The 1989 World Tour

The 1989 World Tour was the fourth concert tour by American singer-songwriter Taylor Swift, in support of her fifth studio album, 1989 (2014). The tour's European and North American dates, as well as two shows in Japan, were announced in November 2014, followed by the Oceania dates in December 2014. Additional dates for Singapore and Shanghai were announced in June 2015 with a third and final Melbourne show announced in July that year. The tour began on May 5, 2015, in Tokyo, Japan, and concluded on December 12, 2015, in Melbourne, Australia, the day before Swift's 26th birthday.

The 1989 World Tour
Tour by Taylor Swift
Location
  • Asia
  • Europe
  • North America
  • Oceania
Associated album1989
Start dateMay 5, 2015 (2015-05-05)
End dateDecember 12, 2015 (2015-12-12)
Legs6
No. of shows85
Supporting acts
Attendance2.28 million
Box officeUS $258.7 million
Taylor Swift concert chronology

It became Swift's highest grossing and most attended tour to that point, selling 2,278,647 tickets and grossing $250,733,097, also becoming the most successful tour of that year. The 1989 World Tour, like its successors, received critical acclaim, which much praise going to Swift's stage presence and connection with the audience.[1][2][3][4][5][6][7]

On her birthday, December 13, 2015, Swift announced that she had partnered with Apple Music to release a concert film entitled The 1989 World Tour Live on December 20. It was filmed at ANZ Stadium in Sydney, Australia on November 28 that year with 75,980 attendees.

Background and development
Swift performing in Detroit, Michigan in May 2015.

The tour was announced via Swift's Twitter account on November 3, 2014 in which she said: "#The1989WorldTour is happening!" before giving a link to her website where fans could find out the list of dates. It was also revealed that Vance Joy would be joining Swift on tour, and that tickets would go sale on for North American fans on November 14.[8]

In an interview with Time magazine, Swift said that "the setlist will be predominantly songs from 1989. [...] I have so many things I've been dreaming up for this. If you look at the makeup of my previous music, as far as production elements go, there are a lot of live drums, acoustic guitars, electric guitars, and live bass. And if you look at the landscape of 1989, it's mostly synths and automated drums and these kind of big epic synth pad sounds, and key bass, and layered vocals. I have a very big band, there are, what, 14 of us, so what you’re going to end up with is more of a live feel in that it's going to be filled in and more dramatic with more layers to it, but never to the point where it's going to feel noisy or overcrowded."[9]

Swift, as always, was heavily involved in the tour's planning and production design. She acknowledged the challenge of playing in stadiums, expressing her goal for "those people in the very top row [to] feel like they got an intimate, personal experience."[9] The following month in an interview with KIIS-FM, she revealed that she knew what the stage would look like, as well as knowing that "all the fans seem to be saying that they really don't want any song [from 1989] left off the setlist".[10]

The tour took seven months to plan before three months of music rehearsals, four weeks of stage rehearsals and ten days of two-a-days dress rehearsals.[11] It traveled with 26 semi-trailer trucks and 11 buses carrying 146 people from city to city. Additionally, about 125–150 people were hired in each city to help with the load in and stage setup. The entire load in and stage setup process took between 6 and 8 hours for arenas, with stadiums requiring an additional day. Many of the traveling crew members had worked on Swift's tours since the Fearless era.[12] Swift chose two designs for the trucks' vinyl wrap; 13 carry one design and 13 have the other.[13] Concertgoers were also given light-up bracelets that could be programmed to change color throughout the show, a practice that was also later implemented in Swift's Reputation Stadium Tour.[14][15]

Commercial reception

Ticket sales

Pre-sales for European shows started on November 4, public on-sale for this leg started on November 7, tickets for London were sold later on November 10. First round of pre-sales on select North American shows started on November 7 and general sales for fans in North America started from November 14, 2014; Australia started from December 12, 2014; Japan started from December 13, 2014; Singapore and Shanghai started from June 30, 2015. Swift was the sixth most-searched artist on Ticketmaster in 2014.[16]

