Chico-Redding, California
Chico-Redding is a television market composed of the two metropolitan areas around the cities of Chico and Redding, located in the northern Sacramento Valley of California.
Geography
The Chico-Redding broadcast TV market serves the northern region of Northern California, colloquially referred to as "the north state", with its southern boundaries consisting of Butte County and Colusa County and its northern boundaries including Shasta County, Modoc County and parts of Siskiyou County; it spans the breadth of the valley and includes communities in the northern Sierra Nevada foothills as well as the Cascades, with the exception of Lassen County which is largely a part of the Reno market area. The two cities of Chico and Redding constitute the two major metropolitan areas of the north state between Sacramento and the Oregon border. They are located approximately 70 miles apart, with Chico to the south along California State Route 99 and Redding to the north on Interstate 5.
The DMA covers several communities in the north state from Gridley to Redding, as well as other communities such as Alturas, Anderson, Biggs, Chester, Corning, Cottonwood, Dunsmuir, Los Molinos, Oroville, Palo Cedro, Paradise, Quincy, Shasta Lake, Yreka, and many more.
Nielsen rankings
According to Nielsen Media Research, the Chico-Redding Designated Market Area (DMA) is ranked #132 with 179,370 television households comprising 0.160% of the United States market. This places it between Amarillo, Texas and the Columbus-Tupelo-West Point-Houston market in Mississippi.[1]
Broadcast television
The primary stations covering the DMA include KHSL and KNVN owned by Heartland Media and operated out of Chico, as well as KRCR and KCVU owned by Sinclair Broadcast Group and operated out of Redding.
See also
- Geography of the Sacramento Valley
- Television stations in California