The Palace of Auburn Hills

The Palace of Auburn Hills, commonly referred to as The Palace, is a defunct multi-purpose arena located in Auburn Hills, Michigan that is currently undergoing demolition. It was the home of the Detroit Pistons of the National Basketball Association (NBA), the Detroit Shock of the Women's National Basketball Association (WNBA), the Detroit Vipers of the International Hockey League, the Detroit Safari of the Continental Indoor Soccer League, and the Detroit Fury of the Arena Football League.

The Palace of Auburn Hills
Address6 Championship Drive[1]
LocationAuburn Hills, Michigan, U.S.[1]
Coordinates42°41′49″N 83°14′44″W
OwnerTom Gores[2]
OperatorPalace Sports & Entertainment[3]
CapacityBasketball: 22,076[4][5]
Ice hockey: 20,804[3][5]
Concerts: 6,000 to 23,000[3][5]
Construction
Broke groundJune 7, 1986[6]
OpenedAugust 13, 1988[7]
Renovated2005,[3] 2015[3]
ClosedOctober 12, 2017[8]
DemolishedFebruary 2020 (began)[9]
Construction cost$90 million[2]
($195 million in 2019 dollars[10])
ArchitectRossetti Architects[11]
Project managerFrank Rewold and Sons[12]
Structural engineerMcClerg & Associates Inc.[13]
General contractorR.E. Dailey & Company[14]
Tenants
Detroit Pistons (NBA) (1988–2017)
Detroit Vipers (IHL) (1994–2001)
Detroit Safari (CISL) (1994–1997)
Detroit Whalers (OHL) (1995–1996)
Detroit Rockers (NPSL) (1997–2000)
Detroit Shock (WNBA) (1998–2009)
Detroit Fury (AFL) (2001–2004)

The Palace was one of eight basketball arenas owned by their respective NBA franchises.

Naming

By the time it closed as an NBA venue, the Palace was one of only two arenas which had not sold its naming rights to a corporate sponsor. The other was Madison Square Garden.[15]

The court was previously named the "William Davidson Court", in honor of late owner Bill Davidson, prior to the Pistons' home opener on October 30, 2009; however, Davidson's signature, along with the retired numbers, were removed from the hardwood when Tom Gores took over ownership of the Palace, and were instead re-retired atop the Palace rafters as replacement banners.[16][17][18]

History

The interior of the Palace of Auburn Hills during a Detroit Pistons basketball game in January 2006.

Background

From 1957 to 1978, the Pistons competed in Detroit's Olympia Stadium, Memorial Building, and Cobo Arena. In 1978, owner Bill Davidson elected not to share the new Joe Louis Arena with the Detroit Red Wings, and instead chose to relocate the team to the Pontiac Silverdome, a venue constructed for football, where they remained for the next decade.[11][19] While the Silverdome could accommodate massive crowds, it offered substandard sight lines for basketball viewing. In late 1985, a group led by Davidson decided to build a new arena in Auburn Hills. Groundbreaking for the arena took place in June 1986.[7] Using entirely private funding, The Palace cost a relatively low price of $90 million.[2][11] The Davidson family held a controlling interest in the arena until Tom Gores bought it as part of his purchase of the Pistons in 2011.[2]

Construction

Then-Pistons owner Bill Davidson and two developers privately financed the $90 million construction of The Palace, and did not require public funds.[2]

The Palace was built with 180 luxury suites, considered an exorbitant number when it opened. However, it consistently managed to lease virtually all of them. In December 2005, the Palace added five underground luxury suites, each containing 450 square feet (42 m2) of space and renting for $450,000 per year. Eight more luxury suites, also located below arena level, were opened in February 2006. They range in size from 800 to 1,200 square feet (74 to 111 m2) and rent for $350,000 annually.[20] The architectural design of the Palace, including its multiple tiers of luxury suites, has been used as the basis for many other arenas in North America since its construction.[21]

Basketball

The Palace opened in 1988.[7] When one of its basketball occupants won a championship, the number on its address changed. Its current address is 6 Championship Drive, reflecting the Pistons' three NBA titles and the Shock's three WNBA titles (the Vipers' 1997 Turner Cup championship has not been officially recognized in the arena's address; the address also remained unchanged despite the Shock's move to Tulsa, Oklahoma in 2010).[22][23][24]