Sellout status occurred in many cities when general sales for the tour started. Swift announced nine extra dates as well as a new show in Houston for North American leg. Los Angeles had the most extra dates with three shows at Staples Center. Dates were added in East Rutherford, Chicago, Washington, D.C., Philadelphia, St. Paul and Santa Clara. In St. Louis, Swift was originally scheduled to perform on October 13 and 14, 2015, but after adding Houston to the schedule, one of the St. Louis shows was dropped and the other was rescheduled to September 28, 2015, with tickets going on sale on January 30, 2015.[17] However, tickets for the St. Louis show was sold out within minutes, resulting in a second date being added there on September 29 at the same venue.[18] Due to massive demand, Swift also added more dates to the European leg, one for Cologne and one for Dublin.[19] In Dublin, tickets for both concert sold out within 55 minutes although the second show was just added after six minutes when the first show was sold out.[20]

In Australia, over 30,000 tickets for the first show (December 11, 2015) in Melbourne were sold out in less than an hour.[21] Soon after, Swift announced extra dates for Melbourne and for Adelaide.[22] Due to popular demand, in July 2015, Swift added a third Melbourne show after the first two shows were sold out and became the first female artist to play three shows at AAMI Park.[23]

In January 2015, Forbes reported that The 1989 World Tour was one of the most expensive concert tours of 2015 on the secondary market, just behind Fleetwood Mac's On with the Show and Maroon 5's V Tour.[24] In the U.S., the average ticket price was $380 according to TiqIQ, and the cheapest date was the show at the Fargodome on October 12, where the average ticket price was $182.95 with a get-in of $79.[25] The show on June 29, 2015 in Dublin was the most expensive European date, where the average ticket price was $285, with a get-in price of $198.[26] The Sydney show has the cheapest get-in price for Taylor Swift tickets in Australia at $130 Australian ($100 USD). The most expensive show is the final concert in Melbourne – Saturday, December 12, 2015 – with a get-in price of $249 Australian ($193 USD). In total, The Red Tour tickets averaged $176 across all tour stops, whereas the 1989 World Tour averaged at about $392 per concert, a 123% increase. Tickets for the 1989 World Tour were the most expensive ever for Taylor Swift.[25]

Boxscore

Swift's five shows from the North American run (May 20 – June 6, 2015, not including Baton Rouge) generated a total of US$16.8 million from 149,708 ticket sales.[27] It topped the Billboard Hot Tours chart for the second week, earning $15.2 million with a total of 129,962 tickets sold from three shows in Charlotte and Philadelphia.[28] As of August 1, 2015, the tour had grossed US$86.2 million, at 20 performances in the U.S. and Canada with 771,460 tickets sold at seven arenas and nine stadiums. On September 9, the magazine reported that the tour had grossed over US$130 million, with 1.1 million tickets sold, and stated it could become Swift's highest-grossing tour.[29] The 1989 World Tour officially surpassed The Red Tour in October 2015 when Billboard reported that the tour grossed over US$173 million, the tour also returned to No. 1 on Billboard's Hot Tours recap, Swift's sixth turn in 2015 atop the weekly tally of highest-grossing touring artists thanks to ticket sales totaling $13.6 million from the shows in Toronto, St. Louis and Des Moines.[30]

According to Billboard, after finishing the North American leg in Tampa, the tour had grossed more than US$217 million with 71 shows, surpassing One Direction's On the Road Again Tour and became the highest-grossing Pop tour in 2015. Swift's 2 shows at MetLife Stadium in East Rutherford, New Jersey ranked at number 8 on the list "Top 25 Boxscores", the tour also had other 6 positions on this list, including the shows in Santa Clara, Foxborough, Philadelphia, Chicago, Tokyo and Washington, D.C.[31]

After concluding in Melbourne, the tour grossed over US$250 million and became the highest-grossing tour in 2015, was top on "2015 Year-End Top 20 Worldwide Tours",[32] "2015 Year-End Top 100 Worldwide Tours",[33] "2015 Year-End Top 200 North American Tours"[34] of Pollstar. Specially, The 1989 World Tour grossed over US $199.4 million in North America alone, breaking the previous all-time high of $162 million set by The Rolling Stones in 2005, Swift became the first female artist in music history to do so. Swift's record-setting year also gives her three notches in the list of the 25 highest-grossing North American tours, the most ever for a woman but third all time.[35]

