Zameen.com

Zameen.com
Type of business Property
Available in English and Urdu
Traded as Zameen Media (Pvt) Limited
Headquarters Lahore, Punjab, Pakistan
No. of locations

Offices: 11 cities

Presence: 28 cities
Area served Pakistan
Founder(s) Zeeshan Ali Khan
Imran Ali Khan
Haider Ali Khan
Chairman Gilles Blanchard
CEO Zeeshan Ali Khan
Industry Internet & Real Estate
Employees 1500+
Parent Emerging Markets Property Group
Website Zameen.com
Alexa rank 1658
Users 5 million monthly visitors (May 2018)
Launched 2006
Current status active

Zameen.com (Lit: land, Urdu: زمین‬‎) is an online property portal in Pakistan.[1] The site lists real estate dealers, developers, agencies, and properties for sale and rent. The company is headquartered in Lahore, Pakistan and has offices in 11 cities across Pakistan, including Karachi, Lahore, Islamabad, Gujranwala, Faisalabad, Peshawar and Multan, and operates all over Pakistan.

History

Zameen.com was founded in 2006 by two Pakistani entrepreneur brothers, Zeeshan and Imran Ali Khan. In 2012, Gilles Blanchard, co-founder SeLoger.com (a French property portal), took up the role of Chairman at Zameen.com.[2]

Business model

Initially, Zameen.com allowed free listings on the website, but shifted to the paid model in 2010.[3] Today, the company generates its income by selling advertising space on its website. Zameen.com also has a property magazine.[4]

Mobile website

In March 2013, Zameen.com launched a mobile version of its website.[5] This was a move to make the portal accessible to a wider audience and make it convenient for users.

As of March 2018, the website was reported to have attracted more than 5 million monthly visitors, with 32.9 million page views across all devices. Meanwhile, the property listings on the website have crossed the 11 million mark, and the website has 14,500 registered agents. The company also has more than 1,000 developers on its panel, and it has attracted over a million subscribers.[6][7]

Urdu website

In February 2013, the site rolled out its Urdu version.[8]

Pakistan Real Estate Price Index

In February 2016, Zameen.com launched the Pakistan Real Estate Price Index. The tool was created with the help of Lahore University of Management Sciences (LUMS) professors.[9]

Investment

In 2012, Zameen.com received an angel investment from Gilles Blanchard, the founder of Seloger.com, a French property website.[10] In May 2014, Zameen.com struck an investment deal with Frontier Digital Ventures and Catcha Group after which Shaun Di Gregorio and Patrick Grove, CEOs of Frontier DV and Catcha Group respectively, joined Zameen.com's Board of Directors.[11][12][13][14][15]

In September 2015 Zameen.com raised $9 million from three renowned international funds in its Series B investment round.[16] Shortly afterwards, in January 2016, the portal announced it had raised another $20 million in its Series C venture round. The investment went into Emerging Markets Property Group (EMPG), the parent company of both Zameen.com and UAE property portal Bayut.com.[17]

In August 2018, EMPG raised $50 million in an investment round. In all, EMPG had received a total of $60 million in four rounds previously. Now with the latest round, the company’s total funding stands at $110 million.[18][19][20]

Events & exhibitions

Zameen.com organised its first exhibition by the name of Pakistan Real Estate Expo (PREEX) 2013 in collaboration with Government of Pakistan.[21] A year later, the company held Zameen.com Property Expo 2014 in which over 50 exhibitors showcased their projects. The two-day event was attended by 30,000 people, making it the largest real estate expo to be held in the country.[22][23][24]

In August, 2015 Zameen.com organised a two-day DHA Lahore Property Festival 2015 in collaboration with the Defence Housing Authority (DHA), a leading real estate developer in Pakistan. This was the first time the portal collaborated with a private developer to organise a property event.[25]

In November 2015, Zameen.com hosted Zameen.com Property Expo 2015.[26] The event was visited by 45,000 people.[27]

In April 2016, the portal organised two property affairs (one in Islamabad and the other in Karachi), followed by a large-scale expo in Lahore in May.[28][29]

In December 2016, Zameen.com held two property expos in Lahore and Islamabad, while another property event was organised by the portal in Karachi in January 2017.[30][31][32] Since then, the expos have become a regular affair with exhibitions held in Lahore, Karachi and Islamabad in both 2017 and 2018.[33][34][35] In all, Zameen.com has held a total of 14 expos, making Zameen Expos the largest and longest running real estate exhibition of Pakistan. Over 720,000 people and more than 1,180 exhibitors have attended the expos over the years.[36]

Zameen.com landed itself in international markets with its Pakistan Property Show Dubai, held at Dubai World Trade Center in October 2017.[37] This was the first time Pakistani property was exclusively featured at Dubai World Trade Center.[38] The event attracted a record 14,000 visitors, reportedly the highest for any exclusive event on Pakistani property.[39]

