KVRV
KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.
 | |
| City | Monte Rio, California |
|---|---|
| Broadcast area | Santa Rosa, California |
| Branding | 97.7 The River |
| Slogan | Classic Rock for the North Bay |
| Frequency | 97.7 MHz |
| First air date | November 20, 1977 (as KRJB) |
| Format | Classic rock |
| ERP | 2,050 watts |
| HAAT | 342 meters |
| Class | B1 |
| Facility ID | 51218 |
| Call sign meaning | K V RiVer |
| Former call signs | KRJB (1977-1986) KKBR (1/7/1986-1/16/1986) KMGG (1986-2003) |
| Owner | Lawrence Amaturo (Amaturo Sonoma Media Group, LLC) |
| Webcast | Listen Live |
| Website | 977theriver.com |
KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa.
External links
- KVRV official website
- Query the FCC's FM station database for KVRV
- Radio-Locator information on KVRV
- Query Nielsen Audio's FM station database for KVRV
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