Kid Krow

Gray told People that the album was inspired by his "pretty rough" childhood in Texas, explaining

When you're young, it's really hard to imagine life not always being hard. I lived in a really unsafe household, and life just wasn't very good for me. And so, as a kid, I was just like, there's no way that I'm gonna make it, there's no way that I'm going to survive or there's no way that there's going to be anything more to my life than just dealing with pain.[4]

Gray told Teen Vogue that growing up as a child of mixed race in Texas affected who he is as a person, as he felt that "he didn't really belong anywhere."[5] He told Clash:[6]

The record is a study of how I perceive the world. I talk a lot about my friends and people I've met touring over the past year. It's me. I'm not the coolest person, but the album is me accepting the fact I'm weird and I don't need to be anybody else. It's also a chance to encourage others to embrace who they are and be unapologetic about it.

Gray wrote "Comfort Crowd" whilst experiencing loneliness after moving to Los Angeles for college and leaving his friends behind in Texas. He told Paper, "I just really needed some company, that kinda company that didn't require attention. That kinda company with someone who you're so close to, you don't need to say a single word to fill the 'uncomfortable' silence." In the music video which has 3 million views, Gray is alone in an abandoned house, where he eventually manages to kill and bury a clone of himself.[7] The cinematic music video features "horror-style setups of shovels and nosebleeds".[8] In a press release he said

I knew I wanted the video to evoke that mood; being alone with someone. Almost like spending time with yourself— so that's how the video was born. I think that anyone in their adolescence can relate to feeling like they're constantly having to kill themselves off and rebuild from scratch, so I wanted to make commentary on that theme as well.  That's what I wrote 'Comfort Crowd' about.[9]

"Wish You Were Sober" is a song that addresses the mistakes of Gray's teenage years, and acknowledges that "moments from young adult life aren't always remembered."[10] The song focuses on a specific incident where Gray's love interest would confess their love for him whilst "black out drunk".[11] The song was described as "the most straightforward pop song" on the album,[12] and was praised by E! for its "confessional lyrics and the excellent alt-pop production."[13] The song's music video was released with the album and gained over 400 thousand views in 48 hours.[14][15]

Gray described "Maniac" as "a cathartic post break-up song dedicated to psychotic exes."[16] In the song's music video, Gray and English actress Jessica Barden are busy working the night shift at the theatre/cinema before they fend off her psychotic ex-boyfriends who have risen from the dead.[17] Madeline Roth said that the "cinematic" music video pays homage to horror classics such as Dawn of the Dead (2004) and Zombieland (2009).[18]

The album's first interlude, (Online Love), is a "tenuous" 36-second sound bite of Gray singing in a near-whisper over acoustic guitar about the subject between parentheses.[8] "Checkmate" is inspired by one of Gray's ex-lovers who had been "playing around" with his heart, which only made Gray want to take revenge on them. "If you're going to treat love like it's a game, then I'm going to win the game," Gray told the Grammys. In the song's music video, Gray tries to get as much "cathartic revenge" as he can, forcing him to kidnap the people who cheat on him, and further send them to a deserted island to starve to death, "because, I mean, what else am I supposed to do?"[19] The video clip has gained over 3.4 million videos on YouTube.[20]

"The Cut That Always Bleeds" is a "melodramatic break-up ballad"[21] about a person that keeps breaking Gray's heart despite how much it tries to heal. He told Apple Music, "[This person was] this cut on my body that I was trying so hard to let heal over and they would just come back in and it would just bleed and bleed and bleed."[22] In "Fight or Flight", Gray is hurt because he has been made a fool.[23] He sings "Fight or flight, I'd rather die than cry in front of you. / Fight or flight, I'd rather lie than tell you I'm in love with you,"[24] over loud guitars which bring some "pretty gritty climaxes."[12] Gray grew up in a poor family and often experienced nights without meals.[3] "Affluenza" is a song that "criticizes society's preoccupation with material goods."[25] He told Apple Music:[22]

I grew up with financial ups and downs my whole entire life. We didn't know how we were going to survive, and I was so used to not having money that when I was young, I always thought that money would solve all of my issues. Then I moved to LA and I discovered this whole other side of the world where there's these kids who grew up insanely rich. I started hanging out with them and going to their parties and seeing this other side of the world, and I discovered that even these people who grew up with tons of money are absolutely miserable. I figured out that it doesn't matter who you are, doesn't matter how much money you have. We all have a lot of the same problems.

