for sale and was the first to set up merchandising displays.[2]

In 1973, the Chidlom store opened under the new "one stop shopping" concept. Here customers could come to Central and buy everything they needed under one roof.[3]

In 1981, the Central Lad Ya Branch opened it doors and was the largest of its kind then.[4] Later in 1983 CentralPlaza Lardprao opened it doors and was the largest shopping mall in Thailand at that time.[5]

On 20 December 2005, King Bhumibol Adulyadej conferred on the company a Royal Warrant for its services, meaning they could display the royal Garuda emblem.[6]

By 2010 Central operated 15 stores in Thailand and planned to open more.[7]

Stores

Bangkok Metropolitan Area

  • Central Chidlom (flagship store)
  • CentralPlaza Ladprao
  • ZEN at CentralWorld
  • Silom Complex
  • CentralPlaza Ramindra
  • CentralPlaza Bangna
  • CentralPlaza Pinklao
  • Future Park Rangsit
  • CentralPlaza Rama 3
  • CentralPlaza Rama 2
  • CentralPlaza Chaengwattana
  • Central Embassy
  • CentralPlaza Salaya
  • CentralPlaza WestGate
  • CentralFestival EastVille
  • CentralPlaza Ratchaphruek

Southern Thailand

  • Central Phuket Floresta
  • Central Hatyai
  • CentralFestival Hatyai
  • CentralFestival Samui
  • Central Patong Phuket

Eastern Thailand

  • CentralFestival Pattaya Beach
  • Central Plaza Rayong

Northeastern Thailand

  • CentralPlaza Nakhon Ratchasima

Northern Thailand

  • CentralFestival Chiangmai[8]
  • Central Kadsuankaew Chiang Mai[9]

Indonesia

See also

References

  1. 1 2 "1927". Central History. Central Department Store. 2010. Archived from the original on January 26, 2011. Retrieved January 13, 2011.
  2. ↑ "1950". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  3. ↑ "1973". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  4. ↑ "1981". Central History. Central Department Store. 2010. Archived from the original on March 27, 2011. Retrieved January 13, 2011.
  5. ↑ "1983". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  6. ↑ "2005". Developer. Central Embassy. 2010. Archived from the original on February 13, 2011. Retrieved January 13, 2011.
  7. ↑ "ปัจจุบัน". Central History. Central Department Store. 2010. Archived from the original on March 24, 2011. Retrieved January 13, 2011.
  8. ↑ "Archived copy". Archived from the original on 2014-02-08. Retrieved 2014-03-24.
  9. ↑ http://www.kadsuankaew.co.th/
  10. ↑ http://centralindonesia.co.id
  11. ↑ http://centralindonesia.co.id
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