WVBB

WVBB (97.7 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.[1]

WVBB
CityElliston-Lafayette, Virginia
Broadcast areaRoanoke, Virginia
Blacksburg, Virginia
Branding"The Vibe"
Slogan"Today's Best R&B and Old School"
Frequency97.7 MHz
First air date1983
FormatUrban Adult Contemporary
Power260 Watts
HAAT470 Meters
ClassA
Facility ID54597
Transmitter coordinates37°18′30.0″N 80°09′46.0″W
Former call signsWRON-FM (1983-2008)
WKCJ (2008-2011)
WVBB (2011-Present)
OwnerMel Wheeler, Inc.
Sister stationsWFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK
WebsiteWVBB Online

Station swap

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

Station sale

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB. The station has been a full-time simulcast of WVBE since then, but breaks off to serve as the Roanoke-area affiliate for Virginia Cavaliers football and men's basketball.

References
  1. "WVBB Facility Record". Federal Communications Commission, audio division.


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