Wonderstruck (fragrance)

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now (2010), which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

Wonderstruck
Fragrance by Taylor Swift
TypeCelebrity Fragrance
ReleasedOctober 21, 2011
LabelElizabeth Arden
TaglineThe beginning of something magical
SuccessorWonderstruck Enchanted

It was released in the US on October 21, 2011.[1] Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Accolade

Year Organization Award Result Ref.
2012 FiFi Awards Fragrance of the Year: Women's Luxe Nominated [3]

Wonderstruck Enchanted

Wonderstruck Enchanted
Fragrance by Taylor Swift
TypeWomen's fragrance
ReleasedDecember 13, 2011
LabelElizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[4][5]

Awards

Year Organization Award Result Ref.
2013 FiFi Awards Fragrance Celebrity of the Year Won [6]

Scent

Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[7]

References

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