Two shows in Tokyo's Tokyo Dome ranked at number 9 on the list "2015 Year-End Top 100 International Boxoffice" of Pollstar, appearing on this list along with 2 shows in Tokyo were the shows in Melbourne, Sydney, Shanghai and Brisbane.[36] The 1989 World Tour also had 24 position on another list of Pollstar – "2015 Year-End Top 200 Concert Grossed [in North America]" – with the highest position of the tour which ranked at number 5 was 2 shows at MetLife Stadium, East Rutherford and the lowest position was 2 shows at Pepsi Center in Denver which ranked at number 160.[37]

Set list

This set list is representative of the show on May 5, 2015, in Tokyo. It is not representative of all concerts for the duration of the tour.[38]

  1. "Welcome to New York"
  2. "New Romantics"
  3. "Blank Space"
  4. "I Knew You Were Trouble"
  5. "I Wish You Would"
  6. " How You Get the Girl"
  7. "I Know Places"
  8. "All You Had to Do Was Stay"
  9. "You Are in Love"
  10. "Clean"
  11. "Love Story"
  12. "Style"
  13. "This Love"
  14. "Bad Blood"
  15. "We Are Never Ever Getting Back Together"
  16. "Enchanted" / "Wildest Dreams"
  17. "Out of the Woods"
Encore
  1. "Shake It Off"
Notes

The following songs were performed by Swift in place of "You Are In Love":

  • During the shows in Las Vegas, Bossier City, Pittsburgh, and the second performance in Cologne; "Wonderland".
  • During the second show in Dublin, "Holy Ground".
  • During the second shows in East Rutherford, Washington, Denver, Columbus, Los Angeles, Adelaide, and Shanghai; the first shows in Toronto, Nashville, Kansas City, St. Louis, Foxborough, and Singapore; and the shows in Des Moines and Salt Lake City; "You Belong with Me".
  • During the first shows in Chicago, Omaha, Denver, Saint Paul, and Edmonton; the second shows in Melbourne, Toronto, St. Louis, Foxborough, Nashville, Kansas City, and Glendale; the third show in Los Angeles, and the shows in Lexington, Arlington, Fargo, Miami, Greensboro, Atlanta, Tampa, and Indianapolis; "Fifteen".
  • During the second shows in Chicago and Saint Paul, the fifth show in Los Angeles, and the shows in Seattle and Houston; "Mean".
  • During the show in Vancouver, "Sparks Fly".
  • During the second show in Edmonton, the first show in Omaha, and the show in San Diego; "Fearless".
  • During the first show in Santa Clara, "Should've Said No".
  • During the second show in Santa Clara, "Never Grow Up".
  • During the first show in Glendale, "Ronan".
  • During the first show in Los Angeles, "All Too Well".
  • During the first show in Columbus, "Red".
  • During the show in Brisbane, "Mine".[39]
  • During the third show in Melbourne, "Long Live".
Special guests

Swift performed duets with musical guests on most dates of the tour. Other special guests also include co-stars from the "Bad Blood" music video and friends who join Swift on the runway while performing "Style".

Concert film
The 1989 World Tour Live
Directed byJonas Åkerlund
Produced byTaylor Swift
Distributed by
Release date
  • December 20, 2015 (2015-12-20)
Running time
132 minutes
CountryUnited States
LanguageEnglish

The 1989 World Tour Live is a concert film by American singer-songwriter Taylor Swift. It was released on December 20, 2015, exclusively via Apple Music.[80] Directed by Jonas Åkerlund,[81] the film follows the Sydney stop of Swift's fourth headlining concert tour, The 1989 World Tour. The show, which was attended by 75,980 fans, remains Swift's most attended concert to date.[82][83]