The Palace was widely considered to be the first of the modern-style NBA arenas, and its large number of luxury suites was a major reason for the building boom of new NBA arenas in the 1990s. Although the Palace became one of the oldest arenas in the NBA, its foresighted design contained the amenities that most NBA teams have sought in new arenas built since that time. By contrast, of the other NBA venues that opened during the 1988-89 season, Charlotte Coliseum, Miami Arena, the Bradley Center and Sleep Train Arena were considered obsolete relatively quickly, due to a lack of luxury suites and club seating, lucrative revenue-generating features that made pro sports teams financially successful in order to remain competitive long-term.[2][21][25][26]

Nonetheless, Palace Sports & Entertainment (PS&E) had spent $117.5 million in upgrades and renovations to keep the arena updated.[2] A new high definition JumboTron monitor, new LED video monitors, and more than 950 feet (290 m) of ribbon display technology from Daktronics was installed in the mid-2000s.[27]

Malice at the Palace

On November 19, 2004, a fight broke out between members of the Pistons and Indiana Pacers. As the on-court fight died down, a fan threw a cup of Diet Coke at Pacers forward Ron Artest, who then rushed into the crowd, sparking a melee between players and spectators. The fight resulted in the suspension of nine players, criminal charges against five players, and criminal charges against five spectators. The offending fans were banned from attending games at the Palace. In the aftermath of the fight, the NBA decided to increase the security presence between players and spectators. The fact that the fight took place at the Palace led to it becoming colloquially referred to as the "Malice at the Palace" and the "Basketbrawl".[28][29]

The Palace was also the site of a brawl between the WNBA's Shock and Sparks on July 22, 2008.[30]

Notable concerts

The Palace at night

Sting performed during his ...Nothing Like the Sun Tour on August 13, 1988, becoming the very first musical act to perform at The Palace.[31]

Pink Floyd performed there on August 16–17, 1988 as part of their A Momentary Lapse of Reason Tour.[32][33]

Michael Jackson performed three sold-out shows during his Bad World Tour on October 24–26, 1988.[34]

Janet Jackson performed two shows there on August 22–23, 1990 as part of her Rhythm Nation World Tour.[35][36] Additionally, Jackson also performed there on July 30–31, 2001 during her All for You Tour.[37][38]

Aerosmith played the venue 14 times from 1990–2012.[39]

Van Halen performed four shows on their For Unlawful Carnal Knowledge Tour on February 21–22, 1992 and on April 3–4, 1992.[40][41][42][43] They also performed consecutive shows during their The Balance "Ambulance" Tour on April 15–16, 1995.[44][45]

U2 performed at The Palace on March 27, 1992 on the first leg of their Zoo TV Tour. During the performance, Bono called a local pizza bar from the stage and ordered 10,000 pizzas for the crowd in attendance. Approximately 100 pizzas were delivered.[46]

The Cure performed two consecutive shows, during their Wish Tour on July 18–19, 1992, with The Cranes as their opening act. The shows were recorded and released as a live album, entitled Show.[47]

Bon Jovi performed during their Keep The Faith world tour on March 2, 1993, their Crush Tour on November 18, 2000 and their Lost Highway Tour on February 20 and July 7, 2008.[48][49][50][51]

The Palace was the site of an attempt on the life of Led Zeppelin guitarist Jimmy Page, while he was on tour, with former bandmate Robert Plant, during their No Quarter Tour. On March 31, 1995, Lance Alworth Cunningham, a 23-year-old who thought that Led Zeppelin's music contained "satanic messages", tried to rush the stage with a knife. He was subdued about 50 feet from the stage.[52][53]

Grand Funk Railroad performed a benefit show for the nation of Bosnia and Herzegovina in March 1997 during their Reunion Tour. The show also featured Peter Frampton, Alto Reed, Paul Shaffer, and the Detroit Symphony Orchestra. The performance was recorded, and released as the double-live Bosnia album in October of that year.[47]

Phish played at the Palace during their fall 1997 tour on December 6, 1997. This show is known as one of their funkiest performances of all time and includes funky versions of their songs Run Like an Antelope, Tweezer, and Izabella (Jimi Hendrix cover), among others.[54]

Madonna performed two sold-out shows during her Drowned World Tour on August 25–26, 2001. The shows were recorded and broadcast live on HBO and were later released as a DVD, entitled Drowned World Tour 2001.[55]

Replacement and demolition

In October 2016, it was reported that the Pistons' ownership were negotiating a possible relocation to Little Caesars Arena, a new multi-purpose venue located in Midtown Detroit built by Olympia Entertainment to replace Joe Louis Arena as home of the NHL's Detroit Red Wings, as soon as the 2017–18 season.[56][57][58] On November 22, 2016, the team officially announced that they would play at Little Caesars Arena in 2017.[59][60][61] The final NBA game at The Palace was played on April 10, 2017, with the Pistons losing to the Washington Wizards, 105–101.[62][63] This game ended a 42-year history of professional sports in Oakland County.[62][63][64][65]

