Burger Theory

Burger Theory
Industry Food
Founded 2011
Headquarters Adelaide, South Australia
Number of locations
 3 restaurants (as of January 2018)
Key people
 Dan Mendelson, Rob Dean
Products Fast Food
Website burgertheory.com.au

Burger Theory is a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state.

History

Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,[1] the company is credited with bringing the food truck movement to South Australia.[2] They started before the Adelaide City Council had legislation regarding food trucks in place,[3] preventing the truck from working on city streets.[4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district.[1][5]

In 2012 Mendelson and Dean opened Pearl's Diner as their first bricks and mortar premises,[6] before opening a dedicated Burger Theory store in Adelaide the following year.[7] They subsequently opened outlets at Flinders University and the University of Adelaide.[8] In late 2015 they opened a store in Melbourne,[9][10] but this proved unsuccessful.[11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China.[12]

In 2017 they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat.[13]

See also

References

  1. 1 2 Cawood, Matthew. (16 October 2011). "Putting Burger Theory into practice", Farm Weekly. Retrieved 20 January 2018.
  2. ↑ "Meaty deal on the table for foodies" (17 August 2016). The City Messenger, Adelaide, South Australia. p3.
  3. ↑ Spain, Katie. (28 June 2011) "Faster chefs in the van of a street revolution", The Advertiser, Adelaide, South Australia. p22.
  4. ↑ Mattssone, Dianne. (25 May 2013). "Vantastic", The Advertiser, Adelaide, South Australia. pW12.
  5. ↑ Cormack, Bridget. (10 December 2011) "On The Wagon", The Australian, Surry Hills, New South Wales. p5.
  6. ↑ Wilkinson, Simon. (13 June 2012). "Real burger kings", The Advertiser, Adelaide, South Australia. p37.
  7. ↑ Fleming, Kylie. (10 June 2015). "Brilliant burgers are here to stay", The City Messenger, Adelaide, South Australia. p20.
  8. ↑ "In Theory, Deep-Dish Pizzas Rule" (22 February 2017) The Advertiser, Adelaide, South Australia. p30.
  9. ↑ "Burger Boys Hit Melb" (2 December 2015). The Advertiser, Adelaide, South Australia. p30.
  10. ↑ "The Best New Burger Joints" (16 February 2016). Herald Sun, Melbourne, Australia. p28.
  11. ↑ Perrie, Sophie. (16 November 2016). "Time to celebrate a tasty forkth birthday", The City Messenger, Adelaide, South Australia. p4.
  12. ↑ Castello, Renato (15 August 2016). "Burger Theory's Chinese Takeaway", The Advertiser, Adelaide, South Australia. p5.
  13. ↑ Fanning, Josh. (11 January 2018) "At the bleeding edge: Burger Theory’s new menu" CityMag. Retrieved 20 January 2018.

{34°55′22″S 138°36′31″E / 34.922878°S 138.608659°E / -34.922878; 138.608659Coordinates: 34°55′22″S 138°36′31″E / 34.922878°S 138.608659°E / -34.922878; 138.608659

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