Beko

Beko Elektronik Karman
Anonim Şirket
Industry Major appliances
Small appliances
Electronics
Technology
Fate Merged with its parent company
Founded 1969
Founders Vehbi Koç, Leon Bejerano
Headquarters Istanbul, Turkey
Key people
 Vehbi Koç (Founder)
Products Products
Laundry machines and dryers
Refrigerators
Freezers
Dishwashers
Kitchen stoves
Room air conditioners
Microwaves
Ovens
Counter top appliances
Audio products
Visual products
TV sets
Laptop computers
Computer-related electronics
Media products
Owner Arçelik A.Ş.
Parent Koç Holding
Website beko.com

Beko /bɛkoʊ/ (sometimes stylized as beko) is a Turkish domestic appliance and consumer electronics brand of Arçelik A.Ş.[1] controlled by Koç Holding.

History

The old logo of Beko

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey, 1967.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]

In April 2008, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities in whole.[4]

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]


Beko changed its old logo for a new one in June 2014.[7]

Sponsorships

Beko has been the official sponsor of the Turkish and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[8] Beko is a partner of the Spanish football club FC Barcelona[9] since 2014 and Turkish football club Beşiktaş JK,[10] Turkmen football club FC HTTU[11] and has been one of the largest advertisers in the English Premier League since 2008,[12] and an official sponsor of the FA Cup.[13]

In New Zealand, Beko is a premier sponsor of Netball New Zealand.

References

  1. ↑ Arçelik A.Ş.: Brands
  2. ↑ Boulden, Jim (17 January 2005). "Turkey switches on to TV market". CNN.com. Retrieved 21 November 2011.
  3. ↑ "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008" (PDF). Koç Holding. Retrieved 13 June 2012.
  4. ↑ "Annual Report 2009" (PDF). Arçelik A.Ş. Retrieved 13 June 2012.
  5. ↑ Beko Türkiye: LED Televizyonlar
  6. ↑ "Beko Brands". beko.co.uk. Retrieved 21 June 2012.
  7. ↑ FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
  8. ↑ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
  9. ↑ "FC Barcelona extends sponsorship agreement with Beko | FC Barcelona". FC Barcelona. Retrieved 2018-02-15.
  10. ↑ Fanatik: "Beşiktaş Beko ile imzaladı"
  11. ↑ 4 ýyldan soň 4-nji çempionlyk Archived 21 July 2015 at the Wayback Machine.
  12. ↑ SportsPro: "Beko teams up with The Football League"
  13. ↑ Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"
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