V Festival (Australia)

The Australian V Festival was an Australian music festival, and a spin-off of the British V Festival. Like all V Festivals, the event was primarily sponsored by Virgin Mobile. In Australia the event was also sponsored by airline Virgin Blue. The V Festival was televised exclusively in Australia by MTV, and from 2008, also by its sister channel VH1. In 2008 the festival expanded to four shows, with Melbourne and Perth being added.[1] Since the 2009 V Festival the event has been in hiatus, with the official website stating "V Festival Australia is taking a break at the moment".[2]

V Festival
GenreRock, pop
DatesMarch/April
Location(s)Australia
Years active2007–2009 2012-
WebsiteOfficial website

Artist lineups

Artist lineup 2009

The festival's first announcement was made on 18 November 2008,[3] with the second announcement occurring on 11 February 2009.[4]

  Sydney Melbourne Perth Gold Coast
The KillersYesYesYesYes
Snow PatrolYesYesYesYes
Kaiser ChiefsYesYesYesYes
MadnessYesYesYesYes
ElbowYesYesYesYes
DuffyYesYesYesYes
The Human LeagueYesYesYesYes
RazorlightYesYesYesYes
The KillsYesYesYesYes
M83YesYesYesYes
The DøYesYesYesYes
Louis XIVYesYesYesYes
Jenny LewisYesYesYesYes
Jackson JacksonYesYesYesYes
Howling BellsYesYesYesYes
Tame ImpalaYesYesYesYes
Wolf & CubYesYesYesYes
Children CollideYesYesYesYes
The Temper TrapYesYesYesYes
CanyonsYesYesYesYes
Black RoseYesYesNoNo
Vanilla IceYesYesNoYes

Artist lineup 2008

The festival's first announcement was made on 28 November 2007.[5] The festival's second announcement was made on 10 February 2008.[6] It included the return of the Virgin Mobile Venue, the festival's fourth stage, which featured local and international DJs.

  Sydney Melbourne Perth Gold Coast
The Smashing PumpkinsYesYesYesYes
Duran DuranYesYesYesYes
Queens of the Stone AgeYesYesYesYes
The Jesus and Mary ChainYesYesYesYes
The PresetsYesYesYesYes
AirYesYesNoYes
Cansei de Ser SexyYesYesYesYes
The Tough AllianceYesYesYesYes
Plug in CityYesYesYesCancelled
Modest MouseYesYesYesYes
Roisin MurphyYesYesYesYes
Hot Hot HeatYesYesYesYes
The RakesYesYesYesYes
Cut CopyYesYesYesYes
Glass CandyYesYesYesYes
RobynYesYesNoYes
Doom & HoodratYesYesYesYes
Munk (Gomma)YesYesYesYes
Flosstradamus (USA)YesYesYesYes
Mike Simonetti (Italians Do It Better)YesYesYesYes
Andee Van DamageYesYesYesYes
Mika*CancelledCancelledNoCancelled
  • *Mika was originally featured in the first announcement, but cancelled due to recording commitments.

Artist lineup 2007

The festival ran two shows in its inaugural year: one at Centennial Park in Sydney on 31 March and one at Avica Resort on the Gold Coast on 1 April.

  Sydney Gold Coast
PixiesYesYes
BeckYesYes
Pet Shop BoysYesYes
Groove ArmadaYesYes
Jarvis CockerYesYes
Gnarls BarkleyYesYes
New York DollsYesYes
Soulwax - Nite VersionsYesYes
2ManyDJsYesYes
The RaptureYesYes
PhoenixYesYes
SoftlightesYesYes
BumblebeezYesYes
MusclesYesNo
Mercy ArmsYesYes
GhostwoodYesYes
Lost ValentinosYesYes
The Temper TrapYesYes
SeabelliesYesYes
Kitsuné DJsYesYes
The Bang Gang DeejaysYesYes
Rub-N-TugYesYes
Andee FrostYesYes

Sideshows and others

Best of V Festival (Mini V) 2007

The promoter of the festival, Michael Coppel, declared Melbourne a "festival graveyard", and did not book a venue for the festival in the city, despite the fact that several very successful Big Day Out festivals had been held in Melbourne since 1993. Adelaide also missed out on the festival, disappointing many Victorian and South Australian fans who were hoping to see Pixies on their first Australian tour.[7]

To make up for the omission, a "Best of V Festival" series of concerts was organised, also called "Mini V", in which the Pet Shop Boys, Groove Armada, Gnarls Barkley and The Rapture played in Melbourne (at the Sidney Myer Music Bowl) on 3 April, while Pixies, Jarvis Cocker, Phoenix and New York Dolls played in Adelaide (at the Thebarton Theatre) on the same night. The following night (4 April) the line-ups swapped cities with Pet Shop Boys playing in Adelaide and Pixies playing in Melbourne.