Signs were displayed at the sold out Sydney concert on November 28, 2015 at ANZ Stadium which said "Today's events are being recorded and filmed for global streaming, and may also form part of a television program... for commercial and promotional purposes." Although there was no further information about what the filming was for at the time, there was speculation that it would form a DVD of the 1989 World Tour to be released once the tour concludes its run in Melbourne in late 2015. Later speculation involved an Apple Music Video launch, which was proved to be correct. Coincidentally, "All You Had To Do Was Stay" and "This Love" were added back into the show after having been left off the set list for several months. This makes the Sydney setlist identical to that of Tokyo when the tour premiered.[84]

On December 13, 2015—Swift's 26th birthday—she announced she had partnered with Apple Music to release a concert film entitled The 1989 World Tour Live in one weeks' time. It contains over two hours of concert, interview, and never-before seen backstage and rehearsal footage with some of the musical and surprise guests from previous shows. Celebrities making appearances in the film include Mick Jagger, Jason Derulo, Idina Menzel, Justin Timberlake, Alison Krauss, Miranda Lambert, Natalie Maines, Lisa Kudrow, Wiz Khalifa, and Alanis Morissette.[85] It was directed by Jonas Åkerlund. Clips from the film were later compiled for the music video for the seventh and final single from the album, "New Romantics."

Performances

Eighteen songs, most of them from 1989, were performed in the following order in the film:

  1. "Welcome to New York"
  2. "New Romantics"
  3. "Blank Space"
  4. "I Knew You Were Trouble"
  5. "I Wish You Would"
  6. "How You Get the Girl"
  7. "I Know Places"
  8. "All You Had to Do Was Stay"
  9. "You Are in Love"
  10. "Clean"
  11. "Love Story"
  12. "Style"
  13. "This Love"
  14. "Bad Blood"
  15. "We Are Never Ever Getting Back Together"
  16. "Enchanted / "Wildest Dreams"
  17. "Out of the Woods"
  18. "Shake It Off"