Bob Seger held the final concert at the venue on September 23, 2017.[66][67] The last scheduled event at the venue was the Taste of Auburn Hills on October 12, 2017.[8] Palace Sports & Entertainment entered into a joint venture with Olympia known as 313 Presents to jointly manage entertainment bookings and promotions for Little Caesars Arena and other venues owned by the firms.[68]

Despite its closure, the Palace was still in top condition as a sporting and concert venue.[66] However, it is located in a northern suburb, relatively far away from the city center, in light of the growing trend of "walkable urbanism" where the Pistons wanted to grow their fanbase.[69] It was speculated that the Palace would likely end up being demolished, and the site would be redeveloped to accommodate a possible new auto supplier headquarters and research and development parks.[70]

In August 2018, it was announced that the Arizona Coyotes of the National Hockey League had purchased a scoreboard to replace the old one at Gila River Arena.[71] It was later revealed that the scoreboard was the old Palace360 scoreboard that had been installed at the Palace in 2014.[72] The scoreboard was installed before the beginning of the 2018-19 season.[71]

In October 2018, it was reported that Oakland University had considered purchasing the arena.[73] Ultimately, a deal never went through.[74]

In April 2019, it was reported that Tom Gores' Platinum Equity were in negotiations to sell the arena to Livonia-based real estate firm Schostak Brothers.[74][75] On June 24, 2019, it was reported that the arena had been sold to a joint venture which planned to redevelop the property into a mixed-use office park.[76] Demolition began in February 2020.[9]