In the second interlude, "(Can We Be Friends)", Gray sings "If anyone fucks with you I'll knock their teeth out" with a sense of "Sufjan Stevens intimacy."[12] In "Heather" Gray divulges his envy of Heather, the girl who is loved by the person he likes. Piper Westrom of Riff wrote, "Gray's fearlessness when addressing sensitive subjects such as [unrequited romantic interest from male heterosexual friends] on his debut album show a bravery that someone so young does not always show so early in his career."[10] The song "Little League" focuses on how Gray wishes to go back in time to "the simpler days". He addresses the joy of youth and the lack of ability to appreciate past experiences as they took place.[10]

In "The Story", Gray opens up about his difficult childhood in third person perspective. He has told an audience, "It's one of the ones that means more to me.... I like to tell stories and this song is kind of a story about my life when it was before all of [my fame]."[26] The song is based upon "all the unfair things that he's seen in this world, from the effects of bullying and self-hatred to a fear of being your 100 percent authentic self."[27] Gray also references a number of experiences that him and his friends had as a child, including "a boy and a girl" who are now “gone, headstones on a lawn,”[4] as well as "a boy and a boy" who were "best friends with each other, but always wished they were more".[28] Mike Wass from Idolator described "The Story" as a "stripped-back anthem about the state of the world, and the way it could be with a little more love and acceptance."[29] In the song's music video, Gray wanders along deserted outdoor landscapes before jumping on the back of a pickup truck. Jordan Tilchen from MTV wrote, "he seems despondent and like he's lost hope as he roams lonely dirt roads, he knows that it's 'not the end of the story.'"[27]

Professional ratings

Aggregate scores
Source	Rating
Album of the Year	77/100[30]
Review scores
Source	Rating
AllMusic	[1]
The Daily Californian	[2]
DIY	[31]
Dork	[32]
Paper	favorable[33]
Paste	favorable[23]
The Post	[34]

Brendan Wetmore from Paper wrote, "At just 21 years old, [Gray] has managed to package the nostalgic loves, lusts, fears and triumphs of his peers into a 30-minute calming storm. Grab your tissues."[33] Matt Collar of AllMusic wrote, "Even at Gray's most yearning and emotionally wrought moments, he's got the charisma to get you singing along."[1] Piper Westrom of Riff wrote, "Tackling subjects that others wouldn't touch while balancing personal testimonials, Gray displays a mental serenity within his songs that project a bright future."[10] Katy Mayfield of Paste described Kid Krow as "an album about the hurt and loneliness of reluctantly trying this whole 'love' thing but never letting yourself believe it'll do anything but hurt you," noting that "few of Gray's moments of vulnerability on [the record] come without an edge, whether that's self-hatred for said vulnerability or angry impulses to lash out at the pain-inducing object."[23] Will Strickson of DIY described the album as "a collection of catchy choruses, big harmonies and lyrics straight out of a high school drama," and noted that "[Gray's] music is drawn from raw emotion and not a business plan, [which] makes it clear why he's already well on his way to being a 2020 icon."[31] Gabe Bergado of Teen Vogue wrote that the album "shows off Conan's sonic versatility, the throughline being his thoughtful, vulnerable lyrics."[3] Tobi Akingbade of NME reiterated colleague Sophie Williams' 2019 statement: "Gray glosses over millennial ennui with an innate, laid back charm; dreams are made and hearts are broken as he navigates the woes of adolescence with wistful nuance."[35] Bre Offenberger of The Post wrote, "Kid Krow brings sad indie-pop into the limelight, forging a sense of vulnerability that countless listeners can relate and cling to," and noted that the single "The Story" is "utter perfection" and is "the best on Kid Krow." She also wrote that the song's two interludes "could easily be the best on the album with their sheer beauty."[34] Ryan Garay from The Daily Californian wrote, "Kid Krow marks the beginning of a young artist's journey, and where Gray goes next with his career will likely be a story that the world is eager to hear."[2]

The album was noted to have drawn striking similarities to works by Lorde,[2][23][36][12] and Taylor Swift,[10][23][1][31][37][36][12][38] two of Gray's biggest inspirations.[4] Taylor Swift reacted to the album on her personal Instagram story, writing: "Obsessed with this whole album, but THIS SONG ["Wish You Were Sober"] RIGHT HERE is a masterpiece. Not trying to be loud but this will be on repeat for my whole life." Gray responded to Swift's statement in all caps: "Thank you for being my lifelong songwriting inspiration and icon. I honestly feel like you raised me both as a writer and a human and I cannot express in words how much the means to me. Thank you for everything. Swifty for life."[39]

