WPUP

WPUP (100.1 FM, "Power 100.1") is a radio station broadcasting a top 40 format. Licensed to the Athens suburb of Watkinsville, it serves the Athens metropolitan area. It first began broadcasting in Washington in 1970. It is currently owned by Cox Radio.[2] Its studios are located in Bogart, and its transmitter is in Royston.

For the Gainesville, Florida radio station that held the call sign WPUP from 1962 to 1963, see WAJD. For the Maysville, Georgia radio station that held the call sign WPUP from 1990 to 2008, see WXKT.
WPUP
Broadcast areaAthens, Georgia
BrandingPower 100.1
Slogan"Athens' #1 Hit Music Station"
Frequency100.1 MHz
First air dateJune 1, 1970[1]
FormatTop 40
ERP6,000 watts
HAAT88 meters
ClassA
Facility ID51120
Transmitter coordinates33°44′2.00″N 82°43′10.00″W
Former call signsWLOV-FM (1970–1984, 1986–1998)
WGPL (1984–1986)
WXKT (1998–2008)
OwnerCox Media Group
(Cox Radio, Inc.)
Sister stationsWNGC, WGAU, WXKT, WGMG, WRFC
WebcastListen Live
Websitepowerathens.com

History

Today's WPUP signed on June 1, 1970 as WLOV-FM in Washington, Georgia.[1] The station was co-owned with WLOV (1550 AM) and broadcast as a local station, carrying the WLOV-FM call letters except for a brief two-year period from 1984 to 1986.[3] On August 14, 1998, Cumulus Media purchased WLOV-AM-FM from P&T Broadcasting for $533,000.[4] In August 2008, WPUP was sold (along with sister stations WGMG, WNGC, WRFC, and WGAU) to Cox Radio in Atlanta.[5][6] Cox swapped callsigns, moving WXKT to 103.7 and changing 100.1 FM to the current WPUP.[3] The two stations began simulcasting the "Bulldog" classic-rock format; WXKT 100.1 had previously programmed a "Real Country" format.

On September 30, 2009, WPUP dropped the "Bulldog" classic-rock format and began stunting as "Obama Government Controlled Radio at 100.1 FM".[7] Station identifiers claimed (jokingly) that the station has been taken over by the government: it intermittently simulcast the Hawaiian music format of KCCN-FM in Honolulu, played clips from speeches by President Obama, and played other music he might enjoy, such as the theme song to Shaft.

The WXKT callsign remains on 103.7 FM, which changed its city of license from Royston to Maysville and now programs variety adult hits for the Gainesville-Athens market.

References
  1. "WLOV-FM" (PDF). Broadcasting Yearbook. 1990. p. B-88 (174). Retrieved February 6, 2020.
  2. "WXKT Facility Record". United States Federal Communications Commission, audio division.
  3. "WPUP Call Sign History". United States Federal Communications Commission, audio division.
  4. "Cumulus Media Inc. CMLS Annual Report (10-K)". EDGAR Online. 1998-12-31. Retrieved 2010-12-13.
  5. "Deals," Broadcasting & Cable, January 28, 2008.
  6. "Cox Closes On Athens Cluster". allaccess.com. 2008-08-01. Retrieved 2010-12-13.
  7. ""Obama Radio" is the temporary stunt format at WPUP-FM, Athens, GA". Radio-Info.com. October 1, 2009.


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