WPLM-FM

WPLM-FM (99.1 FM, "Easy 99.1") is an adult contemporary station licensed to Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. With a 50,000 watt signal, WPLM-FM can be received in Boston, Cape Cod, the South Coast region, and Providence, Rhode Island clearly in addition to the Plymouth area.

For the AM radio station in Plymouth, Massachusetts, United States, see WPLM (AM).
WPLM-FM
CityPlymouth, Massachusetts
Broadcast areaSouth of Boston
BrandingEasy 99.1
SloganFeel Good Favorites
Frequency99.1 MHz
Repeater(s)1390 AM (WPLM (AM), Plymouth)
First air dateJune 25, 1961
FormatAdult contemporary
ERP50,000 watts
HAAT131 meters (430 ft)
ClassB
Facility ID52838
Transmitter coordinates41°58′2.00″N 70°42′4.00″W
Call sign meaningPlymouth or We Play Lovely Music[1]
OwnerPlymouth Rock Broadcasting Company
Sister stationsWPLM
WebcastListen Live
Websiteeasy991.com

History

WPLM-FM signed on June 25, 1961.[2] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[3] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[3][4] Initially, programming was largely provided by SW Networks' Smooth FM service;[5] (indeed, the station took the branding "Smooth FM 99.1")[3] however, after Smooth FM closed on December 31, 1996,[6] the station switched to a similar service from Jones Radio Networks[7] and reimaged as "Jazzy 99.1".[8] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[8]

From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[2][9] from 1997 to 2015, the AM station broke away on weekdays to carry business news and talk programming from WADN/WBNW (1120).

In April 2020 the station suspended its live streaming due to financial problems.

Notable past and present personnel include Tom Stewart, Audrey Constant, Scott Reiniche, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.

References
  1. "Call Letter Origins". Radio History on the Web.
  2. Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Archived from the original (PDF) on 2010-10-08. Retrieved February 12, 2010.
  3. Fybush, Scott (June 29, 1995). "New England Radio Watcher: WPLM goes smooth". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
  4. Shneyder, Mark (June 28, 1995). "Boston Radio Watch 06-27-95". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
  5. Fybush, Scott (May 21, 1996). "New England RadioWatch". Retrieved February 9, 2010.
  6. Fybush, Scott (December 9, 1996). "New England RadioWatch". Retrieved February 11, 2010.
  7. Fybush, Scott (December 26, 1996). "WNBX Is Sold, WSNG Is Back, and More Elmo-Mania". New England RadioWatch. Retrieved February 11, 2010.
  8. Fybush, Scott (January 1, 1999). "Standards Die, Standards Live". North East RadioWatch. Retrieved February 12, 2010.
  9. Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 12, 2010.
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