Audi RSQ

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi film I, Robot. It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

Audi RSQ
Overview
ManufacturerAudi AG
Production2004
DesignerJulian Hönig (Senior Exterior Designer at Audi AG)[1]
Body and chassis
Classconcept car
film product placement
Body style2-door coupé
Layoutmid engine, all wheel drive
PlatformFibreglass construction over aluminium space frame
RelatedAudi Le Mans quattro
Audi TT
Lamborghini Gallardo
Powertrain
Engine5.0 L twin-turbocharged FSI V10
Transmission6-speed automatic

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that in order for the car to be successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille," the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.[1] The RSQ also includes special features suggested by film director Alex Proyas.[2] The car uses spheres instead of conventional wheels.[3] Its two reverse butterfly doors are hinged to the C-posts of the body.[1]

Although this kind of collaboration was a first for Audi, a similar project named the Lexus 2054 was developed by Lexus for use in the 2002 film Minority Report.[4]

See also

References
  1. "The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT"". Press release. Audi. 2004-04-07. Archived from the original on 5 January 2008. Retrieved 2007-12-30.
  2. "Automobiles and their placement in movies: Good for the image? news". Brand Dossier. domain-b.com. 2007-12-28. Archived from the original on 29 December 2007. Retrieved 2007-12-30.
  4. "I, Robot: U, Audi". IGN Cars. IGN Entertainment. 2004-07-09. Archived from the original on 5 January 2008. Retrieved 2007-12-30.
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