Hot Chicken Flavor Ramen

Hot Chicken Flavor Ramen
Alternative names Fire Noodles
Buldak-bokkeum-myeon
Type Noodle
Place of origin South Korea
Created by Samyang Food
Main ingredients Dried or precooked noodle, seasoning

Hot Chicken Flavor Ramen[1] or buldak-bokkeum-myeon (Korean: 불닭볶음면), commonly known as the fire noodles, is a brand of ramyeon produced by Samyang Food in South Korea since April 2012. In the case of cup ramyeon, the large size was first produced in June 2012 and the small size in November 2013. [2] In March 2014, the company reached more than 100 million cumulative sales. In 2015, the brand attained monthly sales of 6 to 7 billion won.[3] Buldak-bokkeum-myeon is known for being one of the spiciest ramyeon available in the Korean market. Its SHU is measured to be 4,404 in the original package. [4][5] Its literal translation means: stir-fried chicken noodles. It does not have a soup satchet, unlike most ramyeons. It only has a sauce satchet, like a stir-fry. Its flakes are made up of dried laver and sesame seeds.

Buldak-bokkeum-myeon became famous due to the Fire Noodle Challenge, a viral challenge where people film themselves attempting to complete a bowl of buldak-bokkeum-myeon.[6][7] In November 2016, Samyang Food obtained a halal certificate for buldak-bokkeum-myeon from the Korea Muslim Federation Halal Committee.[8]

History

In 2011, when ramen based on soup was popular, Samyang Food President Jung Soo Kim passed by Myeongdong Road and found that people were crowded in spicy chicken restaurant by chance. She got an idea here and thought that spicy can be tasty, and he started to develop buldak-bokkeum-myeon with the motto of "Spicy, Chicken, Fried Noodles". The marketing department and the research institute staff tasted delicious spicy foods such as roast chicken, lobster beef, chicken wings, etc. Also, they tasted and researched various kinds of spicy peppers in quite a bit of the country and tried hard to develop a 'delicious and spicy sauce'. In addition, tasting about two tons of hot sauce and 1,200 chicken dishes, and after 12 months of research, they found the best mixing ratio and developed the fried chicken fried noodles.

Types

There are many variations of buldak-bokkeum-myeon.

English name Romaja Weight
(g)		 Calories
(kcal)		 Shelf life
(months)		 Launch Date Note
Hot Chicken Flavor Ramen Buldak-bokkeum-myeon 140 530 6 April, 2012 [9]
Hot Chicken Flavor Ramen Cheese Chijeu-buldak-bokkeum-myeon 140 550 6 March, 2016 [10]
Hot Chicken Flavor Ramen Stew type Buldak-bokkeum-tang-myeon 145 540 6 August, 2016 [11]
Extreme Hot Chicken Flavor Ramen Haek-buldak-bokkeum-myeon 140 545 6 January, 2017 [12]
Hot Chicken Flavor Ramen Ice Kul-buldak-bokkeum-myeon 135 600 6 February, 2017 [13]
Hot Chicken Flavor Ramen Curry Keori-buldak-bokkeum-myeon 140 555 6 May, 2017 [14]
Hot Chicken Flavor Ramen Mala Mara-buldak-bokkeum-myeon 135 520 6 October, 2017 [15]
Hot Chicken Flavor Ramen Carbonara Carbo-buldak-bokkeum-myeon 130 550 6 December, 2017 [16]
Hot Chicken Flavor Ramen Sweet bean sauce Jjang-buldak-bokkeum-myeon 140 560 6 March, 2018 [17]

Hot Chicken Flavor Ramen

Hot Chicken Flavor Ramen, or buldak-bokkeum-myeon (Hangul: 불닭볶음면) in Korean language is the original product of Hot Chicken Flavor Ramen, which was launched in April, 2012.[9][18]

Hot Chicken Flavor Ramen Cheese

Hot Chicken Flavor Ramen Cheese, or chijeu-buldak-bokkeum-myeon (Hangul: 치즈불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with Cheese powder,[19] released in March, 2016.[10]

Hot Chicken Flavor Ramen Ice

Hot Chicken Flavor Ramen Ice, or kul-buldak-bokkeum-myeon (Hangul: 쿨불닭비빔면) in Korean language is an annual limited edition of Hot Chicken Flavor Ramen sold only in the summer season,[20] which is launched in February, 2017.[13]

Hot Chicken Flavor Ramen Stew type

Hot Chicken Flavor Ramen Stew type, or buldak-bokkeum-tang-myeon (Hangul: 불닭볶음탕면) in Korean language is a soup version of Hot Chicken Flavor Ramen,[21] released in October, 2016.[11]

Extreme Hot Chicken Flavor Ramen

Extreme Hot Chicken Flavor Ramen, or haek-buldak-bokkeum-myeon (Hangul: 핵불닭볶음면) in Korean language is a limited version of Hot Chicken Flavor Ramen celebrating the beginning of 2017 as Fire-Rooster ("Jeongyu" in Korea) in Sexagenary cycle, and it is measured to be 8,706 SHU.[22] It released in January, 2017.[12]

The haek in the name, roughly translates to "nuclear". It is also presumed to be the spiciest instant noodle in the whole world.

