Nonstop (song)

"Nonstop" is a song by Canadian musician Drake from his album Scorpion. It was released as the sixth single from the album on July 31, 2018. The song was produced by Tay Keith, with co-production handled by No I.D. and additional production by Noel Cadastre.[2] Commercially, it has reached number one in Canada as well as the top ten in Australia, Greece, Ireland, New Zealand, Portugal, Switzerland, and the United Kingdom; along with reaching top 5 in the United States, prior to being released as a single.[3] Additionally, "Nonstop" was the most streamed song in the US during the first week of Scorpion's release.[4] The song gained renewed popularity in 2020, after being used in viral TikTok videos.[5]

"Nonstop"
Single by Drake
from the album Scorpion
ReleasedJuly 31, 2018[1]
StudioRitz Carlton, Toronto, ON
Genre
Length3:59
Label
Songwriter(s)
Producer(s)
Drake singles chronology
"In My Feelings"
(2018)		 "Nonstop"
(2018)		 "No Stylist"
(2018)
Music video
"Nonstop" on YouTube

Composition

"Nonstop" is a trap rap song that contains samples from DJ Squeeky and Mack Daddy Ju's song "My Head Is Spinning" (1995).[6][7][8]

Commercial performance

"Nonstop" entered the US Billboard Hot 100 chart dated July 14, 2018 at number 2,[9] tying as Drake's third number two-charting single as a lead act with "Best I Ever Had" and "Hotline Bling" which reached number two in 2009 and 2015, respectively. The song debuted and peaked at number two for one week, behind Drake's own single "Nice for What". "Nonstop" remained in the top ten of this chart for one week before dropping out on July 21, 2018.

In Drake's native Canada, "Nonstop" debuted at number 1 on the Canadian Hot 100, becoming Drake's fifth number-one single on the chart and tying as his third number one single from his Scorpion album, along with "God's Plan" and "Nice for What". It was later unseated from the top spot on the issue dated July 21, 2018 by Drake's follow-up single "In My Feelings".

In the United Kingdom, "Nonstop" peaked at number 4 on the UK Singles Chart. On September 14, 2018, "Nonstop" received a silver certification by the British Phonographic Industry.

Music video

The music video for "Nonstop" was released on July 27, 2018 exclusively on Apple Music. The video was directed by Theo Skudra and filmed in London. It includes footage from Drake's performance at the 2018 Wireless Festival, as well as cameo appearances from Giggs, French Montana, Quavo, Noah "40" Shebib and Michael Dapaah.[10] It later was uploaded to Drake's YouTube channel on August 3, 2018.

Flip The Switch challenge

In 2020, the song resurfaced due to a TikTok meme challenge.[11] The challenge involves two people swapping clothes and roles with a each other and then switching the light off, proceeding to "go wild"[11] once Drake raps, "Look, I just flipped the switch (flipped, flipped)."[5] One of the most popular videos are of US senator and former 2020 presidential candidate Elizabeth Warren and actress Kate McKinnon in a dressing room at Saturday Night Live.[5]

Personnel

Credits adapted from the album's liner notes and Tidal.[12][13]

  • Noah Shebib – recording
  • Noel "Gadget" Campbell – mixing
  • Greg Moffet – mixing assistance
  • Ronald Moonoo – mixing assistance
  • Harley Arsenault – mixing assistance
  • Noel Cadastre – production, recording
  • No I.D. – production
  • Tay Keith – production

Charts

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[44] Platinum 80,000
Denmark (IFPI Denmark)[45] Gold 45,000
Italy (FIMI)[46] Gold 25,000
United Kingdom (BPI)[47] Platinum 600,000

^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Country Date Format Label(s) Ref.
United States July 31, 2018 Rhythmic contemporary
[1]

