CIBK-FM

CIBK-FM
City Calgary, Alberta
Branding 98.5 Virgin Radio
Slogan Calgary's #1 Hit Music Station
Frequency 98.5 MHz (FM)
First air date September 6, 2002
Format Top 40 (CHR)
ERP 100,000 watts
Class C
Transmitter coordinates 51°03′54″N 114°12′50″W / 51.065°N 114.214°W / 51.065; -114.214
Owner Bell Media
(Bell Media Radio G.P.)
Sister stations CKMX, CJAY-FM
Website iheartradio.ca

CIBK-FM is a Top 40/CHR station based in Calgary, Alberta, Canada. The Bell Media outlet operates at 98.5 MHz FM with an effective radiated power of 100 kW from a transmitter located at the intersection of Old Banff Coach Road and 85 Street Southwest, and studio located at CTV studios on Patina Rise.

CIBK is currently ranked #6 according to the Fall 2014 PPM Data report released by BBM Canada.[1]

History

The station received approval by the CRTC in 2001.[2] When CIBK made its debut on September 6, 2002 as Vibe 98.5, they thought they would become the city's first R&B/hip hop outlet, but they were beaten to the punch by CKIS (KISS 96.9) by about a month. This would spark a format war in Calgary, with both stations making potshots at one another. On April 1, 2003, CKIS would bail out and abruptly change to the Jack FM format, leaving CIBK as the victor.

However, CIBK would also go through an evolution of its own as they transitioned to a rhythmic contemporary direction by 2003, and to their current mainstream top 40 direction by 2004. CIBK still played R&B/hip hop product (although at a reduced rate), and also incorporated pop and dance into the mix, in part due to its license with the CRTC that now requires the station to be programmed as a CHR outlet. Because CIBK was anticipated for years prior to its launch to be Calgary's long-awaited urban station, it had faced much criticism for bailing out to a Top 40 format leaving many of the station's hip-hop/R&B fans disappointed and let down by Standard.

CIBK was part of the acquisition of most of the assets of Standard Broadcasting by Astral Media that was completed on October 29, 2007. Under Astral, CIBK dropped the rhythmic lean.

On April 1, 2010, Astral Media registered the domain names, VirginRadio985.com, Virgin985.com and VirginCalgary.com, which many speculated would be a branding change for CIBK to become a part of the Virgin Radio branding in Canada.[3] This was confirmed on the Vibe Morning Show's June 23, 2010 broadcast, and the rebranding took place on June 30 at Noon,[4] and will retain its Top 40 format. It is the second Virgin Radio station with a mainstream top 40 format after Toronto's CKFM. The last song to be played on "Vibe" was "Goodbye" by Kristinia DeBarge, while the first song on "Virgin Radio" was "California Gurls" by Katy Perry.[5][6]

CIBK-FM is the longest-tenured CHR station in Alberta still having the format today, only Edmonton's CKNG-FM (now adult hits since 2004) had the longest-tenured format from 1991-2003.

As part of the merger of Astral and Bell Media approved by the CRTC on June 27, 2013, CIBK is now owned by Bell Media.

Music format

Like most other Canada's Virgin Radio stations, CIBK brands itself as broadcasting "the most hit music" with 40 minutes of commercial free hit music each hour and it also broadcasts the extended version of this kind between 4:25 and 5:55 PM weekdays.

References

  1. ↑ Fall 2014 Calgary PPM Ratings
  2. ↑ Decision CRTC 2001-172, CRTC, March 12, 2001
  3. ↑ Branding Change
  4. ↑ "Vibe 98.5 main page, "Tomorrow on The Vibe Morning Show"". June 23, 2010. Retrieved June 23, 2010.
  5. ↑ Virgin Radio's playlist
  6. ↑ https://www.youtube.com/watch?v=RLI8gFAj5LE
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