khuyến mãi

Vietnamese

Etymology

Sino-Vietnamese word from 勸 (“to encourage”) and 買 (“buying”).

Pronunciation

(Hà Nội) IPA^(key): [xwiən˧˦ maːj˦ˀ˥]
(Huế) IPA^(key): [kʰwiəŋ˦˧˥ maːj˧˨]
(Hồ Chí Minh City) IPA^(key): [kʰwiəŋ˦˥ maːj˨˩˦] ~ [xwiəŋ˦˥ maːj˨˩˦]

Verb

khuyến mãi

to encourage customers to buy products (by using rewards, gifts, etc.)

Usage notes

This is subtly different from, but often confused with khuyến mại (“to encourage selling”).

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