Vittoria Coffee

Vittoria Coffee is an Australian manufacturer of coffee products. Founded in Sydney in 1947 by brothers Orazio and Carmelo,[1] the business was established as an importer of Continental European foods.

Vittoria Coffee
Private
IndustryCoffee retail and food service
FoundedIn 1947
HeadquartersSilverwater, Australia
Key people
CEO Les Schirato
ProductsWhole Bean Coffee
Merchandise
Websitewww.vittoriacoffee.com

In 1958 the brothers began roasting small amounts of premium Arabica coffee at their food importing premises in the Sydney’s suburb of Haymarket, initially supplying Sydney’s first ‘Italian cafés’.

Today the company is owned by the Schirato family with CEO Les Schirato AM [1] joined by his son Rolando Schirato as Managing Director.

Vittoria Coffee began an expansion into the United States market in 2014, headed by Rolando [2] and remains Australia's number one pure coffee brand, served in restaurants and cafés around the world.

As well as producing Nespresso-compatible pods, Vittoria has its own pods and brewing machines under the Espressotoria brand.[3]

See also
  • List of restaurant chains in Australia

References
  1. Kohler, Alan (6 March 2014). "A double shot coffee business". The Australian. Retrieved 1 October 2017.
  2. Epaminondas, George (21 May 2016). "Vittoria's Rolando Schirato heads to Chicago for another coffee break(through)". Financial Review. Retrieved 1 October 2017.
  3. FAQ, Vittoria Coffee
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