WMBX

WMBX (102.3 FM, "R&B X 102.3") is a radio station serving the West Palm Beach, Florida and Port St. Lucie, Florida areas, broadcasting an Urban Adult Contemporary format. Its antenna is located on the west side of Jonathan Dickinson State Park in Hobe Sound, Florida and is 965 feet height above average terrain. Also sharing WMBX's transmitter tower are stations WIRK and WKGR. WMBX transmits with 100,000 watts effective radiated power, making it sometimes able to be picked up as far south as Miami, as far north as Cocoa Beach and as far west as Moore Haven. WMBX is owned by Alpha Media, through licensee Alpha Media Licensee LLC. Its studios are in West Palm Beach.

WMBX
CityJensen Beach, Florida
Broadcast areaWest Palm Beach, Port St. Lucie
BrandingX 102.3
Frequency102.3 MHz (HD Radio)
First air date1980 (as WHLG); 1997
FormatFM/HD1: Urban Adult Contemporary
HD2: Top 40 (CHR) "Party 96.3"
ERP100,000 watts
HAAT297 meters
ClassC1
Facility ID25756
Call sign meaningWest PalM Beach's X102.3
Former call signsWHLG (1980-1997)
OwnerHubbard Radio
(WPB FCC License Sub, LLC)
Sister stationsWEAT, WIRK, WRMF, WFTL, WMEN
WebcastListen Live
Listen Live (HD2)
Websitewww.x1023.com
party963.com (HD2)

X 102.3 launched on October 23, 2001 (10/23 - 102.3). From 1997 - 2001, the station played an Adult contemporary format, under the branding Mix 102.3. The station hosted its first concert on November 6, 2009 at the South Florida Fair Grounds titled X-Fest 2009. Acts included Clipse and Mario.

In 2006, R&R moved WMBX from the Rhythmic panel to the Urban panel, but in May 2007, R&R moved the station back to the Rhythmic panel due to a shift in its direction which now favors a broader Rhythmic playlist.

On April 10, 2012, CBS Radio announced that it was selling WMBX and its sister stations to Palm Beach Broadcasting for $50 Million, pending FCC approval. The station's Rhythmic format and airstaff will be retained under the new owners.[1] After sister station WUUB (B106.3) dropped its adult R&B format in February 2013 to become the West Palm Beach affiliate of ESPN Radio upon being sold to Good Karma, WMBX gravitated its direction to the broader urban contemporary format and added more R&B to its playlist.

On May 13, 2013, WMBX began airing the Steve Harvey Morning Show weekdays from 6:00 to 10:00 a.m., using Reggie Dee to provide local content during breaks.[2]

Effective February 25, 2016, Digity, LLC (parent company of Palm Beach Broadcasting) and its 124 radio stations were acquired by Alpha Media for $264 million.

On September 27, 2018, Alpha Media has agreed to sell their cluster at West Palm Beach to Hubbard Radio.[3]

HD programming

WMBX broadcasts two channels in the HD Radio (digital) format.[4]

On June 5, 2015, at 4 p.m., WMBX-HD2/W242CI launched “Beatz 96.3". It filled a hole when WMBX gradually shifted from urban contemporary to urban AC, following the sale of former sister station WUUB in February 2013.[5][6]

On July 9, 2019, at Noon, WMBX-HD2/W242CI began stunting with bird sounds. Two days later, WMBX-HD2/W242CI launched a Mainstream Top 40/CHR format, branded as "Party 96.3".[7]. Later in 2019, Party 96.3 moved to sister station WRMF's HD4 subchannel, and WMBX ceased broadcasting in HD.

Mixers
  • DJ Reggie Dee

Personalities
  • DJ Reggie D
  • MoShay LaRen
  • Don Chris
  • NaySimone

References
  1. "CBS Sells West Palm Beach Cluster" from All Access (April 10, 2012)
  2. "WMBX-FM - Steve Harvey Morning Show" (May 13, 2013)
  3. Hubbard To Acquire Alpha Media West Palm Beach
  4. http://hdradio.com/station_guides/widget.php?id=47 HD Radio Guide for West Palm Beach & Boca Raton
  5. Rhythmic "Beatz" to Launch in West Palm Beach
  6. Beatz 96.3 Debuts
  7. Hubbard Launches Party 96.3 West palm Beach Radioinsight - July 11, 2019

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