The second edition of Pakistan Property Show Dubai was held on the 14th and 15th of September 2018, again in Dubai World Trade Center. The event saw 60 exhibitors from around Pakistan attend the event, attracting more than 17,000 visitors.[40][41]

Awards and honours

  • In June 2016, Property Portal Watch (PPW), a global authority on real estate websites, named Zameen.com among top 5 property portals in the world at the PPW Conference held in Bangkok from May 31 to June 3.[42][43]
  • In October 2015, Zameen.com was named among top 8 global property portals ‘to watch and learn from’ at the PPW Conference held in Amsterdam from October 7 to 9.[44][45][46]
  • Kashif Moten, a local journalist, declared in an article that Zameen.com was ‘Pakistan's first property portal.’[47]
  • The Express Tribune, an English-language newspaper in Pakistan dubbed Zameen.com ’Pakistan's largest real estate portal.’[48]
  • The News, a leading English-language newspaper in Pakistan, stated that Zameen.com has ‘revolutionized the online real estate industry in Pakistan.’[49]
  • Simon Baker, an entrepreneur and the top authority on real estate portals, recognized Zameen.com as 'The Pakistan Leader' in his blog post.[50]
  • In 2007, Zameen.com won the Best Property Award 2007 at the CNBC International Property Awards.[51]
  • Zameen.com won the Best Property Portal in the World Award at the CNBC International Property Awards 2008.[52]