See also

References
  1. "Top 40-Rhythmic Future Releases". All Access. Archived from the original on July 26, 2018.
  2. Findlay, Mitch (June 29, 2018). "Drake Justifies His Thug On Wavy Banger "Nonstop"". HotNewHipHop. Retrieved July 19, 2018.
  3. Trust, Gary (July 9, 2018). "Drake Claims Record 7 of Hot 100's Top 10, 'Nice For What' No. 1 for Eighth Week". Billboard. Retrieved July 13, 2018.
  4. Trust, Gary. "Drake Claims 7 of Hot 100's Top 10, Breaking the Beatles' Record, As 'Nice For What' Returns to No. 1 For Eighth Week". Billboard magazine. Retrieved December 7, 2019.
  5. McKinney, Jessica (March 26, 2020). "12 Songs Blowing Up on TikTok (That Are Actually Worth Listening to)". Complex. Retrieved March 30, 2020.
  6. "Drake runs through London in new video for 'Nonstop'". NME. July 27, 2018. Retrieved July 27, 2018.
  7. Lyons, Patrick (July 2, 2018). "Shrinking Drake's 25-Track 'Scorpion' Into a More Digestible 13-Track Album". Billboard. Retrieved July 13, 2018.
  8. Rindner, Grant (June 30, 2018). "Drake's Obscure Sample On "Nonstop" Is His Latest Homage to Memphis". Genius. Retrieved July 19, 2018.
  9. "The Hot 100: The Week of July 14, 2018". Billboard. Prometheus Global Media. Retrieved July 14, 2018.
  10. "Drake Parties in New "Nonstop" Video: Watch". Pitchfork. July 27, 2018. Retrieved July 27, 2018.
  11. "A Roundup of Celebrities Who Have Done the 'Flip the Switch' Challenge (So Far)". Billboard. March 3, 2020. Retrieved March 30, 2020.
  12. Scorpion (CD liner notes). Drake. Republic Records. 2018. 86318-2.CS1 maint: others (link)
  13. "Scorpion / Drake TIDAL". Tidal. Retrieved July 13, 2018.
  14. "Australian-charts.com – Drake – Nonstop". ARIA Top 50 Singles. Retrieved July 7, 2018.
  15. "Austriancharts.at – Drake – Nonstop" (in German). Ö3 Austria Top 40. Retrieved July 12, 2018.
  16. "Drake Chart History (Canadian Hot 100)". Billboard. Retrieved July 10, 2018.
  17. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201827 into search. Retrieved July 9, 2018.
  18. "Track Top-40 Uge 27, 2018". Hitlisten. Retrieved July 11, 2018.
  19. "Lescharts.com – Drake – Nonstop" (in French). Les classement single. Retrieved July 16, 2018.
  20. "Offiziellecharts.de – Drake – Nonstop". GfK Entertainment Charts. Retrieved July 6, 2018.
  21. "Official IFPI Charts – Digital Singles Chart (International) – Week: 28/2018". IFPI Greece. Archived from the original on October 1, 2018. Retrieved July 1, 2018.
  22. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 15, 2018.
  23. "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved July 7, 2018.
  24. "Top Singoli – Classifica settimanale WK 27" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 7, 2018.
  25. "2018 39-os savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. September 28, 2018. Retrieved December 6, 2019.
  26. "Dutchcharts.nl – Drake – Nonstop" (in Dutch). Single Top 100. Retrieved July 6, 2018.
  27. "NZ Top 40 Singles Chart". Recorded Music NZ. July 9, 2018. Retrieved July 6, 2018.
  28. "VG-lista – Topp 20 Single uke 27, 2018". VG-lista. Retrieved July 7, 2018.
  29. "Portuguesecharts.com – Drake – Nonstop". AFP Top 100 Singles. Retrieved July 8, 2018.
  30. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 7, 2018.
  31. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201827 into search. Retrieved July 9, 2018.
  32. "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved July 6, 2018.
  33. "Swisscharts.com – Drake – Nonstop". Swiss Singles Chart. Retrieved July 8, 2018.
  34. "Official Singles Chart Top 100". Official Charts Company. Retrieved July 7, 2018.
  35. "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved July 7, 2018.
  36. "Drake Chart History (Hot 100)". Billboard. Retrieved July 10, 2018.
  37. "Drake Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved July 10, 2018.
  38. "Drake Chart History (Rhythmic)". Billboard. Retrieved October 23, 2018.
  39. "Canadian Hot 100 – Year-End 2018". Billboard. Retrieved December 4, 2018.
  40. "Hot 100 Songs – Year-End 2018". Billboard. Retrieved December 4, 2018.
  41. "Hot R&B/Hip-Hop Songs – Year-End 2018". Billboard. Retrieved December 5, 2018.
  42. "Rhythmic Songs – Year-End 2018". Billboard. Retrieved August 13, 2019.
  43. "Top 100 Songs of 2019". Rolling Stone. January 10, 2020. Retrieved February 16, 2020.
  44. "Canadian single certifications – Drake – Nonstop". Music Canada. Retrieved November 27, 2018.
  45. "Danish single certifications – Drake – Nonstop". IFPI Denmark. Retrieved September 19, 2019.
  46. "Italian single certifications – Drake – Nonstop" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 15, 2019. Select "2019" in the "Anno" drop-down menu. Select "Nonstop" in the "Filtra" field. Select "Singoli online" under "Sezione".
  47. "British single certifications – Drake – Nonstop". British Phonographic Industry. Retrieved December 20, 2019. Select singles in the Format field. Select Platinum in the Certification field. Type Nonstop in the "Search BPI Awards" field and then press Enter.
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