Throughout the latter half of 2019, Gray released the singles as well as the accompanying music videos for "Checkmate", Comfort Crowd", "Maniac". In October 2019, he embarked on his Comfort Crowd Tour of North America with support from acclaimed New Zealand musician Benee as well as American recording artist UMI.[40] The music video for "Maniac" featured an appearance from English actress Jessica Barden.[18] In the second week of 2020, Gray teased fans online by tweeting daily hints about the title of his debut album.[41] On January 9, 2020, Gray revealed the title of his debut album, Kid Krow, and wrote, "I say more on this album than I've ever said in my life, and I can't wait to tell you all of my secrets."[42][43] Gray released "The Story", the final single off of the album later that day to coincide with the announcement of the album's name and track list.[44] The music video for "The Story" was released a few days later.[27] Without notice, Gray released the album's final single, "Wish You Were Sober" as a surprise, two days before the album's release.[45] The online domain "kidkrow.com" was used as an interactive live countdown website with live social media feeds embedded vertically along the sides of the web interface.[46]

In February 2020, Gray announced the European leg of his Kid Krow World Tour with support from Bülow across cities such as Vienna, Oslo, Zurich, Warsaw, Hamburg, Copenhagen, Paris and Madrid. The tour was later postponed due to the COVID-19 pandemic.[47] The album was released on March 20, 2020, through Republic Records in the US,[48] and Island Records in the UK.[49]

Comfort Crowd Tour

Comfort Crowd Tour

Tour by Conan Gray
Promotional poster for the tour
Location	North America
Associated album	Sunset Season + singles from Kid Krow
Start date	October 29, 2019 (2019-10-29)
End date	December 13, 2019 (2019-12-13)
No. of shows	28
Supporting acts	Benee UMI

List of concerts, showing specific tour group, date, city, country, venue, and opening acts

Comfort Crowd & Kid Krow Tours
Date	City	Country	Venue	Capacity	Opening acts
Comfort Crowd Tour (North America)[40]
October 29, 2019	St. Louis	United States	The Pageant	2,300	UMI
October 30, 2019	Nashville		Cannery Ballroom	1,000
November 1, 2019	Chicago		House of Blues	1,400
November 3, 2019	Indianapolis		Deluxe at Old National Centre	1,800
November 5, 2019	Toronto	Canada	Rebel	2,500
November 7, 2019	Columbus	United States	Newport Music Hall	2,000
November 8, 2019	Detroit		The Fillmore	2,888
November 9, 2019	Cleveland		House of Blues	1,300
November 12, 2019	New York City		Terminal 5	3,000
November 13, 2019	Boston		House of Blues	2,600
November 14, 2019	Philadelphia		The Fillmore	2,500
November 16, 2019	Silver Spring			2,000
November 17, 2019	Charlotte
November 19, 2019	Atlanta		Tabernacle	2,600
November 20, 2019	Orlando		The Plaza Live	1,250
November 22, 2019	Tampa		The Ritz Ybor	1,114
November 23, 2019	Fort Lauderdale		Revolution Live	1,300
November 26, 2019	Houston		Revention Music Center	2,815
November 27, 2019	Irving		Toyota Music Factory	2,500
December 2, 2019	Denver		Ogden Theatre	1,600	Benee
December 4, 2019	Salt Lake City		The Depot	1,200
December 6, 2019	Vancouver	Canada	Vogue Theatre	1,280
December 7, 2019	Seattle	United States	Showbox SoDo	1,800
December 8, 2019	Portland		Roseland Theater	1,400
December 10, 2019	Oakland		Fox Oakland Theatre	2,800
December 11, 2019	Los Angeles		The Fonda Theatre	1,200
December 12, 2019
December 13, 2019

Kid Krow World Tour

Kid Krow Tour

Tour by Conan Gray
Promotional poster for the European leg which was later postponed
Location	Europe, Australia, North America
Associated album	Kid Krow
Start date	TBC
End date	TBC
Legs	4 (as of April 2020)
No. of shows	28
Supporting acts	Bülow

