WPLM (AM)

WPLM (1390 AM) is a radio station licensed to serve Plymouth, Massachusetts, United States. WPLM broadcasts to the South Shore and Cape Cod areas. The station is owned by Plymouth Rock Broadcasting Co., Inc.[2][3] WPLM is listed as silent since June 7, 2018; it most recently simulcast the adult contemporary format of sister station WPLM-FM (99.1).

For the FM radio station in Plymouth, Massachusetts, United States, see WPLM-FM.
WPLM
CityPlymouth, Massachusetts
Broadcast areaSouth Shore, Cape Cod
BrandingEasy 99.1
SloganFeel Good Favorites
Frequency1390 kHz
First air dateAugust 8, 1955
FormatAdult Contemporary (WPLM-FM Simulcast)
Power5,000 watts
ClassB
Facility ID52837
Transmitter coordinates41°58′5.00″N 70°42′6.00″W
Call sign meaningPlymouth or We Play Lovely Music[1]
OwnerPlymouth Rock Broadcasting Co., Inc.
Sister stationsWPLM-FM
WebcastListen Live
Websiteeasy991.com

On June 14, 2019, WPLM (AM) was granted the approval to resume operations and is back on the air simulcasting sister station, 99.1 FM WPLM-FM as, Easy 99.1.[4]

History
Logo as a business talk station

WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961.[5] The two stations simulcast all programming from the FM station's launch[6] until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (1120 AM, now WBNW).[7] On January 15, 2015 WPLM returned to a full simulcast with WPLM-FM.

For much of its history, WPLM was branded as "America's Hometown Station;" its current slogan is relatively recent.

References
  1. "Call Letter Origins". Radio History on the Web.
  2. "WPLM Facility Record". United States Federal Communications Commission, audio division.
  3. "WPLM Station Information Profile". Arbitron.
  4. https://fccdata.org/?lang=en&translog=20190531AAT&facid=52837
  5. Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Archived from the original (PDF) on 2010-10-08. Retrieved February 13, 2010.
  6. Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 13, 2010.
  7. Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere..." North East RadioWatch. Retrieved February 13, 2010.


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