khuyến mại

Vietnamese

Etymology

Sino-Vietnamese word from 勸 (“to encourage”) and 賣 (“selling”).

Pronunciation

(Hà Nội) IPA^(key): [xwiən˧˦ maːj˧˨ʔ]
(Huế) IPA^(key): [kʰwiəŋ˦˧˥ maːj˨˩ʔ]
(Hồ Chí Minh City) IPA^(key): [kʰwiəŋ˦˥ maːj˨˩˨] ~ [xwiəŋ˦˥ maːj˨˩˨]

Verb

khuyến mại

to promote the sales of products (by using discounts, vouchers, etc.); to advertise commercially

Usage notes

This is subtly different from, but often confused with khuyến mãi (“to encourage buying”).

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