KZRO

KZRO (100.1 FM) (also known as Z100fm or The Z-Channel) is an oldies/classic hits/classic rock formatted station based in Mount Shasta, California (city of license is Dunsmuir, California). The owner, general manager, program director and lead on-air talent is Dennis Michaels.

KZRO
CityDunsmuir, California
Broadcast areaDunsmuir / Redding / Mount Shasta / Yreka
BrandingZ100fm
The Z-Channel
SloganNorthern California's Home of the Classics
Frequency100.1 MHz
First air dateDecember 8, 1992
FormatOldies/Classic hits (6AM-6PM)
Classic rock (6PM-6AM)
ERP12,500 watts
HAAT71 meters
ClassC3
Facility ID21223
Call sign meaningZ-Rockin' Oldies
Former call signsKRKD (1992-1994, CP)
OwnerZ-Channel Radio LLC
WebcastListen Live
Websitezchannelradio.com

The station, with the slogan "We're in it for the music, not the money," features only two commercial breaks per hour 24/7 on weekdays plus 26 hours of weekend syndicated programming, including:

[SATURDAY] 6AM-The Car Show, 7AM-Dick Clark's Rock, Roll and Remember, 11AM-Sammy Hagar's Top Rock Countdown, 12PM-The Acoustic Storm with Jeff Parets, 1PM-The Classic Hit List with MG Kelly and 4PM-The Classics with Steve Downes.

[SUNDAY] 6AM-Hot Rod Radio USA with Wings Kalahan, 8AM-Goddard's Gold with Steve Goddard, 11AM-Off the Record with Uncle Joe Benson, 12PM-Get The Led Out with Carol Miller, 1PM-Little Steven's Underground Garage with Little Steven Van Zandt, 3PM-Floydian Slip with Craig Bailey and 4PM-Blues Deluxe with Dave Johnson.

[WEEKDAYS] 6-10AM: The Dennis Michaels Dog And Pony Show includes music features, goofy stories, daily listener emails and requests, The Old Farmer's Almanac, Dick Clark's Music Calendar, The Prime Comedy Cut and Stupid News. Other daily features include Into Tomorrow with Dave Graveline and A Better Life with Sonjay Gupta.

WESTWOOD ONE RADIO NEWS full five minute reports air weekdays at 8AM, 10AM, 12PM, 2PM and 5PM. One minute updates air at the bottom of every hour, 24/7 (weekend times float with programming).

KZRO has been granted a construction permit by the U.S. Federal Communications Commission (FCC) to upgrade to Class C1 at a new transmitter site. The effective radiated power will increase to 13,500 watts and the antenna height above average terrain will increase to 635 meters. This will cover nearly 225,000 persons in the Redding, California Nielson metro radio market. The station currently covers 195,000 persons in five counties throughout its 24,000-square-mile (62,000 km2) coverage area.

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