Shows
List of concerts, showing date, city, country, venue, opening acts, tickets sold, amount of available tickets and gross revenue
Date City Country Venue Opening acts Attendance Revenue
Leg 1 - Asia[86]
May 5, 2015 Tokyo Japan Tokyo Dome N/A 100,320 / 100,320 $10,586,828
May 6, 2015
Leg 2 - North America[87][88]
May 15, 2015[lower-alpha 1] Las Vegas United States City of Rock N/A N/A N/A
May 20, 2015 Bossier City CenturyLink Center Vance Joy 12,459 / 12,459 $1,458,197
May 22, 2015 Baton Rouge LSU Tiger Stadium Vance Joy
Shawn Mendes		 50,227 / 50,227 $4,119,670
May 30, 2015 Detroit Ford Field 50,703 / 50,703 $5,999,690
June 2, 2015 Louisville KFC Yum! Center Vance Joy 16,242 / 16,242 $1,863,281
June 3, 2015 Cleveland Quicken Loans Arena 15,503 / 15,503 $1,732,041
June 6, 2015 Pittsburgh Heinz Field Vance Joy
Shawn Mendes		 54,801 / 54,801 $5,836,926
June 8, 2015 Charlotte Time Warner Cable Arena Vance Joy 15,024 / 15,024 $1,627,798
June 9, 2015 Raleigh PNC Arena 13,886 / 13,886 $1,653,762
June 12, 2015 Philadelphia Lincoln Financial Field Vance Joy
Shawn Mendes		 101,052 / 101,052 $11,987,816
June 13, 2015
Leg 3 - Europe[89][90][91]
June 19, 2015 Cologne Germany Lanxess Arena James Bay 29,020 / 29,020 $2,054,690
June 20, 2015
June 21, 2015 Amsterdam Netherlands Ziggo Dome 11,166 / 11,166 $800,829
June 23, 2015 Glasgow Scotland SSE Hydro Vance Joy 11,021 / 11,021 $1,119,300
June 24, 2015 Manchester England Manchester Arena 14,773 / 14,773 $1,478,760
June 27, 2015[lower-alpha 2] London Hyde Park Rae Morris
Vance Joy
Ellie Goulding
John Newman		 N/A N/A
June 29, 2015 Dublin Ireland 3Arena Vance Joy 25,188 / 25,188 $1,975,510
June 30, 2015
Leg 4 - North America[92]
July 6, 2015 Ottawa Canada Canadian Tire Centre Vance Joy 13,480 / 13,480 $1,325,480
July 7, 2015 Montreal Bell Centre 14,770 / 14,770 $1,499,040
July 10, 2015 East Rutherford United States MetLife Stadium Vance Joy
Shawn Mendes
Haim		 110,105 / 110,105 $13,423,858
July 11, 2015
July 13, 2015 Washington, D.C. Nationals Park 85,014 / 85,014 $9,730,596
July 14, 2015
July 18, 2015 Chicago Soldier Field 110,109 / 110,109 $11,469,887
July 19, 2015
July 24, 2015 Foxborough Gillette Stadium 116,849 / 116,849 $12,533,166
July 25, 2015
August 1, 2015 Vancouver Canada BC Place Stadium Vance Joy
Shawn Mendes		 41,463 / 41,463 $4,081,820
August 4, 2015 Edmonton Rexall Place Vance Joy 26,534 / 26,534 $2,387,080
August 5, 2015
August 8, 2015 Seattle United States CenturyLink Field Vance Joy
Shawn Mendes		 55,711 / 55,711 $6,050,643
August 14, 2015 Santa Clara Levi's Stadium 102,139 / 102,139 $13,031,146
August 15, 2015
August 17, 2015 Glendale Gila River Arena Vance Joy 26,520 / 26,520 $3,029,628
August 18, 2015
August 21, 2015 Los Angeles Staples Center Vance Joy
Haim		 70,563 / 70,563 $8,961,681
August 22, 2015
August 24, 2015
August 25, 2015
August 26, 2015
August 29, 2015 San Diego Petco Park Vance Joy
Shawn Mendes		 44,710 / 44,710 $5,475,237
September 4, 2015 Salt Lake City EnergySolutions Arena Vance Joy 14,131 / 14,131 $1,589,686
September 5, 2015 Denver Pepsi Center 27,126 / 27,126 $2,868,991
September 6, 2015
September 9, 2015[lower-alpha 3] Houston Minute Maid Park Vance Joy
Shawn Mendes		 40,122 / 40,122 $5,202,196
September 11, 2015 Saint Paul Xcel Energy Center Vance Joy 45,126 / 45,126 $5,514,863
September 12, 2015
September 13, 2015
September 16, 2015 Indianapolis Bankers Life Fieldhouse 14,010 / 14,010 $1,550,268
September 17, 2015 Columbus Nationwide Arena 29,936 / 29,936 $3,369,693
September 18, 2015
September 21, 2015 Kansas City Sprint Center 27,857 / 27,857 $2,967,558
September 22, 2015
September 25, 2015 Nashville Bridgestone Arena Vance Joy
Haim		 28,917 / 28,917 $3,354,844
September 26, 2015
September 28, 2015[lower-alpha 4] St. Louis Scottrade Center 29,688 / 29,688 $3,452,940
September 29, 2015[lower-alpha 5]
October 2, 2015 Toronto Canada Rogers Centre Vance Joy
Shawn Mendes		 99,283 / 99,283 $8,670,990
October 3, 2015
October 8, 2015 Des Moines United States Wells Fargo Arena Vance Joy 13,969 / 13,969 $1,566,321
October 9, 2015 Omaha CenturyLink Center Omaha 29,622 / 29,622 $3,121,421
October 10, 2015
October 12, 2015[lower-alpha 6] Fargo Fargodome 21,067 / 21,067 $2,219,188
October 17, 2015 Arlington AT&T Stadium Vance Joy
Shawn Mendes		 62,630 / 62,630 $7,396,733
October 20, 2015 Lexington Rupp Arena Vance Joy 17,084 / 17,084 $1,870,471
October 21, 2015 Greensboro Greensboro Coliseum 15,079 / 15,079 $1,662,171
October 24, 2015 Atlanta Georgia Dome Vance Joy
Shawn Mendes		 56,046 / 56,046 $6,034,846
October 27, 2015 Miami American Airlines Arena Vance Joy 14,044 / 14,044 $1,527,919
October 31, 2015 Tampa Raymond James Stadium Vance Joy
Shawn Mendes		 56,987 / 56,987 $6,202,515
Leg 5 - Asia[95]
November 7, 2015 Singapore Singapore Indoor Stadium N/A 17,726 / 17,726 $3,217,569
November 8, 2015
November 10, 2015 Shanghai China Mercedes-Benz Arena 37,758 / 37,758 $5,917,348
November 11, 2015
November 12, 2015
Leg 6 - Oceania[95]
November 28, 2015 Sydney Australia ANZ Stadium Vance Joy 75,980 / 75,980 $6,571,683
December 5, 2015 Brisbane Suncorp Stadium 46,881 / 46,881 $4,759,471
December 7, 2015 Adelaide Adelaide Entertainment Centre 20,090 / 20,090 $2,407,499
December 8, 2015
December 10, 2015 Melbourne AAMI Park 98,136 / 98,136 $10,421,553
December 11, 2015
December 12, 2015
Total 2,278,647 / 2,278,647
(100%)		 $250,733,097

