97.3 FM (Brisbane)

97.3fm (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and the Australian Radio Network, who jointly purchased the license at auction for $67M.[6]

97.3fm
CityBrisbane, Queensland
Broadcast areaBrisbane
Branding97.3fm
SloganBrisbane's Widest Variety of Music from the '80s to Now
Frequency97.3 MHz FM (also on DAB+)
First air date26 September 2001 (2001-09-26)[1]
FormatHot adult contemporary
Language(s)English
ERP12,000 watt[2]
HAAT299 m[3]
ClassCommercial
Transmitter coordinates27°27′52″S 152°56′47″E[2]
Call sign meaning4 = Queensland
Brisbane
Frequency
Modulation
AffiliationsKIIS Network[4]
OwnerAustralian Radio Network Pty Ltd (50%)
NOVA Entertainment (50%)
(Brisbane FM Radio Pty Ltd[5])
Sister stations4KQ
Webcast
Website973fm.com.au

History

97.3fm plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, Mix 102.3 Adelaide, 96FM Perth. In January 2015, 97.3fm rebranded with a new logo, along with sister stations in Sydney, Melbourne, Adelaide, and Perth.

The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.

The station's headquarters in Brisbane is located in the inner-western suburb of Milton, Queensland, after Australian Radio Network relocated the 97.3FM and 4KQ stations from Stones Corner in May 2019.

On-Air Programs

References

  1. LIC022 - Commercial Radio Broadcasting Licences (PDF), Australian Communications and Media Authority, 31 August 2011, archived from the original (PDF) on 28 July 2008, retrieved 11 January 2012
  2. The Radio and Television Broadcasting Stations Book (PDF). Australian Communications and Media Authority. October 2011. p. 30. Retrieved 23 January 2016.
  3. HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  4. Shoebridge, Neil (16 May 2011). "30 seconds". Australian Financial Review (First ed.). p. 41. Retrieved 11 January 2012.
  5. Hele, Michelle (31 May 2001). "FM licence sale signals change for stations". The Courier-Mail (1 - First with the news ed.). p. 3. ISSN 1322-5235.
  6. Marriner, Cosima (31 May 2001). "Radio pair win Brisbane slot with $67m". The Sydney Morning Herald (Late ed.). p. 27. ISSN 0312-6315. Archived from the original on 15 February 2002. Retrieved 11 January 2012.

Official website

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