WhoSay

WHOSAY
Type of site
 Influence Marketing
Founded March 2010 (2010-03)
Headquarters New York City, New York, United States
Area served United States
Owner Viacom
Key people Steve Ellis (CEO)[1]
Rob Gregory (CRO)[2]
Industry Internet
Current status Active

WHOSAY is an influence marketing agency owned by Viacom that was founded in Los Angeles in 2010. It was notable for allowing its users to retain ownership rights over the content that they post to their accounts[1][3][4] and for enabling users to post content to other social media sites.

History

WHOSAY was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency Creative Artists Agency (CAA).[5] The company's main headquarters are in The New York Times Building in Manhattan. The company was founded to protect celebrities' intellectual property[1] and enable the celebrities themselves to profit themselves from their own online content.

The company started slowly, until CAA client Tom Hanks signed onto WHOSAY three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients.

In September 2013 WHOSAY introduced a mobile application for consumers.[2] WHOSAY does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages.

References

  1. 1 2 3 Beiler, Jeremy (May 8, 2011). "Stars Gain Control of Online Images". The New York Times.
  2. 1 2 Sun, Rebecca (October 15, 2013). "Newsweek Daily Beast President Rob Gregory Moves To WHOSAY". The Hollywood Reporter.
  3. ↑ "WHOSAY". CrunchBase. Retrieved July 30, 2015.
  4. ↑ Rich, Frank (November 30, 2014). "In Conversation: Chris Rock". New York.
  5. ↑ Maloy, Sarah (July 1, 2011). "WHOSAY Returns Social Media Copyright Back to Celebrities". Billboard.
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