CITE-FM

Beautiful music as Radio-Cité (1977-1990)

CITE-FM started operations on May 20, 1977 as a sister station to CKAC with a beautiful music format. Unlike most other FM stations in Montreal which were created as a sister station to an existing AM station, it never shared the call sign of its AM sister (i.e. it was never known as "CKAC-FM").

While the station was originally planned to be on 93.5 MHz, then-owner Telemedia was forced by the Canadian Radio-television and Telecommunications Commission (CRTC) to use 107.3 MHz instead, as the Canadian Broadcasting Corporation had targeted 93.5 MHz as a reserved frequency and rushed to move CBM-FM from 95.1 to 93.5 MHz in 1976.

Up until 1990, CITE-FM identified itself as Radio-Cité.

Switch to adult contemporary, the RockDétente era and the Astral takeover (1990-2011)

CITE-FM's last RockDétente-era logo; used from 2004 until August 2011

The station switched to adult contemporary music in 1990 and Radio-Cité was renamed Cité Rock-Détente. Telemedia's radio stations in Quebec and the Maritimes were purchased in 2002 by Astral Media. CITE-FM became the sister station of Astral Media's CKMF-FM. Because of federal competition laws, Astral Media was not permitted to keep CKAC, the longtime AM sister of CITE-FM. Following the transaction, CITE-FM left the CKAC building that was in the corner of Sainte-Catherine Street and Peel Street, and relocated to CKMF's building at the corner of René Lévesque Boulevard and Papineau Avenue.

In 2004, Astral Media revamped the Rock Détente network with a new logo. This resulted in "Cité Rock-Détente" being renamed to simply "107,3 RockDétente". As such, the station no longer publicly uses its callsign.

Renaming of RockDétente to Rouge FM and pending sale to Bell Media (2011-present)

Radio station billboard.

On August 18, 2011, at 4:00 p.m. EDT, the station ended its longtime 21-year run with the RockDétente branding. All RockDétente stations, including CITE-FM, rebranded as Rouge FM. The last song under the RockDétente branding was "Pour que tu m'aimes encore" by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was "I Gotta Feeling" by Black Eyed Peas.