WLZX-FM

WLZX-FM is a Saga Communications active rock radio station in Northampton, Massachusetts, broadcasting at 99.3 FM. The station has an active rock format.

WLZX-FM
CityNorthampton, Massachusetts
Broadcast areaPioneer Valley / Western Massachusetts
BrandingFM/HD1: "Lazer 99.3 & 98.5"
HD2: "Hits 94.3"
HD3: "Pure Oldies 96.9"
SloganEverything that Rocks!
Frequency99.3 MHz (HD Radio)
Translator(s)94.3 W232BW (Amherst, relays HD2)
96.9 W245BK (Amherst, relays HD3)
98.5 W253CD (East Longmeadow, relays WLZX AM)
Repeater(s)WLZX 1600 AM (East Longmeadow)
WAQY-HD2
First air date1956 (as WHMP-FM)
FormatFM/HD1: Active rock
HD2: Top 40/CHR
HD3: Oldies
ERP5,800 watts
HAAT101 meters
ClassA
Facility ID46963
Call sign meaningWe're LaZer to the maX !
Former call signsWHMP-FM (1956-2000)
WLZX (2000-2017)
OwnerSaga Communications
(Saga Communications of New England, LLC)
WebcastListen Live
Listen Live (HD2)
Websitelazer993.com
hits943.com (HD2)
pureoldies969.com (HD3)

History

WLZX-FM began when the station was purchased from Clear Channel, which operated 99.3 as WHMP 99.3 FM the "Rock Alternative".[1] Lazer 99.3 went live on September 11, 2000.[2]

WLZX-FM has a translator, W232BW 94.3 in Amherst at 250 watts which is a simulcast of WLZX-FM's HD2 channel, a top 40 station; branding themselves as the new hit music station in the Pioneer Valley.[3] WLZX-FM also has a translator, W245BK 96.9 (likewise, in Amherst at 250 watts) which is a simulcast of WLZX-FM's HD3 channel, an Oldies station; branding themselves as the new oldies station in the Pioneer Valley.[4][5]

On February 3, 2017, WLZX-FM rebranded as "Lazer 99.3 & 105.1" and began simulcasting on WLZX (formerly WHNP) 1600 AM and FM translator W286DB 105.1 FM East Longmeadow, Massachusetts (now W253CD 98.5 FM).[6] WLZX-FM has once again rebranded, this time being known as "Lazer 99.3 & 98.5".[7]

As of September 2018, there have been claims that WAQY is supposedly simulcasting two sister stations over HD Sub-Channels (i.e. WLZX-FM via HD2 and WHMP via HD3).

While the station switched to an Alternative rock format in the Summer of 2017 under the slogan "The Rock Alternative," it re-launched its original Active rock format at 6:00AM on February 4, 2020, returning to playing "Everything that Rocks Western Mass."

References
  1. "WHMP 99.3 ONLINE". 1999-04-28. Retrieved 2018-09-29.
  2. Peters, Bill; Saulmon, Greg (May 11, 2009). "Sustainable Radio". MassLive. Retrieved September 29, 2018.
  3. "HD Radio station guide for San Francisco, California". hdradio.com. Retrieved 2018-09-29.
  4. "Saga Launches Pure Oldies In Amherst MA". RadioInsight. 2018-06-04. Retrieved 2018-06-28.
  5. "Pure Oldies 96.9" Logo
  6. Laser 99.3 Adds Second Signal Radioinsight - February 3, 2017
  7. "Lazer 99.3 & 98.5" Logo


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