Kid Krow World Tour
Europe[50]
April 26, 2020[a]	Oslo	Norway	Parkteatret	500	Bülow
April 27, 2020[a]	Stockholm	Sweden	Debbaser	850
April 28, 2020[a]	Copenhagen	Denmark	Vega	2,250
April 30, 2020[a]	Amsterdam	Netherlands	Melkweg	1,250
May 1, 2020[a]	Berlin	Germany	Huxley's	1,500
May 2, 2020[a]	Hamburg		Gruenspan	800
May 5, 2020[a]	Cologne		Live Music Hall	1,500
May 6, 2020[a]	Luxembourg	Luxembourg	Rockhal	6,500
May 7, 2020[a]	Zürich	Switzerland	X-tra	1,800
May 9, 2020[a]	Warsaw	Poland	Progresja	2,500
May 11, 2020[a]	Vienna	Austria	WUK	750
May 12, 2020[a]	Munich	Germany	Backstage Werk	800
May 13, 2020[a]	Milan	Italy	Magazzini Generali	1,000
May 15, 2020[a]	Madrid	Spain	Sala But
May 16, 2020[a]	Barcelona		Razzmatazz	2,500
May 19, 2020[a]	Paris	France	Le Trianon	1,091
May 21, 2020[a]	Birmingham	England	Digbeth Institute	2,000
May 22, 2020[a]	Glasgow	Scotland	SWG3 Galvanizers
May 23, 2020[a]	Manchester	England	The Ritz	1,500
May 26, 2020[a]	London		Shepherd's Bush Empire	2,000
May 30, 2020[a]	Dublin	Ireland	Olympia Theatre	1,600
North America[51]
June 18, 2020	Dover	United States	Firefly Music Festival	N/A
Australia[52]
September 23, 2020	Brisbane	Australia	Fortitude Music Hall	3,300	N/A
September 24, 2020	Melbourne		The Forum	2,520
September 26, 2020	Sydney		Luna Park	2,085
North America[51]
October 9, 2020	Indio	United States	Coachella Valley Music and Arts Festival	N/A
October 11, 2020
October 16, 2020

Kid Krow debuted at number five on the Billboard 200 with a total of over 49,000 album-equivalent units in the US, including 37,000 pure album sales,[53] as well as at number one on the US Pop Albums chart and number two on the Top Album Sales chart.[54] In the US, it was the biggest new artist debut of 2020 as of March,[55] and was the top pop solo debut album in over two years since Camila Cabello's 2018 self-titled album.[56] The album debuted at number 30 on the UK Albums Chart as well as number 5 in Canada, number 26 in Australia, number 20 in Ireland, number 11 in Scotland and Lithuania, number 32 in New Zealand, 49 in Belgium (Flanders), 21 in Estonia and 94 in the Netherlands.

All tracks are written by Conan Gray, except where noted. All tracks are produced by Dan Nigro, except where noted.

• Conan Gray – all vocals, writer (all tracks), additional/background vocals (tracks 1–3,5–7,10,12), producer (track 4), acoustic guitar (track 4,9)
• Daniel Nigro – producer (tracks 1,3,5,12), writer (track 3), bass (tracks 1,3–5,10), electric guitar (tracks 1–2,5,7–8,10,12), acoustic guitar (tracks 1,5–6,10,12), bass (tracks 1–3,8,12), drum programming (tracks 1–3,5–8,12), synthesizer (tracks 1–3,7–8,12), engineer (tracks 1–3,6–8,10,12), mixer (track 9)
• Ryan Linvil – drum programming (tracks 1,5), electric bass (tracks 5,7)
• Captain Cuts – producer (track 11), composer (track 11), guitar (track 11), drums (track 11), bass (track 11), lyricist (track 11)
• Mitch McCarthy – mixer (tracks 1,6–8,10,12)
• Chris Kaysch – engineer (tracks 1,7)
• Jam City – assistant producer (track 10), guitar (track 10), engineer (track 10), drum programming (track 10)
• Sterling Laws – drums (tracks 1,6–7)
• Oscar Neidhardt – vocal engineer/editing (track 11)
• John Hanes – engineer (track 3)
• Chris Kaych – engineer (track 6)
• Serban Ghenea – mixer (tracks 2–3,11)
• Michael Freeman – additional mixer (track 5)
• Mark "Spike" Stent – mixer (track 5)
• Erick Sema – guitar tracks 6–7
• Kathleen – background vocals (track 12)
• Randy Merrill - mastering

• List of 2020 albums