WTAM-LD

WTAM-LD channel 30 is a low-power television station in Tampa, Florida. It provides over-the-air service to the Tampa - St. Petersburg area on digital channel 30 from its transmitter in Riverview. WTAM-LD is a secondary Azteca America owned and operated station. The license and facilities are owned by HC2 Holdings.

For the radio station licensed to Cleveland, Ohio, see WTAM.
WTAM-LD
Tampa, Florida
BrandingAzteca Tampa
ChannelsDigital: 28 (UHF)
Virtual: 30 (PSIP)
Subchannels(see article)
AffiliationsAzteca America (O&O)
OwnerHC2 Holdings
LicenseeHC2 Station Group, Inc.
FoundedAugust 2005 (2005-08)
Call sign meaningW TAMpa
Sister station(s)WXAX-CD
Former affiliationsMultimedios(2005-2008)
La Familia Network(2008-2010)
My Family TV (2010-2013)
CNN Latino (2013-2014)
Spanish Independent (2014-2016)
Mega TV (2016-2018)
Transmitter power15 kW
Facility ID168552

History

The station signed on in August 2005 as TV Informa 30, affiliated with the Mexican Multimedios network, but closed down in February 2006, after failing to find any cable system that would offer the channel in their line-up.[1] Being a low-powered station with no connections with any local full-powered outlets, WTAM was exempt from the Federal Must-carry rules that full-powered stations enjoyed, meaning that cable and satellite companies weren't obligated to offer the channel. Apparently not having the funds or the patience, Lotus opted to shut down WTAM, instead of keeping the station on the air as a terrestrial-only offering.

As of November 2006, WTAM has returned to the air under Rios as a family-oriented channel, TV Visión, still affiliated with Multimedios and also including programming from La Familia Network, brokered by Lotus to TV Vision Network, LLC, a broadcaster founded and owned by Francisco Rios, a founder of the Brandon Christian group, CPR Ministries.[2] WTAM also carried some bilingual, locally produced programs, such as Project 1805 (a weekly music video countdown), El Mundo de Luisitin (a children's program) and Total Action (featuring local sports).[3] It was unknown how long TV Visión's contract with Lotus lasted.

In June 2010, the station began broadcasting a digital signal on channel 28, with virtual channels 30.1-30.4. Subchannels featured included My Family TV on 30.1,[4] and Legacy TV.[5]

In April 2013, WTAM-LD officially launched CNN Latino Tampa, under the operations of SIMA Communications, LLC by its new owner TMA-TIG. However, in February 2014, it was announced that CNN Latino would cease operations by the end of that month, forcing its affiliates, including WTAM-LD, to find alternate programming to fill their slots.[6]

Digital television

The station's digital channel is multiplexed:

Digital channels

Channel Name Programming
30.1WTAM-LD1main WTAM-LD programming / Azteca America
30.2WTAM-LD2Infomercials
30.3WTAM-LD3Infomercials
30.4WTAM-LD3Infomercials
30.5WTAM-LD3Infomercials

References
  1. http://www.marketingymedios.com/marketingymedios/market_profile/article_display.jsp?vnu_content_id=1002276175
  2. St. Petersburg Times: "Spanish TV, rated G", July 28, 2006.
  3. Hispanic PR Wire (press release): "U.S. Hispanic Channel from TV Vision Network Launches on Verizon FiOS TV in Tampa Bay Area", September 15 (year unknown).
  4. "ValCom, Inc. Launches My Family TV in Tampa Bay Market". Retrieved 2010-04-29.
  5. Legacy TV affiliate list
  6. The Poynter Institute: "CNN Latino to shut down by month’s end", February 6, 2014.
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