Brainly

Brainly.com
Type of business Private
Type of site
 Social network service
Professional network service
Available in Hindi, English, Spanish, Portuguese, French, Turkish, Thai, Romanian, Russian, Polish, Italian, Indonesian
Founded 2009 (2009)
Headquarters New York City, New York, United States
Area served Worldwide
Created by Michał Borkowski
Tomasz Kraus
Łukasz Haluch
Key people Michał Borkowski
Tomasz Kraus
Industry News and Technology
Parent Brainly.pl
Website brainly.com
Alexa rank Positive decrease 3,871 (May 2018)[1]
Registration Not required
Users 80 million
Current status Active

Brainly is an educational technology company based in New York City, New York, United States. It is owned by Polish company Brainly.pl.

It operates a group of social learning networks for students and educators. Brainly advocates to share and explore knowledge in a collaborative manner, and engaging in peer-to-peer educational assistance. The network has elements of gamification in the form of motivational points and ranks, and encourages users to engage in the online community by asking questions and answering those of other students.[2]

History

Initially called Zadane.pl, the company was founded in 2009 in Poland by Michał Borkowski (current chief executive officer), Tomasz Kraus and Łukasz Haluch. The first million unique users monthly was achieved within 6 months after the release. In January 2011, the company founded Znanija.com, the first international project dedicated to Russian language speakers.[3] Several other versions in multiple languages for the following markets included Turkey (eodev.com), Latin America and Spain (brainly.lat) and Brazil (brainly.com.br). In December 2013, seven new language versions of Brainly were released, include the English language (brainly.com), Indonesian (brainly.co.id), Indian (brainly.in), Filipino (brainly.ph), Thai language (brainly-thailand.com),[4] Romanian (brainly.ro) and Italian (brainly.it) sites. Brainly was initially funded by the co-founders, but then raised funds from Point Nine Capital[5][6] In October 2014, the company announced that it had raised another round of funding from General Catalyst Partners, Runa Capital and other venture capital firms.[7] The total amount of the investment was $9 million and allowed further product development, as well as the opening of the US-based headquarters in New York City.[8][9]

In May 2016, another funding round of $18 million of combined debt and equity was disclosed.[10] In June 2016, Brainly acquired the US-based OpenStudy.[11][12]

In October 2017, Brainly raised $14 million in the funding round led by Kulczyk Investments.[13] The total funds raised by the company since its establishment, is reported to be $38.5 million.[14] In January 2018, Brainly announced it had acquired the video education start-up, Bask,[15] to bring video technology to the Brainly platform.[16]

Website

General overview

Brainly provides questions and answers for students looking for help with homework-related tasks. Students post questions to the community, who offer help in return. Users may post comments to every question and answer and can freely collaborate on problems.[17] All questions are categorized by subject, respective of country and school level.

Gamification

Each user is given a fixed amount points upon registration, which they can use to ask questions.[18] Points are mainly earned by answering questions, however there are specific activities, which can earn a user additional points. Each respondent is awarded half of the points given by the inquirer for each answer. Additionally, the author of the question gets the chance to choose one of the answers as the best (for the "Brainliest" award), which awards both the authors of the question and the answer additional points. The website also features rankings (daily, weekly, monthly and quarterly) of users with the highest number of points gained by answering questions respectively to the correct category chosen on the leaderboards. (“Brainliest Users”).

References

  1. ↑ http://www.alexa.com/siteinfo/brainly.com
  2. ↑ "Brainly.com - For students. By students". brainly.in. Retrieved 2016-04-18.
  3. ↑ Degeler, Andrii. https://thenextweb.com/insider/2014/03/17/crowdsourced-school-homework-brainly-plans-take-us-market-success-europe/ "Crowdsourced school homework: How Brainly plans to teach the US after success in Europe", The Next Web, 17 March 2014. Retrieved on 28 May 2014
  4. ↑ Millward, Steven. http://www.techinasia.com/crowdsourced-homework-helper-brainly-launches-asia/ "Crowdsourced homework helper Brainly brings the answers to Asia"], Tech in Asia, 15 April 2014. Retrieved on 20 May 2014.
  5. ↑ O'Hear, Steve. https://techcrunch.com/2012/09/12/social-learning-network-brainly-raises-500k-from-point-nine-capital-angels/ "Social Learning Network Brainly Raises $500k from Point Nine Capital, Angiels", TechCrunch.com/organization/brainly-com
  6. ↑ http://www.pointninecap.com/brainly, Point Nine Capital
  7. ↑ O'Hear, Steve. "Schoolwork Q&A Site Brainly Scores $9M Series A To Answer The U.S. Expansion Question". TechCrunch. Retrieved 2016-04-18.
  8. ↑ PRNewswire. https://www.cnbc.com/id/102089516#. "Brainly Expands to U.S. with $9M Venture Funding Led by General Catalyst", "CNBC", 15 October 2014. Retrieved on 19 October 2014
  9. ↑ CNBC.com, Elaine Pofeldt, special to. "Guess where a big crop of unicorns is coming from". CNBC. Retrieved 2016-04-18.
  10. ↑ "Form D: Notice of Exempt Offering of Securities". US Securities and Exchange Commission. 25 May 2016. Retrieved 3 October 2016. }
  11. ↑ "Brainly Acquires US Social Learning Platform, OpenStudy - EdSurge News". EdSurge. 2016-06-14. Retrieved 2017-10-18.
  12. ↑ "Social Learning Platform OpenStudy Joins the Brainly Community". Press release. 14 June 2016. Retrieved 3 October 2016.
  13. ↑ "EdTech Startup Brainly Closes $14 Million - NewsCenter.io". NewsCenter.io. 2017-10-26. Retrieved 2017-11-02.
  14. ↑ Shieber, Jonathan. "Brainly raises $14 million for its Quora-for-kids education tech". TechCrunch. Retrieved 2017-11-02.
  15. ↑ http://www.usebask.com
  16. ↑ https://techcrunch.com/2018/01/25/brainly-bask/
  17. ↑ Coleman, Alison. https://www.forbes.com/sites/alisoncoleman/2014/05/16/global-ed-tech-disruption-from-poland-crowdsourced-homework/ "Global Ed-Tech Disruption From Poland: Crowdsourced Homework", Forbes, 16 May 2014. Retrieved on 21 May 2014.
  18. ↑ Johnson, Thomas. http://recode.net/2014/01/18/brainly-aims-to-bring-social-learning-to-u-s/ "Brainly Aims to Bring Social Learning to U.S.", re/code, 18 January 2014. Retrieved on 28 May 2014

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