See also

References

  1. "PALACE SPORTS & ENTERTAINMENT". Palacenet.com. Archived from the original on June 24, 2017. Retrieved December 15, 2018.
  2. Glass, Alana (July 30, 2012). "Tom Gores Puts His Stamp On The Detroit Pistons With Arena Renovations". Forbes. Retrieved December 15, 2018.
  3. "Palace of Auburn Hills". Palacenet.com. Archived from the original on June 11, 2016. Retrieved June 29, 2016.
  4. "The Palace of Auburn Hills". Pistons.com. Retrieved December 15, 2018.
  5. "Palace at Auburn Hills". Inside Arenas. Retrieved January 8, 2018.
  6. Haynes, Geoffrey (June 7, 1986). "Pistons Plan to Vacate Silverdome for Auburn Hills". The Argus-Press. Associated Press. Retrieved February 20, 2012.
  7. Muret, Don (November 3, 2008). "Twenty years in, the Palace still shines". Sports Business Daily. Archived from the original on January 20, 2018. Retrieved December 31, 2018.
  8. "Last look inside the Palace: Taste of Auburn Hills 2017". The Oakland Press. October 13, 2017. Retrieved December 15, 2018.
  9. Powell, Austin (February 28, 2020). "Palace of Auburn Hills demolition photo will bring tears to your eyes". Detroit Sports Nation. Archived from the original on February 29, 2020. Retrieved May 25, 2020.
  10. Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved January 1, 2020.
  11. Monarrez, Carlos (April 10, 2017). "The story of the Palace of Auburn Hills: Somehow, it worked". Detroit Free Press. Retrieved April 11, 2017.
  12. Munsey, Paul; Suppes, Cory. "Palace of Auburn Hills". Ballparks.com. Retrieved September 22, 2016.
  13. http://www.pci.org/view_file.cfm?file=JL-91-JANUARY-FEBRUARY-3.pdf%5B%5D
  14. "The Palace of Auburn Hills". Emporis. Retrieved February 22, 2017.
  15. Sipple, George (October 23, 2015). "Naming rights available for Palace of Auburn Hills". Detroit Free Press. Retrieved December 15, 2018.
  16. "Oklahoma City Thunder at Detroit Pistons Box Score, October 30, 2009". Basketball-Reference.com. Retrieved December 15, 2018.
  17. "Durant keeps Thunder on top with fourth-quarter push to beat Pistons". ESPN.com. Associated Press. October 31, 2009. Retrieved December 15, 2018.
  18. Savage, Brendan (December 28, 2011). "Detroit Pistons honor former owner Bill Davidson with banner in Palace rafters". MLive. Retrieved December 15, 2018.
  19. Attner, Paul (March 18, 1978). "22,000-Seat Silverdome To Become Pistons' Home". The Washington Post. Retrieved August 29, 2019.
  20. Lombardo, John (February 28, 2005). "Pistons spend big to land the big spenders". SportsBusiness Journal. Archived from the original on February 23, 2017. Retrieved December 30, 2018.
  21. "Last of its kind: Charlotte Coliseum to be demolished Sunday". ESPN.com. Associated Press. June 1, 2007. Retrieved August 31, 2019.
  22. Guest, J. Conrad (January 6, 2013). "Many reasons why Pistons may not move to downtown Detroit". Vintage Detroit. Retrieved August 29, 2019.
  23. Manasso, John (March 8, 2015). "Sunday Long Read: Forgotten Vipers rocked Detroit". NHL.com. Retrieved August 29, 2019.
  24. "WNBA's Shock will relocate to Tulsa". NBA.com. October 20, 2009. Archived from the original on August 29, 2018. Retrieved August 29, 2019.
  25. "Auburn Hills Information". Stadium Hotel Network. Retrieved February 22, 2017.
  26. Lewis, Mike; Cat Le, Phuong (May 15, 2006). "Nothin' But Profit: Winning no longer key to new NBA". Seattle Post-Intelligencer. Retrieved February 22, 2017.
  27. "PISTONS: The Palace of Auburn Hills Installs Light Emitting Diode Boards in Arena". NBA.
  28. "Basketbrawl Sparks Suspensions". CBS News. Associated Press. November 21, 2004. Retrieved August 29, 2019.
  29. Hill, Jemele (November 18, 2009). "The Brawl: Were lessons learned?". ESPN.com. Archived from the original on November 4, 2012. Retrieved August 29, 2019.
  30. "Ejected Parker, Milton-Jones help Sparks hold on vs. Shock". ESPN.com. Associated Press. July 23, 2008. Retrieved August 29, 2019.
  31. "Sting - Concert information". Retrieved September 22, 2016.
  32. "Pink Floyd Concert Setlist at The Palace of Auburn Hills, Auburn Hills on August 16, 1988". Setlist.fm. Retrieved August 29, 2019.
  33. "Pink Floyd Concert Setlist at The Palace of Auburn Hills, Auburn Hills on August 17, 1988". Setlist.fm. Retrieved August 29, 2019.
  34. "Top moments in Palace of Auburn Hills history: 6-20". Detroit Free Press. April 12, 2017. Retrieved June 24, 2019.
  35. "Janet Jackson Concert Setlist at The Palace of Auburn Hills, Auburn Hills on August 22, 1990". Setlist.fm. Retrieved August 29, 2019.
  36. "Janet Jackson Concert Setlist at The Palace of Auburn Hills, Auburn Hills on August 23, 1990". Setlist.fm. Retrieved August 29, 2019.
  37. "Janet Jackson Concert Setlist at The Palace of Auburn Hills, Auburn Hills on July 30, 2001". Setlist.fm. Retrieved August 29, 2019.
  38. "Janet Jackson Concert Setlist at The Palace of Auburn Hills, Auburn Hills on July 31, 2001". Setlist.fm. Retrieved August 29, 2019.
  39. "Aerosmith Auburn Hills". Setlist.fm. Retrieved August 29, 2019.
  40. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on February 21, 1992". Setlist.fm. Retrieved August 30, 2019.