Hot Chicken Flavor Ramen Curry

Hot Chicken Flavor Ramen Curry, or keori-buldak-bokkeum-myeon (Hangul: 커리불닭볶음면) in Korean language combines the flavor of Korean style curry with Hot Chicken Flavor Ramen.[23] It released in January, 2017.[14]

Hot Chicken Flavor Ramen Mala

Hot Chicken Flavor Ramen Mala as unofficial name, or mara-buldak-bokkeum-myeon (Hangul: 마라불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with Mala powder in Sichuan, China.[24] It released in October, 2017.[15]

Hot Chicken Flavor Ramen Carbonara

Hot Chicken Flavor Ramen Carbonara, or Carbo-buldak-bokkeum-myeon((Hangul: 까르보불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with Carbonara which is Italian pasta.[25] It released in December, 2017.[26]

Hot Chicken Flavor Ramen Black bean sauce

Hot Chicken Flavor Ramen Black bean sauce, or jja jang-buldak-bokkeum-myeon(Hangul: 짜장불닭볶음면) in Korean language is version of Hot Chicken Flavor Ramen with Black bean sauce. [27] It released in March, 2018.[28]

Surge in popularity

The popularity of the noodles worldwide surged when The Fire Noodle Challenge, went viral on YouTube. The challenge was first started by the YouTube Channel "Korean Englishman" in which Josh the main host of the channel, challenged his friends in the UK to see who could finish the noodles the fastest without drinking any water or beverage to cool the heat down[29]. The popularity of the video led to other YouTubers all around the world to do the same challenge and therefore cause a surge in the noodle's popularity.

Mascot

The mascot of the Hot Chicken Flavor Ramen series is a chicken named "Hochi" (Hangul: 호치).[30]

See also

References

  1. ↑ "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  2. ↑ Ko, Dong-hwan (3 March 2014). "Korean ramen war now 'broth-less'". Korea Times. Archived from the original on 25 September 2015. Retrieved 2015-09-22.
  3. ↑ Shin, Jeana (16 January 2015). "Samgyang Food's "Fire Noodles" Become Popular Overseas". Business Korea. Retrieved 2015-09-22.
  4. ↑ "Samgyang Food's "Fire Noodles" Become Popular Overseas". Retrieved 13 July 2016.
  5. ↑ "Super Spicy Korean Noodles (Buldak Bokkeum)". Retrieved 13 July 2016.
  6. ↑ Annie Jeong (14 March 2016). "Can These BuzzFeed Employees Handle The Fire Noodle Challenge?". Buzzfeed. Retrieved 5 April 2017.
  7. ↑ Ysa Singson (6 August 2016). "What Is The 'Fire Noodle Challenge?'". Cosmopolitan Philippines. Retrieved 5 April 2017.
  8. ↑ 오현승 (26 January 2017). "[전세계 입맛 사로잡은 韓라면<下>] 할랄인증 훈풍· 탄탄한 제품력". 세계파이낸스. Retrieved 5 April 2017.
  9. 1 2 "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  10. 1 2 "Hot Chicken Flavor Ramen Cheese". Samyang. Retrieved 2017-11-05.
  11. 1 2 "Hot Chicken Flavor Ramen Stew type". Samyang. Retrieved 2017-11-05.
  12. 1 2 "Extreme Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  13. 1 2 "Hot Chicken Flavor Ramen Ice". Samyang. Retrieved 2017-11-05.
  14. 1 2 "Hot Chicken Flavor Ramen Curry". Samyang. Retrieved 2017-11-05.
  15. 1 2 "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  16. ↑ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  17. ↑ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  18. ↑ "불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  19. ↑ "치즈불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  20. ↑ "쿨불닭비빔면". Samyang (in Korean). Retrieved 2017-06-01.
  21. ↑ "불닭볶음탕면". Samyang (in Korean). Retrieved 2017-06-01.
  22. ↑ "핵불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  23. ↑ "커리불닭볶음면" [Hot Chicken Flavor Ramen Curry]. Samyang (in Korean). Retrieved 2017-11-05.
  24. ↑ "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  25. ↑ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  26. ↑ "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  27. ↑ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  28. ↑ "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  29. ↑ https://www.youtube.com/watch?v=JWZmdWP67DA
  30. ↑ "Hochi and Friends". Samyang. Retrieved 2017-11-05.
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