John Robbins (author)

Robbins is the son of Irma Robbins and Irv Robbins co-founder of Baskin-Robbins. He graduated from the University of California, Berkeley, in 1969, and received a master's degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967.[2] Ocean Robbins, their son, is the founder of Food Revolution Network.[3]

In 1987 Diet for a New America was published. In the book he advocates a plant-based vegan diet. Additionally, he gives his views on the meat and dairy industries, world hunger and human health. A year later he founded EarthSave (see below).

In 2001, Robbins updated and reiterated his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.

He worked with PETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advertisement.[4] The Milk Advisory Board won on a technicality.[5]

His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.

Robbins is also on the advisory board of Naked Food Magazine, for which he is also a regular contributor of articles espousing a plant-based diet.

In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born out of the reader response to his Diet for a New America.[6][7]

The organization works to promote healthy, environmentally sound food choices, produce independence from the medical system and raise awareness of "the ecological destruction and cruelty linked to the production of food animals."

EarthSave's head office is in New York, USA, with local chapters throughout the United States and Canada. "Taste of Health" is their annual vegetarian food festival.

Earthsave Canada was established as a registered non-profit charity in British Columbia in March 1990.[8]

• Diet for a New America: How Your Food Choices Affect Your Health, Happiness and the Future of Life on Earth, (1987). ISBN 978-0915811816
• May All Be Fed: Diet For a New World, (1992).
• Reclaiming Our Health: Exploding the Medical Myth and Embracing the Source of True Healing, (1996).
• The Awakened Heart: Meditations on Finding Harmony in a Changing World, 1997.
• The Food Revolution: How Your Diet Can Help Save Your Life and Our World, 2001.
• Healthy at 100: The Scientifically Proven Secrets of the World’s Healthiest and Longest-Lived Peoples, 2006.
• The New Good Life: Living Better Than Ever in an Age of Less, (2010), Ballantine Books, 304 pages (ISBN 978-0345519849).
• No Happy Cows: Dispatches from the Frontlines of the Food Revolution, 2012.
• Voices of the Food Revolution: You Can Heal Your Body and Your World with Food! , (May 6, 2013)

• Diet for a New America (1991) featuring Michael Klaper, T. Colin Campbell, and John A. McDougall
• Super Size Me by Morgan Spurlock has a short interview with Robbins.[9]

• Michael Klaper
• Vegan nutrition
• Vegetarianism
• Environmental vegetarianism

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