Television in Saudi Arabia

Television in Saudi Arabia was introduced in 1954, however, dominated by just four major companies: Middle East Broadcasting Center, SM Enterprise TV, Lebanese Broadcasting Corporation, Rotana and Saudi TV. Together, they control 80% of the pan-Arabee ENJ broadcasting market.[1] Saudi Arabia is a major market for pan-Arab satellite and pay-TV. Saudi investors are behind the major networks MBC, which is based in Dubai, and Emirates based OSN.[2] [3]The Saudi government estimated that in 2000 the average Saudi spent 50% to 100% more time watching television than his or her European or US counterpart.[4] On average, 2.7 hours are spent daily watching TV in Saudi Arabia.[3]

The pay-TV market in Saudi Arabia is big, with a penetration estimated at 21%. beIN Sports is one of the largest pay-TV players in terms of subscriptions, with a market share of 59%.

History

The first television broadcasts in Saudi Arabia originated from a 200-watt television station, AJL-TV, "The Eye of the Desert".[5] These were English-language programs for the personnel of the USAF Dhahran Airfield, and started on 17 June 1955.[6] The programming was from contemporary American television, but all references to Christianity, Israel or alcohol were edited out.[5] In September 1957, ARAMCO began a television service for its 9,000 employees in Dhahran; that service would cease operations on 31 December 2001.[6]

Nawal Baksh was the first Saudi woman to appear on Saudi television, in 1966.

Prior to the introduction of satellite broadcasting, Saudi TV channels One and Two had a reach of 60% of the adult Saudi population. The exception was with regard to Eastern Province audiences who traditionally tuned into Bahrain TV.[7]

Arab satellite first became available in 1985 with the launching of Arabsat, but it was not until the 1990s that satellite television became commercially viable. Accessibility of Western entertainment and news programs had a profound effect, as the foreign programs were instantly popular, leading Saudi TV to respond with more programs, including a live political talk show in which senior officials responded to questions by viewers.[8]

The first private satellite channel in the Arab world, the Middle East Broadcasting Centre, was founded in 1991.[8] In the early 1990s, King Fahd began to invest in the television business through Abdul Aziz Al Ibrahim and Khalid Al Ibrahim, the brothers of Al-Johara, his favourite wife.[9] Other private channels soon followed, led for the most part by Saudis and Lebanese.[8] By 2003, there were 15 private Arab satellite television channels, four of them owned by Saudis.[8]

By the mid-2000s, many women presented shows on Saudi television.[10] After trials in 2004 and 2005 in Jeddah, Digital Terrestrial Television launched in July 2006 and covered five major cities. To continue DTT transition and extend the service across the Kingdom, the Ministry of Culture and Information signed a contract with Thomson in May 2008.[11] By 2010, its network of 100 digital terrestrial broadcasting towers covered nearly 90% of the population. However, probably due to the adoption of multichannel TV on satellite, the uptake of DTT remains limited; in 2012 it was estimated at 1% of total households.[3]

State-run channels

The terrestrial broadcast sector in Saudi Arabia is state-owned through the Ministry of Media.[11] The state-run Broadcasting Services of the Kingdom of Saudi Arabia operates almost all domestic broadcasting outlets.[2] State-run television consists of four channels: Saudi One, the main channel in Arabic launched in 1963;[11] Saudi Two, an English language channel; Al Riyadiah, a sports channel; and the news channel Al Ekhbariya.

Government-owned terrestrial television has changed little since 1969. Its programming is still predominantly focused on educational, entertainment, and religious subjects. Reruns of Arabic-language cinema, particularly Egyptian movies, are also broadcast. Political content other than official government announcements has remained relatively limited.[8]

Programming

Kalam Nawaaem, a popular female-hosted Arabic talkshow discussing various societal topics, and Arab Idol, both showing on MBC, are the most popular TV programs in Saudi Arabia. Sada Al Malaeb, a sports talkshow, is the third preferred show. Turkish drama series also capture a strong following.[3]

Most-viewed channels

Average daily reach, total Arab population, September 2011:[12]

PositionChannelNetworkAudience reach (%)
1MBC 1Middle East Broadcasting Center88 (male: 63%, female: 25%)
2Dubai TVDubai Media Incorporated85 (male: 45%, female: 40%)
3MBC DramaMiddle East Broadcasting Center77 (male: 17%, female: 60%)
4Saudi TV 1Saudi Broadcasting Authority70 (male: 39%, female: 31%)
5Al JazeeraDecision Makers TV68 (male: 66%, female: 2%)
6Rotana KhalijiahRotana Group62 (male: 52%, female: 10%)
7Al ArabiaMiddle East Broadcasting Center61 (male: 58%, female: 3%)
8Al EkhbariaSaudi Broadcasting Authority55 (male: 20%, female: 35%)
9Iqraa TVOrbit Showtime Network52 (male: 34%, female: 18%)
10Zee AlwanZee Entertainment Enterprises50 (male: 20%, female: 30%)
11B4U AflamB4U Network100 (male: 60, female: 40%)
12Zee LiveZee Entertainment Enterprises100 (female: 100%)
13Star PlusStar India100 (male: 30%, female: 70%)

List of channels

See also

References
  1. The Report: Saudi Arabia 2008. Oxford Business Group. p. 173.
  2. "Saudi Arabia profile – Media". BBC News.
  3. "Arab Media Outlook 2011–2015" (PDF). 2012. pp. 159–161.
  4. Cordesman, Anthony H. Saudi Arabia enters the 21st century.
  5. Vitalis, Robert (2007). America's Kingdom: Mythmaking on the Saudi Oil Frontier. Stanford University Press. p. 183. ISBN 978-0-8047-5446-0. Retrieved 13 February 2013.
  6. Boyd, Douglas A. (Winter 1970–71). "Saudi Arabian Television". Journal of Broadcasting. 15 (1).
  7. Shoult, Anthony (2006). Doing Business with Saudi Arabia. p. 279.
  8. Long, David E. (2005). Culture And Customs Of Saudi Arabia. Greenwood Press. pp. 89–90.
  9. Lacey, Robert. "17". Inside the Kingdom. p. 144.
  10. Andrew Hammond (30 May 2007). Popular Culture in the Arab World: Arts, Politics, and the Media. American University in Cairo Press. p. 226. ISBN 978-977-416-054-7. Retrieved 13 February 2013.
  11. "Arab Media Outlook 2009 – 2013" (PDF). p. 105.
  12. "Al Jazeera Arabic (AJA) Facts and Figures, Saudi Arabia 2011" (PDF). Ipsos, Saudi Tlm September 2011. p. 8.
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