List of Nike sponsorships
Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.
Nike
This is a List of Nike, Inc. sponsorships.
Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters.
Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales.
Nike has been the official kit sponsor for the Indian cricket team since 2005.[1][2]
Nike is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.[3][4]
Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Wesley Sneijder, Wayne Rooney and Landon Donovan, among others.[5]
In January 2013, Nike signed Rory McIlroy, the then-number one golfer in the world, to a ten-year sponsorship deal worth $250 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game.[6]
On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder.[7]
Nike manufactures and provides kit uniforms for a wide range of teams around the world. Some of the most important clubs and associations sponsored by the company are listed below.
Association football
Clubs
Africa
- Egypt
- Morocco
- South Africa
- Sudan
- Tunisia
Asia
- Bahrain
- China
- Hong Kong
- India
- Japan
- Malaysia
- Qatar
- Saudi Arabia
- Singapore
- Thailand
- United Arab Emirates
- Uzbekistan
Europe
- Andorra
- Armenia
- Austria
- Azerbaijan
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- England
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Israel
- Italy
- Latvia
- Lithuania
- Macedonia
- Moldova
- Netherlands
- Northern Ireland
- Norway
- Poland
- Portugal
- Romania
- Russia
- Scotland
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
North America
- Belize
- Jamaica
- Mexico
- Puerto Rico
- United States
Oceania
- Australia
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- Guam
South America
- Argentina
- Brazil
- Colombia
- Peru
National teams
Africa
Asia
Europe
North America
Oceania
South America
Non-national representative teams
Players
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Notable former players
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Football associations
- AFC – Official Tournament ball and referee kits
Athletics
Basketball
Basketball clubs
Basketball national teams
Basketball players
Boxing
Cricket
Club teams
CrossFit
Athletes
- Mat Fraser[60]
- Josh Bridges
- Jeff Evans
- Lauren Fisher
- Nate Schrader
- Khan Porter
- Brandon Swan
- Kenny Leverich
- Jacob Heppner
- Alexandra LaChance
Teams
- CrossFit Invictus Team
- CrossFit Flare Kuwait
Figure Skating
Golf
Gymnastics
Mixed Martial Arts
Rugby union
Swimming
While Nike doesn't produce competitive swimwear, they have still signed as the official dryland sponsor of several swimmers around the world.[65]
Tennis
U.S. colleges
- Air Force Falcons
- Alabama Crimson Tide[86][87]
- Albany Great Danes
- Appalachian State Mountaineers
- Arizona Wildcats
- Arkansas Razorbacks
- Army Black Knights
- Baylor Bears and Lady Bears[88]
- Belmont Bruins
- Binghamton Bearcats
- Boise State Broncos
- Bowling Green Falcons
- Buffalo Bulls
- Butler Bulldogs
- BYU Cougars
- Cal Poly Mustangs
- Case Western Reserve Spartans[89]
- Central Connecticut Blue Devils
- Clemson Tigers
- Colorado Buffaloes
- Cornell Big Red
- Creighton Bluejays
- Davidson Wildcats
- Duke Blue Devils
- Florida Gators
- Florida State Seminoles
- Fort Wayne Mastodons
- Fresno State Bulldogs
- Georgetown Hoyas
- Georgia Bulldogs
- Georgia Southern Eagles
- Grand Canyon Antelopes[90]
- Houston Cougars
- Idaho Vandals
- Illinois Fighting Illini
- Illinois State Redbirds
- Iowa Hawkeyes
- Iowa State Cyclones
- James Madison Dukes
- Kansas State Wildcats
- Kentucky Wildcats
- Little Rock Trojans
- LSU Tigers and Lady Tigers
- Marquette Golden Eagles
- Marshall Thundering Herd
- Memphis Tigers
- Michigan Wolverines
- Michigan State Spartans
- Minnesota Golden Gophers
- Missouri Tigers
- Montana Grizzlies
- New Hampshire Wildcats
- North Carolina Tar Heels
- Northern Iowa Panthers
- Ohio State Buckeyes
- Oklahoma Sooners
- Oklahoma State Cowboys and Cowgirls
- Ole Miss Rebels
- Oregon Ducks
- Oregon State Beavers
- Penn State Nittany Lions
- Pitt Panthers
- Portland State Vikings
- Providence Friars
- Purdue Boilermakers
- Redlands Bulldogs
- San Diego State Aztecs
- San Diego Toreros
- San Francisco Dons
- SMU Mustangs[91]
- Stanford Cardinal
- Stony Brook Seawolves
- Syracuse Orange
- TCU Horned Frogs
- Tennessee Volunteers
- Texas Longhorns
- UCF Knights
- UConn Huskies
- UNLV Rebels
- USC Trojans
- Utah State Aggies
- UTEP Miners
- Valparaiso Crusaders[92]
- Vanderbilt Commodores
- Villanova Wildcats
- Virginia Cavaliers
- Virginia Tech Hokies
- Wake Forest Demon Deacons
- Washington State Cougars
- West Virginia Mountaineers
- WKU Hilltoppers and Lady Toppers (from 2017)[93]
References
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- "Indian Cricket team's NIKE ODI kit". Cricketliveguide.com. 2010-09-29. Archived from the original on 2013-10-05. Retrieved 2013-10-03.
- "Paterno's name off child care center". FOX Sports. Retrieved 12 July 2012.
- "Joe Paterno's Name Removed From Child Development Center at Nike Headquarters". NESN.com. Retrieved 12 July 2012.
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- [http: http://img.lug-info.com/cache/8/8/(121)_12.jpg/1000wm.jpg "la squadra dell'Ossezia del Sud in una partita di calcio amichevole a Lugansk"] Check
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- SEA Games 2015 – Singapore Men’s Basketball Team Are 3 Up, popularculture.net, Retrieved 10 January 2016.
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- https://news.nike.com/news/jordan-brand-french-basketball-federation
- 2015 FIBA Asia Championship – Hong Kong, FIBA.com, accessed 11 January 2016.
- Korea - FIBA Asia Challenge 2016, FIBA.com, Retrieved 17 October 2016.
- Interbasket.net. Accessed on September 25, 2015.
- 2015 FIBA Americas Championship - Panama Archived 2017-06-28 at the Wayback Machine, FIBA.com, Retrieved 30 September 2015.
- Byarangije kwemezwa ko umukinnyi Kami Kabangu Milambwe w’amavubi agiye gukina muri Maroc !, FERWABA, 19 October 2013. Retrieved 26 June 2016. (in Kinyarwanda)
- 2015 FIBA Africa Championship - Senegal, FIBA.com, Retrieved 11 May 2016.
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- https://twitter.com/Simone_Biles/status/664181734569717760
- "Los Pumas cambian de casaca: dejan Adidas y se calzarán las Nike". iprofesional.com. 2011-12-27. Retrieved 2013-10-03.
- "Nike presentó la nueva camiseta de Los Pumas para el Rugby Championship". Mundod.lavoz.com.ar. 22 August 2012. Retrieved 2013-10-03.
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