Bbibbi

"Bbibbi" (삐삐) is a song by South Korean singer-songwriter IU, released as a digital single on October 10, 2018 by Kakao M.[1] "Bbibbi" topped all major charts in South Korea and broke the record for the most listeners in 24 hours on music service Melon, with 1.42 million.[2] It subsequently debuted at number one on the Gaon Digital Chart. The song was released in part to commemorate 10 years since IU's debut.[3]

"Bbibbi"
Single by IU
from the EP Love Poem
ReleasedOctober 10, 2018
Format
GenreAlt-R&B
Length3:14
LabelKakao M
Songwriter(s)IU
Producer(s)Son Myung-gab
IU singles chronology
"Sleepless Rainy Night"
(2017)		 "Bbibbi"
(2018)		 "Love Poem"
(2019)
Music video
"Bbibbi" on YouTube

Composition

"Bbibbi" is a laid-back alt-R&B track with confrontational and introspective lyrics that addresses IU's haters and critics, with her turning around commentary on her image.[4] Particular attention was paid to her delivery, including phrases and words like "yellow C-A-R-D" and "hello stu-P-I-D".[5][4] "Bbibbi" refers to a pager in Korean, in particular the noise the device makes before people leave a message.[5] "Bbibbi" is also the Korean name of Pippi Longstocking, the titular character of the Swedish children's novel Pippi Longstocking.

Music video

The music video, directed by VM Project, was released along with the song and makes prominent use of monochromatic colour schemes. IU performs a choreographed hip hop dance routine with a blank expression on her face, which was called "more cute than menacing" by Caitlin Kelley of Forbes.[4] She also appears in high fashion looks, with Billboard stating that she wears a "Grace Kelly-style scarf".[5]

The video currently has over 140 million views, making it the second most popular Korean music video by a female soloist in 2018.

Charts
Chart (2018) Peak
position
New Zealand Hot Singles (RMNZ)[6] 26
South Korea (Hot 100)[7] 1
South Korea (Gaon)[8] 1
US World Digital Songs (Billboard)[9] 5

Certifications

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Region CertificationCertified units/sales
South Korea (Gaon)[10] Platinum 2,500,000^
Streaming
South Korea (Gaon)[11] Platinum 100,000,000^

^shipments figures based on certification alone

Accolades
Decade-end lists
Publication Accolade Rank / Year Ref.
Medium 25 Best K-Pop Songs of the 2010s
22
[12]
Music program awards
Program Network Date Ref.
Music Bank KBS October 19, 2018 [13]
Show! Music Core MBC October 20, 2018 [14]
October 27, 2018 [15]
November 3, 2018 [16]
Inkigayo SBS October 21, 2018 [17]
October 28, 2018 [18]
November 4, 2018 [19]

See also

References
  1. "Bbibbi – Single by IU on Apple Music". Apple Music. Retrieved October 18, 2018.
  2. Hwang, Hye-jin (October 10, 2018). "아이유 '삐삐' 멜론 역대 최고이용자수 돌파, 23시간만 142만명 기록" [IU 'Bbibbi' achieves highest number of visitors on Melon, exceeding all-time record with 1.42 million people in 23 hours] (in Korean). MSN. Retrieved October 18, 2018.
  3. McMullen, Chase (October 10, 2018). "Korean Queen IU sounds more confident than ever on truly vibrant celebratory single 'BBIBBI'". The 405. Retrieved October 18, 2018.
  4. Kelley, Caitlin (October 15, 2018). "IU Gives Fair Warning On Chart-Dominating Single 'BBIBBI'". Forbes. Retrieved October 18, 2018.
  5. Herman, Tamar (October 10, 2018). "IU Takes Aim at the Haters in New Single 'Bbibbi' to Celebrate 10th Anniversary". Billboard. Retrieved October 18, 2018.
  6. "NZ Hot Singles Chart". Recorded Music NZ. October 22, 2018. Retrieved October 19, 2018.
  7. "Iu Chart History (K-Pop 100)". Billboard. Retrieved 2018-10-27.
  8. "Digital Chart – Week 41 of 2018". Gaon Chart (in Korean). Retrieved October 18, 2018.
  9. "IU Chart History: World Digital Song Sales". Billboard. Retrieved October 18, 2018.
  10. "Gaon Certification - Download". Gaon Chart. September 12, 2019.
  11. "Gaon Certification - Streaming". Gaon Chart. May 6, 2019.
  12. Gaffney, Ciara (December 7, 2019). "25 Best K-Pop Songs of the 2010s". Medium. Archived from the original on December 22, 2019. Retrieved December 29, 2019.
  13. "Watch: IU Takes 1st Win For "BBIBBI" On "Music Bank"; Performances By Lee Hong Ki, NCT 127, And More". Soompi. October 19, 2018.
  14. "Watch: IU Takes 2nd Win For "BBIBBI" On "Music Core"; Performances By NCT 127, Lee Hong Ki, And More". Soompi. October 20, 2018.
  15. "Watch: IU Grabs 4th Win For "BBIBBI" On "Music Core"; Performances By BoA, MONSTA X, Stray Kids, And More". Soompi. October 27, 2018.
  16. "Watch: IU Takes 6th Win For "BBIBBI" On "Music Core"; Performances By EXO, MONSTA X, IZ*ONE, And More". Soompi. November 3, 2018.
  17. "Watch: IU Takes 3rd Win For "BBIBBI" On "Inkigayo"; Performances By Lee Hong Ki, NCT 127, And More". Soompi. October 21, 2018.
  18. "Watch: IU Takes 5th Win For "BBIBBI" On "Inkigayo"; Performances By BoA, MONSTA X, Stray Kids, And More". Soompi. October 28, 2018.
  19. "IU Takes 7th Win For "BBIBBI" On "Inkigayo"". Soompi. November 4, 2018.
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