WRON-FM

WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

WRON-FM
CityLewisburg, West Virginia
Broadcast areaLewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
Branding"103.1 The Bear"
Slogan"Today's Country"
Frequency103.1 MHz
First air date1981
FormatCountry
Power3,300 Watts
HAAT273 meters (896 ft)
ClassB1
Facility ID59675
Transmitter coordinates37°48′17.0″N 80°21′3.0″W
Call sign meaningW RONceverte
calls previous community of license
Former call signsWKCJ (1981-2008)
WRON-FM (2008-Present)
AffiliationsABC Radio News
PRN Radio
West Virginia MetroNews
OwnerRadio Greenbrier, Inc.
(Michael J. Kidd)
Sister stationsWKCJ, WRLB, WRON, WSLW
WebcastWRON-FM Webstream
WebsiteWRON-FM Online

Station Swap and Sale
WRON's logo when the station was on 97.7 FM.

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.