Cambridge SoundWorks

Cambridge SoundWorks was a Massachusetts-based consumer audio manufacturer and retailer.

For the UK based company of a similar name, see Cambridge Audio.
Cambridge SoundWorks
Subsidiary of Creative Technology Ltd.
Founded1988
FounderHenry Kloss
Headquarters
North Andover, Massachusetts
Key people
Craig McHugh (CEO)
ProductsConsumer audio
ParentCreative Technology Ltd.
WebsitecambridgesoundWorks.com
A speaker from a FPS2000 surround set

History

Cambridge SoundWorks was co-founded in 1988 by Henry Kloss, an audio engineer and businessman, and colleague Tom DeVesto.[1] Kloss had founded a number of earlier loudspeaker and consumer audio companies, including Acoustic Research, KLH and Advent Corporation.

It was founded with the specific mission to design and manufacture well-priced, high quality, high performance loudspeakers and audio products to be marketed directly to the consumer.[1] From its inception, the company's success was significant and its products received critical acclaim. Cambridge SoundWorks began offering its products (such as the Ensemble I, II, and III satellite speaker systems) by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts. In 1994 it sold its first products on the Internet, using the CompuServe network. This made it one of the first companies to sell consumer electronics on the Internet.

The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco.

In 1997 Cambridge Soundworks was bought by then Creative Labs.[2]

Eventually, Cambridge SoundWorks manufactured over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. Its products were designed in California, with Research and Development and Acoustic Engineering in Massachusetts. These products, along with other major brands of high-performance audio and video components, were sold through an online store.

As of February 2018, the Cambridge Soundworks website redirects to theoontz.com, where a product line of portable bluetooth speakers is sold.

Cambridge SoundWorks today

As of 2020, all Cambridge SoundWorks retail showrooms are closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.

References
  1. SCHWARTZ, JOHN (February 5, 2002). "Henry Kloss, 72, Innovator In Audio and Video, Dies". The New York Times. Retrieved 4 May 2014.
  2. "Cambridge Soundworks". Home Theater Review. 2007. Retrieved February 23, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.