See also

References

  1. ↑ Dawn.com (2014-02-18). "French investor browses local real estate". Retrieved 2014-02-20.
  2. ↑ Property Portal Watch (2014-11-15). "SeLoger's Gilles Blanchard Joins Zameen". Retrieved 2014-02-12.
  3. ↑ Javeria Ansar (2014-01-10). "'Lahore real estate market going through correction phase,' Co-founders, ZAMEEN.COM". Retrieved 2014-02-12.
  4. ↑ Property Portal Watch (2014-04-03). "Zameen.com Launches New Property Magazine". Retrieved 2014-04-03.
  5. ↑ Mehwish Khan (2012-02-25). "Zameen.com Launches Mobile Version of its Website". Retrieved 2014-02-20.
  6. ↑ "Zameen.com marks 5m monthly visits".
  7. ↑ "Zameen.com Crosses 5 Million Monthly Visits Mark". propakistani.pk. Retrieved 2018-07-27.
  8. ↑ Gordana Davila (2012-02-25). "Zameen.com Now Speaks Urdu". Retrieved 2014-02-13.
  9. ↑ "Zameen.com launches Pakistan's first real estate index". Daily Pakistan Global. Retrieved 2016-05-25.
  10. ↑ "Zameen.com Closes Key Venture Investment Deal With Two Singaporean Groups". 2014-05-30. Retrieved 2016-06-27.
  11. ↑ Property Portal Watch (2014-05-20). "Shaun Di Gregorio Launches Frontier Digital Ventures". Retrieved 2014-05-20.
  12. ↑ Property Portal Watch (2014-05-29). "Zameen.com Closes Key Venture Investment Deal". Retrieved 2014-05-29.
  13. ↑ Daily Times (2014-05-29). "Zameen.com closes key venture investment deal". Retrieved 2014-05-29.
  14. ↑ Express Tribune (2014-05-27). "Zameen.com closes key venture investment deal". Retrieved 2014-05-27.
  15. ↑ Twishy (2014-05-20). "Frontier Digital Ventures launched; acquires 30% stake in Zameen.com". Retrieved 2014-05-20.
  16. ↑ "Venture round: Zameen.com raises $9m - The Express Tribune". 2015-09-30. Retrieved 2016-06-27.
  17. ↑ "Pakistani online real estate portal raises $20 million in investment". Retrieved 2016-06-27.
  18. ↑ ranju (2018-08-16). "Property Site Bayut.com's Parent Company Raises $50 Million In Latest Funding". Forbes Middle East. Retrieved 2018-09-22.
  19. ↑ "Zameen's Parent Group EMPG Gets $50 Million in Funding as Part of a Bigger Round". propakistani.pk. Retrieved 2018-09-22.
  20. ↑ "EMPG, Zameen.com's Parent Company Announced $50 million investment as part of a larger round - RS-Tech". RS-Tech. 2018-08-21. Retrieved 2018-09-22.
  21. ↑ Gordana Davila (2013-10-29). "Zameen Partners with Government Bodies for Pakistan Real Estate Expo 2013". Retrieved 2013-10-29.
  22. ↑ Express Tribune (2014-10-26). "Property expo attracts investors' attention". Retrieved 2015-05-08.
  23. ↑ Pakistan Today (2014-10-15). "Zameen.com Property Expo 2014 opens in Lahore". Retrieved 2015-05-08.
  24. ↑ Property Portal Watch (2014-10-17). "Zameen.com Property Expo 2014 Wraps Up In Lahore". Retrieved 2015-05-08.
  25. ↑ "Zameen.com to Organize DHA Property Festival 2015". 2015-08-12. Retrieved 2016-05-25.
  26. ↑ "Two-day Property Expo 2015 starts". The Nation. Retrieved 2016-05-25.
  27. ↑ "Zameen Property Expo 2015 in Lahore Sees Massive Footfall". 2015-11-18. Retrieved 2016-05-25.
  28. ↑ "Zameen Property Expo 2016 (Islamabad) to be held on April 9, 10". The News Tribe. 2016-04-07. Retrieved 2016-05-25.
  29. ↑ "Zameen.com Property Expo 2016 (Karachi) to be held on April 23, 24". The News Tribe. 2016-04-20. Retrieved 2016-05-25.
  30. ↑ Desk, Web (2016-12-14). "Zameen.com Property Expo 2016 (Lahore) witnesses colossal success!". TheNewsTribe. Retrieved 2017-01-26.
  31. ↑ "Zameen.com Property Expo 2016 Islamabad sees unprecedented success". The Lahore Times. 2016-12-30. Retrieved 2017-01-26.
  32. ↑ "Zameen.com wraps up year's first property expo in Karachi". The Nation. Retrieved 2017-01-26.
  33. ↑ "10 Attributes That Make Zameen Expo 2018 Karachi a Resounding Success". propakistani.pk. Retrieved 2018-06-13.
  34. ↑ "Zameen Expo Islamabad 2018 is Set to Make This Weekend for Your Family Special". propakistani.pk. Retrieved 2018-06-13.
  35. ↑ "Zameen Expo 2018 welcomed thousands of visitors in Lahore". Property Portal Watch. 2018-02-15. Retrieved 2018-06-13.
  36. ↑ Team, Flare (2018-03-07). "Zameen Expo becomes Pakistan's most Trusted Real Estate Exhibitions Brand | Flare". Flare. Retrieved 2018-06-13.
  37. ↑ Rizvi, Muzaffar. "Why Pakistan's property sector is flourishing". www.khaleejtimes.com. Retrieved 2018-06-13.
  38. ↑ "Pakistan Property Show: Taking Pakistani Real Estate Industry Global | Breaking News Pakistan". breakingnewspak.com. Retrieved 2018-06-13.
  39. ↑ "Pakistan Property Show Attracts 14,000 Visitors in Dubai". propakistani.pk. Retrieved 2018-06-13.
  40. ↑ "Pakistan Property Show Dubai opens doors to eager Pakistan Expatriate Investors in UAE". Global News, Analysis, Awards for Banking, Finance, Technology sector. 2018-09-15. Retrieved 2018-09-22.
  41. ↑ "Dubai real estate needs more institutional investors: Rera chief". Seven Century Real Estate. 2018-09-15. Retrieved 2018-09-22.
  42. ↑ "Zameen.Com Among World's Top 5 Property Portals - TelecomPK". Retrieved 2016-06-30.
  43. ↑ "Zameen.com named among top 5 property portals in the world - The Express Tribune". 2016-06-03. Retrieved 2016-06-30.
  44. ↑ "Zameen named among top 8 property portals in the world". The News Tribe. 2015-10-27. Retrieved 2016-06-30.
  45. ↑ "Zameen.com Named Among Top 8 Global Property Portals 'To Watch and Learn From' | Pakistan Advertisers Society". www.pas.org.pk. Retrieved 2016-06-30.
  46. ↑ "Zameen.com Named Among Top 8 Global Property Portals 'To Watch and Learn From'". 2015-10-28. Retrieved 2016-06-30.
  47. ↑ Dr Kashif Moten (2014-02-13). ""E-Commerce is always about a good team," Team at Zameen.com". Retrieved 2014-02-13.
  48. ↑ Khurram Baig (2012-10-07). "Karachi real estate fast losing ground to Lahore, Islamabad". Retrieved 2014-02-13.
  49. ↑ Hina Mahgul Rind (2014-01-11). "Online real estate market on the rise". Retrieved 2014-02-13.
  50. ↑ Simon Baker (2013-11-22). "Zameen - The Pakistan Leader". Retrieved 2014-02-13.
  51. ↑ Zameen (2008-12-02). "Zameen.com Wins Best Pakistan, Best Asia and Best International Property Portal Awards". Retrieved 2014-02-13.
  52. ↑ Zameen (2008-12-02). "Zameen.com Wins Best Pakistan, Best Asia and Best International Property Portal Awards". Retrieved 2014-02-13.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.