Notes
  1. The concert on May 15, 2015 at City of Rock in Las Vegas was part of Rock in Rio USA.
  2. The concert on June 27, 2015 at Hyde Park in London was part of the British Summer Time.
  3. The concert of September 9, 2015 in Houston at Minute Maid Park was originally planned to take place on October 13, but was rescheduled to September 9 to avoid any potential scheduling conflict with the Houston Astros potentially making the 2015 Major League Baseball postseason.[93]
  4. The concert of September 28, 2015 in St. Louis at the Scottrade Center was originally planned to take place on October 13, but was moved forward to September 28 after Swift added Houston to the schedule.[17]
  5. The concert of September 29, 2015 in St. Louis at the Scottrade Center was originally planned to take place on October 14, but was moved forward to September 29 after Swift added Houston to the schedule. After Houston was added, St. Louis shows downsized from two to one. However, due to overwhelming demand, the second show was added again.[18]
  6. The concert of October 12, 2015 in Fargo at the Fargodome was originally planned to take place on September 9, but was postponed to October 12 to avoid any potential scheduling conflict with the Houston Astros potentially making the 2015 Major League Baseball postseason.[93][94]

Personnel

Adapted from The 1989 World Tour Book[96]

Show

  • Erica Worden – tour manager
  • Tree Paine – publicist
  • Arthur Kemish – production manager
  • Chris Rowe – audio
  • Dewey Shepard – stage manager
  • Donna Edmondson – hair and make-up
  • Jemma Muradian – hair stylist
  • Lorrie Turk – make-up artist
  • Scott Coraci – video engineer
  • Tyce Diorio – choreographer
  • Tricia Miranda – assistant choreographer

Band

  • Taylor Swift – lead vocals, guitar, electric guitar, piano, keyboard
  • David Cook – musical director, keyboards
  • Matt Billingslea – drums, electronic percussion
  • Amos Heller – bass, synth bass, vocals
  • Eliotte Henderson – background vocalist
  • Kamilah Marshall – background vocalist
  • Michael Meadows – guitars, keyboards, vocals
  • Melanie Nyema – background vocalist
  • Paul Sidoti – guitar, vocals
  • Clare Turton-Derrico – background vocalist
  • Dane Laboyrie – trumpet
  • Brendan Champion – trombone
  • James Mackay – tenor saxophone
  • Jimmy Garden – baritone saxophone

See also

References
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  4. "Concert Review: Taylor Swift's 1989 World Tour". Queens of Country. Retrieved November 28, 2019.
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  6. Caramanica, Jon (May 21, 2015). "Review: On Taylor Swift's '1989' Tour, the Underdog Emerges as Cool Kid". The New York Times. ISSN 0362-4331. Retrieved November 28, 2019.
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  14. https://ticketforce.com/blogdecember-2015why-taylor-swift-s-light-up-wristbands-were-a-bril/
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