The Root (magazine)

The Root is an African-American-oriented online magazine. It was launched on January 28, 2008, by Henry Louis Gates Jr. and Donald E. Graham. It was owned by Graham Holdings Company through its online subsidiary, The Slate Group.[2][3]

The Root
Type of site
Online magazine
Available inAmerican English
OwnerG/O Media
Created byHenry Louis Gates Jr.
Donald E. Graham
EditorDanielle C. Belton
URLtheroot.com
Alexa rank 12,883 (as of March 2017)[1]
CommercialYes
LaunchedJanuary 28, 2008 (2008-01-28)

In 2015, Graham Holdings sold The Root to Univision Communications.[4] The site was subsequently re-launched under the Kinja platform used by other Gizmodo Media Group (formerly Gawker Media) websites.[5]

In July 2017, the blog, Very Smart Brothas, co-founded by Damon Young and Panama Jackson, became a vertical of The Root.[6]

The Root 100 is the magazine's annual "list of the 100 most important black influencers between the ages of 25 and 45."[7] This list has been published since 2011. Readers of The Root are allowed to nominate those who they feel are deserving of being on this list. The list has had a wide variety of people from celebrities such as Donald Glover, writers like Roxane Gay, and athletes. Other influential people in the black community who are not as well known, such as activists, are encouraged to be added to the list as well.[8]

Danielle Belton has been editor-in-chief at The Root since July 2017.[9]

References
  1. "Theroot.com Site Overview". Alexa Internet. Retrieved 5 March 2017.
  2. Ahrens, Frank (28 January 2008). "Post Launches Site With African American Focus". The Washington Post. p. D01. Retrieved 20 February 2010.
  3. Pérez-Peña, Richard (28 January 2008). "Washington Post Starts an Online Magazine for Blacks". The New York Times. Retrieved 20 February 2010.
  4. Bond, Shannon (21 May 2015). "Univision buys African-American news site The Root". Financial Times. ISSN 0307-1766. Retrieved 24 May 2015.
  5. "Please Allow Us to Re-introduce Ourselves". The Root. Retrieved 12 January 2017.
  6. "Gizmodo Media Group Announces Partnership With Very Smart Brothas". MSN. 7 July 2017.
  7. "The Root 100: A Who's Who Of Black America". WAMU Tell Me More. NPR. 26 October 2013. Retrieved 30 July 2016.
  8. "The Root 100: Tell Us Who Should Be on Our Annual List of Influential African Americans". The Root. Retrieved 1 May 2018.
  9. "Danielle Belton". LinkedIn.


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