  41. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on February 22, 1992". Setlist.fm. Retrieved August 30, 2019.
  42. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on April 3, 1992". Setlist.fm. Retrieved August 30, 2019.
  43. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on April 4, 1992". Setlist.fm. Retrieved August 30, 2019.
  44. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on April 15, 1995". Setlist.fm. Retrieved August 30, 2019.
  45. "Van Halen Concert Setlist at The Palace of Auburn Hills, Auburn Hills on April 16, 1995". Setlist.fm. Retrieved August 30, 2019.
  46. https://www.youtube.com/watch?v=6eY59Bxlikk
  47. Graff, Gary (September 14, 2017). "Farewell to The Palace: 20 great musical moments remembered". The Oakland Press. Retrieved August 29, 2019.
  48. "Bon Jovi Concert Setlist at The Palace of Auburn Hills, Auburn Hills on March 2, 1993". Setlist.fm. Retrieved August 30, 2019.
  49. "Bon Jovi Concert Setlist at The Palace of Auburn Hills, Auburn Hills on November 18, 2000". Setlist.fm. Retrieved August 30, 2019.
  50. "Bon Jovi Concert Setlist at The Palace of Auburn Hills, Auburn Hills on February 20, 2008". Setlist.fm. Retrieved August 30, 2019.
  51. "Bon Jovi Concert Setlist at The Palace of Auburn Hills, Auburn Hills on July 7, 2008". Setlist.fm. Retrieved August 30, 2019.
  52. "Man Charged with Trying To Attack Ex-Led Zeppelin Guitarist". Associated Press. April 4, 1995. Retrieved August 29, 2019.
  53. Giles, Jeff (March 31, 2015). "Jimmy Page and the History of His Assassination Attempt". Ultimate Classic Rock. Retrieved August 29, 2019.
  54. "The Palace of Auburn Hills". Phish.net. Retrieved March 28, 2020.
  55. Schumacher-Rasmussen, Eric (May 24, 2001). "Madonna Bringing Drowned World To HBO". MTV.com. Retrieved August 30, 2019.
  56. Hutchinson, Derick (October 26, 2016). "Detroit Pistons finalizing deal to move downtown, sources say". WDIV-TV News. Graham Media Group. Retrieved October 30, 2016.
  57. Ellis, Vince (October 26, 2016). "Detroit Pistons hammering out 2 key issues for downtown arena move". Detroit Free Press. Retrieved October 29, 2016.
  58. Ellis, Vince (October 29, 2016). "Tom Gores confirms Pistons 'very close' to move downtown, and soon". Detroit Free Press. Retrieved October 29, 2016.
  59. "Pistons to Move to Downtown Detroit". Pistons.com. November 22, 2016. Retrieved November 22, 2016.
  60. Manzullo, Brian; Gallagher, John; Guillen, Joe (November 22, 2016). "Detroit Pistons moving downtown: 'We want to be all in on Detroit'". Detroit Free Press. Retrieved November 22, 2016.
  61. Paul, Tony (November 22, 2016). "'The right move': Pistons returning to Detroit". The Detroit News. Retrieved November 22, 2016.
  62. Ellis, Vince (April 10, 2017). "Pistons close Palace with 105-101 loss to Wizards". Detroit Free Press. Retrieved April 11, 2017.
  63. Beard, Rod (April 10, 2017). "Pistons' rally falls short in last game at Palace". The Detroit News. Retrieved April 11, 2017.
  64. Shubnell, Jason (November 22, 2016). "1974: What Detroit was like when 4 major sports teams were all in the city". Detroit Free Press. Benzinga. Retrieved December 15, 2018.
  65. Afana, Dana (September 5, 2017). "Detroit stands alone with 4 pro sports teams downtown, says mayor at arena ribbon cutting". MLive. Retrieved December 15, 2018.
  66. McCollum, Brian (August 24, 2017). "Confirmed: Palace of Auburn Hills is closing; Bob Seger to be final event". Detroit Free Press. Retrieved August 24, 2017.
  67. McCollum, Brian (September 24, 2017). "Bob Seger sends off the Palace in nostalgic Auburn Hills night". Detroit Free Press. Retrieved December 15, 2018.
  68. Graham, Adam (October 8, 2017). "Palace, Olympia staffs form new venture, 313 Presents". The Detroit News. Retrieved October 8, 2017.
  69. Gallagher, John (April 14, 2017). "How miscalculation, market trends doomed Palace of Auburn Hills". Detroit Free Press. Retrieved November 10, 2017.
  70. Gallagher, John (November 21, 2016). "After Pistons move, Palace likely faces rapid redevelopment". Detroit Free Press. Retrieved November 10, 2017.
  71. "Coyotes, Glendale & AEG Invest in State-of-the-Art Centerhung Video Board". NHL.com. August 16, 2018. Retrieved February 29, 2020.
  72. "New Scoreboard for the Coyotes". The Faceoff. Retrieved February 29, 2020.
  73. Beard, Rod; Noble, Breana (October 26, 2018). "Oakland University negotiating to buy The Palace of Auburn Hills". The Detroit News. Retrieved June 24, 2019.
  74. "Schostak Brothers in talks to buy Palace of Auburn Hills". Detroit Free Press. April 10, 2019. Retrieved June 24, 2019.
  75. Pinho, Kirk (April 10, 2019). "Palace of Auburn Hills under contract with Schostak Bros., sources say". Crain's Detroit Business. Retrieved June 24, 2019.
  76. Pinho, Kirk (June 24, 2019). "Palace of Auburn Hills sold; demolition to begin this fall". Crain's Detroit Business. Retrieved June 24, 2019.
Events and tenants
Preceded by
Pontiac Silverdome
Home of the Detroit Pistons
1988–2017
Succeeded by
Little Caesars Arena
Preceded by
none
Home of the Detroit Shock
1998–2009
Succeeded by
BOK Center
Preceded by
DeSoto Civic Center
Host of Slammiversary
2009
Succeeded by
TNA Impact! Zone
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