The move was controversial, however, with tickets for one night at the Melbourne show costing only slightly less ($110 in Melbourne, $99 in Adelaide) than a festival ticket ($124), and double that to attend both nights. The promoter responded that the similar cost was to do with the economics of scale regarding the smaller capacity venues in Melbourne and Adelaide.[8]

V Festival Sideshows 2008

The Best Of shows did not return in 2008, for several reasons. Firstly, Melbourne was given a full V Festival for 2008, due to the availability of the newly renovated Showgrounds. Secondly, Adelaide, after again missing out on a full-scale festival, received, along with other capital cities in Australia and New Zealand, a variety of sideshows from V Festival artists, intended to replace the Best Of shows.

The sideshow schedule was as follows:

CityVenueDateNotes
The Smashing Pumpkins
WellingtonTSB Arena20 March 2008with Queens of the Stone Age
AucklandVector Arena22 March 2008with Queens of the Stone Age
ChristchurchWestpac Arena24 March 2008with Queens of the Stone Age
SydneyHordern Pavilion27 March 2008
BrisbaneBrisbane Convention & Exhibition Centre31 March 2008
AdelaideAdelaide Entertainment Centre2 April 2008with Queens of the Stone Age
MelbourneFestival Hall, Melbourne4 April 2008
Duran Duran
AucklandVector Arena26 March 2008
SydneySydney Entertainment Centre28 March 2008
AdelaideAdelaide Entertainment Centre1 April 2008
MelbournePalais Theatre3 April 2008
Queens of the Stone Age
WellingtonTSB Arena20 March 2008with The Smashing Pumpkins
AucklandVector Arena22 March 2008with The Smashing Pumpkins
ChristchurchWestpac Arena24 March 2008with The Smashing Pumpkins
BrisbaneThe Arena27 March 2008
SydneyLuna Park, Sydney28 March 2008
MelbournePalace Theatre1 April 2008
AdelaideAdelaide Entertainment Centre2 April 2008with The Smashing Pumpkins
HobartHobart City Hall4 April 2008
The Jesus and Mary Chain
BrisbaneThe Arena1 April 2008
SydneyEnmore Theatre2 April 2008
MelbournePalace Theatre3 April 2008
AIR
PerthKings Park & Botanic Gardens27 March 2008
BrisbaneThe Tivoli31 March 2008
MelbournePalais Theatre2 April 2008
AdelaideThebarton Theatre3 April 2008
SydneySydney Opera House6 April 2008Sold out in 10 minutes
SydneySydney Opera House7 April 2008
Modest Mouse w/ Hot Hot Heat
BrisbaneThe Arena31 March 2008
MelbournePalace Theatre2 April 2008
SydneyLuna Park, Sydney3 April 2008
Roisin Murphy
BrisbaneThe Tivoli1 April 2008
SydneyMetro Theatre2 April 2008
MelbourneBillboard4 April 2008

See also

References
  1. "V Festival 2008 Venues". V Festival Australia. 29 November 2007. Archived from the original on 4 December 2007. Retrieved 29 November 2007.
  2. V Festival website home page Archived 15 October 2007 at the Wayback Machine retrieved 10 May 2011
  3. "Archived copy". Archived from the original on 5 December 2008. Retrieved 18 November 2008.CS1 maint: archived copy as title (link)
  4. "Archived copy". Archived from the original on 13 February 2009. Retrieved 12 February 2009.CS1 maint: archived copy as title (link)
  5. "V Festival 2008 Lineup". V Festival Australia. 29 November 2007. Archived from the original on 2 December 2007. Retrieved 29 November 2007.
  6. "V Festival 2008 Lineup". V Festival Australia. 10 February 2007. Archived from the original on 12 December 2007. Retrieved 10 February 2008.
  7. Donovan, Patrick (6 December 2006). "Music fans on the move in Melbourne festival morgue". The Age. Retrieved 28 November 2007.
  8. Northover, Kylie; Rennie, Reko (13 February 2007). "Festival gives fans the big V". The Age. Retrieved 28 November 2007.
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